Demographics Driving Fitness Club Market

Publication Date	May 2008
Publisher	Koncept Analytics
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	KOA04280

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£465.00
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Summary

During the past decade, the need for an active lifestyle and increasing health awareness has resulted in the growth of fitness club industry. Fitness club growth is expected to continue with leading players introducing new club growth plans. A diverse range of membership plans exist at fitness clubs, and most clubs offer discounts at times. Baby boomers and rapidly increasing cases of obesity in children also present a significant opportunity for fitness clubs.

The fitness club market is quite fragmented which presents significant growth opportunities for both established players and new entrants in the industry. A key trend is growing popularity of low-cost clubs that eliminate all non-core elements such as swimming pools and cafe bars. Fitness club have started using digital signs which can display general information or real-time information.

The report analyzes the fitness club market in the United States. It also discusses the European and Asian market. Apart from providing a competitive landscape of the market, the report also profiles the major fitness chains, with a discussion of their key business strategies. It also analyzes the major demographic and market trends prevalent in the fitness club market.

Content

1. Fitness Clubs: An Introduction
2. Market Overview
- 2.1 United States
  - Market Size by Value
  - Market Size by Volume
  - Growth Rate
  - Market Outlook
- 2.2 Asian & European Market
  - US & Europe Comparison
  - Asia - Market Value Comparison by Country
  - 2.2.1 UK Market
    - Market Value
    - Health Club Operators Comparison
3. Demographic Trends
- 3.1 Household Income
- 3.2 Age Group
- 3.3 Health Club Members vs. Home Exercisers
- 3.4 Growing Proportion of Single Households
4. Market Trends
- 4.1 Health Clubs - Improvement in Financial Performance
- 4.2 Popularity of Low-cost Clubs
- 4.3 Digital Evolution in Health Clubs
5. Competitive Landscape
- Leading Health Clubs in United States
6. Company Profiles
- 6.1 Life Time Fitness
  - Overview
  - Business Strategies
  - Opening New Centers
  - Increasing Membership
  - Optimizing Membership Dues
- 6.2 Town Sports
  - Overview
  - Business Strategies
  - Regional Clustering Strategy
  - Non-membership Revenues
  - Execute New Business Initiatives
- 6.3 Fitness First
  - Overview
  - Significant Developments
  - Entry in India
  - Olympic Deal
  - Thailand Investment Plan
- 6.4 Bally Total Fitness
  - Overview
  - Significant Developments
  - Chapter 11 Plan Distribution to Former Stockholders
  - Restructuring Plan
- 6.5 24 Hour Fitness
  - Overview
  - Significant Developments
  - New Brand Campaign
  - Olympic Deal
  - New Leadership
- 6.6 LA Fitness
  - Overview
  - Significant Developments
  - HealthPartners Frequent Fitness Program
  - Hires Gratterpalm
  - U.S. Fitness Clubs-Key Facts
  - Growth Potential in US Market
  - US Health Club Membership by Club Type (2006)
  - Fitness Market Comparison - Europe and US (2006)
  - Asia Fitness Market Statistics (2006)
  - UK Health and Fitness Club Operators Comparison (2006)
  - UK Health and Fitness Club Market Value (2002-06)
  - Comparison of Health Club Members vs. Home Exercisers
  - Various Competitor Segments
  - Top Health Club Chains in United States - Market Share (2006)
  - Life Time Fitness - Comparison of Membership Types
  - Town Sports - Position Measured by Number of Clubs (2006)
  - US Health Club Industry Revenues (2002-06)
  - US Health Club Industry Membership (2002-06)
  - Core Health Members (2002-06)
  - US Health Club Growth (2002-06)
  - US Health Club Membership by Sector
  - US Health Club Membership by Annual Household Income
  - Fitness Club Members by Age
  - US Household Growth Rate (2000-05)