Fitness Equipment Market

Home vs Commercial Segment

Publication Date	May 2008
Publisher	Koncept Analytics
Product Type	Report
Pages	26
ISBN Number	not applicable
Product Code	KOA04275

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£535.00
approximately: $798 | €637

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Summary

Health awareness, an aging population, need for a time-efficient workout, increased government support, and corporate fitness programs are some of the major factors driving the global fitness equipment market. Participation rates for all types of fitness equipment continue to be strong. Product innovation is also driving participation trends.

Growth of the home fitness market is expected to remain slow compared to the commercial fitness market, particularly due to differences in the demographics of home exercisers and health club members. Home consumers are usually older and have lower household incomes. Health club growth is believed to remain strong with introduction of new, attractive fitness packages. However, smaller club owners feel threatened by the increasing dominance of super-center fitness chains.

The competitive scenario in the non-US fitness market is quite fragmented compared to the US market. However, growth potential in the non-US market is strong with consumers in the emerging markets paying greater attention to fitness.

The report analyzes the worldwide and US fitness equipment market. It also analyzes the home and commercial fitness segments and the participation trends. Apart from providing a competitive landscape of the market, the report also profiles the major fitness equipment players, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the fitness market.

Content

1. Introduction
- Market Segments
- Fitness Equipment Categories
2. Market Overview
- 2.1 Worldwide Market
  - Worldwide Fitness Market by Segments
- 2.2 United States
  - US Fitness Market Size
  - Market Value by Segments
  - 2.2.1 US Home Fitness Market
    - US Home Fitness Market Size
    - Market Sales by Product Categories
    - Market Sales by Distribution Channels
  - 2.2.2 US Commercial Fitness Market
    - US Commercial Fitness Market Size
    - Market Sales by Product Categories
- 2.3 Asian & European Market
  - European Market
  - Asian Market by Countries
3. Market Trends
- 3.1 Super-Center Fitness Chains Vs Small Clubs
- 3.2 Fitness Club Membership by Age Group
4. Competitive Landscape
- Global Fitness Market
- US Fitness Market
5. Company Profiles
- 5.1 ICON Health & Fitness
  - Overview
- 5.2 Nautilus Group
  - Overview
  - Business Strategies
  - Cost Reduction and Operational Efficiency
  - Diversification through Numerous Distribution Channels
- 5.3 Johnson Health Tech
  - Overview
  - Business Strategies
  - Superior Cost Advantage
  - Global Footprint
  - Further Penetration in Department Stores and Mass Retailers
- 5.4 Cybex
  - Overview
  - Business Strategies
  - Focus On Commercial and Premium Home Segment
  - Vertically Integrated Manufacturing Operations
  - Total Participation Rates by Equipment Type (2000-06)
  - US Wholesale Value of Manufacturers' Shipments by Equipments (2006-07)
  - Distribution Channels and Retail Price Range
  - Comparison of Health Club Members vs. Home Exercisers by Age/Gender/Income
  - Fitness Market Comparison - Europe and US
  - Asia Fitness Market Statistics by Country
  - Global Fitness Majors - Sales Breakdown by Segment/Region (2006)
  - Distribution Channels of Fitness Equipment Manufacturers
  - Nautilus Acquisition Timeline (1999-2006)
  - Johnson Health Tech - Market Share by Distribution Segments (2006-08E)
  - Cybex Brands and Product Lines by Segment
  - Cybex Revenue by Product Category
  - US Health Club Membership by Club Type
  - Worldwide Fitness Market by Segments (2006)
  - US Fitness Market Size (2002-06)
  - US Fitness Market by Segments (2002-06)
  - US Home Fitness Market Size (2002-06)
  - US Home Fitness Market Sales by Product Categories (2006)
  - US Home Fitness Market by Distribution Channels (2006)
  - US Commercial Fitness Market Size (2002-06)
  - US Health Club Industry Revenues (2002-06)
  - US Commercial Fitness Market by Product Categories (2006)
  - US Fitness Club Members by Age
  - US Home Fitness Market Share (2004-06)
  - Major Players - Gross margin Comparison (2004-06)
  - US Health Club Membership by Sector
  - US Health Club Membership by Annual Household Income (2006)