Global Market Review of Active Sportswear and Athletic Footwear

Forecasts to 2016

Publication Date	July 2009
Publisher	Just Style
Product Type	Report
Pages	78
ISBN Number	not applicable
Product Code	AJS00034

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Summary

At over 5,000 words longer than the last edition and still the same price, this report represents excellent value for money and with the coverage of current and likely future economic conditions, is totally relevant to what is happening right now in the global sportswear industry.

To enable the magnitude of the effect of the economic downturn to be seen clearly, this latest edition's market analysis has been split into four time periods:

historic growth of the market value, 2003-2007;
current recession in the market value, 2007-2009;
recovery of the market value, 2009-2012;
long term growth of the market value, 2012-2016.

Each phase contains estimates of:

the combined market at retail prices for active sportswear and athletic footwear;
the market at retail prices for active sportswear;
the market at retail prices for athletic footwear;
the market in units for athletic footwear;
prices in US dollars for athletic footwear.

The report begins with Chapter 1 providing a full executive summary capturing the main points from throughout the report.

Following Chapter 2's introduction, Chapter 3 uses the definition of the market for active sportswear and athletic footwear to estimate what people around the world use their sportswear for. This ensures that there is no ambiguity regarding what products just-style's data represents.

Market estimates are made in Chapters 4-7. These are broken down by product and geographic regions for four discreet time periods. From a base year of 2007, forecasts are made for overall consumption of active sports clothing and athletic footwear to 2016.

In each chapter, market values by region are provided for active sportswear and athletic footwear, plus market volumes for athletic footwear and average athletic footwear prices are given. The data is accompanied by textual analysis to provide context to the numbers.

Comparisons are made in Chapter 7 of the current market estimates and forecasts, with those made in the third edition when the sportswear market's atmosphere was more optimistic. These are provided in data tables showing timeline data from 2003 to 2016.

Chapter 8 Distribution to the consumer

In the majority of the apparel industry, there are three methods of selling merchandise to the consumer:

selling brands;
selling retail own label;
selling anonymous merchandise.

This chapter analyses the manner in which distribution of sportswear to the final consumer takes place. Data includes just-style's estimates of world and regional market size by share of branded, own label and anonymous merchandise. Also, we analyse and estimate market shares of the big brands.

Chapter 9 Product development

Whilst reviewing latest product development, this chapter also looks at how brands are developing products whilst considering tackling areas such as corporate social responsibility (CSR). Other issues covered include counterfeiting, dumping, copyright and taxation.

Chapter 10 Commercial activities

This is a round-up of current and fashionable commercial activities in the active sportswear and athletic footwear industries. Recent and speculative acquisitions are discussed, along with strategic alliances and sponsorship deals of importance.

Chapter 11 Supply chain

Here we discuss supply chain issues, particularly rising costs in China, plus a breakdown of sourcing from other major producing countries.

Chapter 12 China as a market

This report has considered China as a source of supply. But in the last three years, and in particular as a result of the run-up to, and then the aftermath of, the Beijing Olympics, China has increasingly become the subject of major sportswear brands' attentions as a market.

Chapter 13 The global power of sport

Finally, the report considers the long-term attractiveness of the sportswear industry in its entirety.

Content

Chapter 1 Executive summary
- Report themes
- Sports clothing and footwear definitions
- Headline market data for active sportswear and athletic footwear
- The historic growth phase, 2003-2007
- The current recession phase, 2007-2009
- The recovery phase, 2009-2012
- The long term future phase, 2012-2016
- The effect of the current economic recession on the long-term growth of the industry
- Methods of distributing sportswear
- Recession and the brands
- Product development and sustainability after Beijing
- Acquisitions, partners and sponsorship
- Supply chain
- China as a market
- The future of active sportswear and athletic footwear
Chapter 2 Introduction
- The themes of the current and previous editions
- Sports clothing and footwear definitions
- Report contents and coverage
Chapter 3 The sportswear market defined and explained
- The definition of sportswear
- The Sports Goods Manufacturers Association of the USA
- Total sports apparel
- Active sports apparel
- Sports licensed apparel
- SGMA State of the Industry Report, 2008
- Sports participation in the SGMA report
- Sport and sports clothing categories
- World regions used in the report
- Sources of data
- Units and exchange rates
Chapter 4 The active sportswear and athletic footwear market, 2003-2007
- The methodology used to estimate the market
- The combined market at retail prices for active sportswear and athletic footwear, 2003-2007
- The market at retail prices for active sportswear, 2003-2007
- The market at retail prices for athletic footwear, 2003-2007
- The market in units for athletic footwear, 2003-2007
- Prices in US dollars for athletic footwear
Chapter 5 The active sportswear and athletic footwear market, 2007-2009
- The credit crunch
- The combined market at retail prices for active sportswear and athletic footwear, 2007-2009
- The market at retail prices for active sportswear, 2007-2009
- The market at retail prices for athletic footwear, 2007-2009
- The market in units for athletic footwear, 2003-2007
- Prices in US dollars for athletic footwear
Chapter 6 The active sportswear and athletic footwear market, 2009-2012
- The green shoots of recovery?
- The combined market at retail prices for active sportswear and athletic footwear, 2009-2012
- The market at retail prices for active sportswear, 2009-2012
- The market at retail prices for athletic footwear, 2009-2012
- The market in units for athletic footwear, 2009-2012
- Prices in US dollars for athletic footwear
Chapter 7 The active sportswear and athletic footwear market, 2012-2016
- A caveat
- The combined market at retail prices for active sportswear and athletic footwear, 2012-2016
- The market at retail prices for active sportswear, 2012-2016
- The market at retail prices for athletic footwear, 2012-2016
- The market in units for athletic footwear, 2012-2016
- Prices in US dollars for athletic footwear
- Long-term timelines: the third and fourth editions compared
Chapter 8 Distribution to the consumer
- Methods of distributing sportswear
- Retailers, brands and anonymous merchandise
- Forward integration into retail
- Recession
- Adidas and Nike market shares
Chapter 9 Product development
- Previously reported active sportswear and athletic footwear trends
- Responsibility in achieving both performance and sustainability
- Technology and breaking the rules in sport: counterfeiting
- Patents, trademarks, copyright and litigation
- Dumping
- The cost of government taxation
Chapter 10 Commercial activities
- The sportswear industry commercial context
- Acquisitions
- Partners
- Sponsorship
Chapter 11 Supply chain
- Sourcing from China
- Interview with Li and Fung
- Suppliers to suppliers
- Chinese manufacturers
- Other low-cost countries
- Responsible sourcing
- Extracts from Nike's Code of Conduct
- Forced labour
- Child labour
- Compensation
- Benefits
- Hours of work/overtime
- Environment, Safety and Health (ES&H)
- Documentation and inspection
- A sourcing perspective from Herriot Watt University, Glasgow
Chapter 12 China as a market
- The battle for supremacy
- Olympics advertising
- A home-grown Chinese supplier
- Interview with Adidas China
Chapter 13 The global power of sport
List of tables
- Table 1: SGMA combined sportswear market reconciled with just-style combined market estimate, North America, 2008
- Table 2: US residents' sports and fitness activities with the highest growth rates since 2000 for ages six and up
- Table 3: Clothing product groups and the sports categories associated with them
- Table 4: Exchange rates used in this report
- Table 5: The combined market at retail prices for active sportswear and athletic footwear, 2003-2007 (US$bn and %)
- Table 6: The market at retail prices for active sportswear, 2003-2007 (US$bn and %)
- Table 7: The market at retail prices for athletic footwear, 2003-2007 (US$bn and %)
- Table 8: The market in units for athletic footwear, 2003-2007 (m units and %)
- Table 9: Athletic footwear prices for 2003 and 2007 (US$ and %)
- Table 10: The combined market at retail prices for active sportswear and athletic footwear, 2007-2009 (US$bn and %)
- Table 11: The market at retail prices for active sportswear, 2007-2009 (US$bn and %)
- Table 12: The market at retail prices for athletic footwear, 2007-2009 (US$bn and %)
- Table 13: The market in units for athletic footwear, 2007-2009 (m units and %)
- Table 14: Athletic footwear prices for 2007-2009 (US$ and %)
- Table 15: The combined market at retail prices for active sportswear and athletic footwear, 2009-2012 (US$bn and %)
- Table 16: The market at retail prices for active sportswear, 2009-2012 (US$bn and %)
- Table 17: The market at retail prices for athletic footwear, 2009-2012 (US$bn and %)
- Table 18: The market in units for athletic footwear, 2009-2012 (m units and %)
- Table 19: Athletic footwear prices for 2009-2012 (US$ and %)
- Table 20: The combined market at retail prices for active sportswear and athletic footwear, 2012-2016 (US$bn and %)
- Table 21: The market at retail prices for active sportswear, 2012-2016 (US$bn and %)
- Table 22: The market at retail prices for athletic footwear, 2012-2016 (US$bn and %)
- Table 23: The market in units for athletic footwear, 2012-2016 (m units and %)
- Table 24: Athletic footwear prices for 2012-2016 (US$ and %)
- Table 25: Timeline differences between third edition and fourth edition forecasts, combined market
- Table 26: Timeline differences between third edition and fourth edition forecasts, active sportswear market
- Table 27: Timeline differences between third edition and fourth edition forecasts, athletic footwear market
- Table 28: Percentage split by branded, own label and anonymous sportswear merchandise by region, 2008
- Table 29: Estimates of world and regional market size by share of branded, own label and anonymous merchandise, 2008 (US$bn)