Toy, Doll & Game Manufacturing in the US

Toys'R'US or Toys'R'Asia?

US manufacturers are seeking to set up production facilities overseas in a bid to compete with the monopoly of imported products. Cheaper goods are being touted by low cost producers resulting in some overseas toy manufacturers gaining substantial profits at US expense. The scrabble to compete on domestic ground is expected to spearhead aggressive activity as the industry faces an environment of declining revenue growth. Game on!

This industry comprises establishments primarily engaged in manufacturing dolls, toys, and games, such as complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic), hobby kits, and children's vehicles (except metal bicycles and tricycles). This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.