Report: Toys And Games (GIA00902) from ReportBuyer.com

Product Code	GIA00902
Publication Date	September 2008
Publisher	Global Industry Analysts
Product Type	Report
Pages	170

The global outlook series on Toys and Games provides a collection of statistical findings, market briefs, and concise summaries of research findings. An easy guide to What, Why, When, How, Where, and Who of an industry, the global outlook series enumerates recent developments, mergers, acquisitions, and other strategic industry activities. The report also provides a prelude to major markets. Major markets discussed in the report include United States, Canada, Japan, Asia-Pacific and Latin America. Also included is a directory listing of addresses and contact details of 866 companies worldwide.

1.Overview
- Facts in Perspective
- Children More Adult-Like
- Intelligent Toys - Flavor of the Day
- Licensed Toys - An Important Growth Driver
- Technology - The Critical Component
- Traditional Toys - Still High on the Popularity Video Games - Paving the Path
- Traditional Toys - Still There, Nevertheless Slowing Down
- Greater Demand for Pre-Owned Video Game Consoles: Affordability a Major Factor
- Crucial Factors in the Selection of Toys
- Changing Perspectives in the Industry - A Brief Study
- The Ultimate Toy Box - Technology Brings Radical Changes
- 'The Sims' Online Computer Game Generates Enormous Enthusiasm for MMORG
- Mobile Gaming Market Develops Rapidly
- Corporate Advertising - An Essential Component in Success Stories
- Right Advertisement and Realism - A Potent Mix
- Co-branding with Sports Titles
- Toys & Games - Past & Present
- Down the Time Lane
- Current Scenario
- Factors Influencing the Toys/Games Industry
- The Segments
- Traditional Toys and Games
- Infant/Preschool Toys and Games
- Dolls/Action Dolls
- Action Figure Toys
- Activity/Construction Toys
- Girls' and Boys' Toys
- Indoor Games
- Games and Puzzles
- Soft/Plush Toys
- Vehicles/Ride Ons
- Vehicles
- Ride Ons
- Other Toys and Games
- Video Games
- Video Games - The Craze Driving the Industry
- How the Market Fares - An Insight
- Technological Evolution Powers Video Gaming Industry
- Video Gaming on Internet Boosts Market
- Intense Competition in Video Gaming Market
- Wii and DS Consoles Outsell Xbox 360 and Playstation 3
- Market Scenario
- Console Games - Still Going Strong
2.Trends & Issues
- Peculiar Trends Driving the Industry
- The Christmas Factor
- Vulnerability to Changing Fashion/Tastes
- Erratic Demand
- Movies, Cartoons and Toys - A Profitable Equation
- Video Games - Recent Market Trends
- Life-Like Interactive Toys - Capturing Fancy of All
- Corporate Advertising Makes Rapid Inroads into Gaming World
- Innovative Merchandising Keeps the Business Ticking
- Video Game Products - Creating a Gaming Mania
- Violent Video Games - Gross Abuse of Entertainment Concept
- Rising Game Development Costs Sparks Up Industry Consolidation Worldwide
- Next-Generation Video Games Gain Ground
- Winds of Change in the Toy Industry...
- Diversification of Doll Manufacturers
- Changing Concepts for Girls' Toys
- Expensive Toys - The New Norm
- Mobile Games Market
- Mobile Gaming - A Rapidly Developing Market
- Online Gaming
- Casual Games
- Competitive Scenario
3.Industry Outlook
- Changing Dynamics Shaping the Future...
- A Future Perspective...
- Hi-Tech Toys Drive the Market
- Online Games Gain Popularity
4.Mergers & Acquisitions
5.Strategic Corporate Developments
6.Product Innovations/Introductions
7.North American Market Perspective
- Market
- Licensed Toys Market
- 7a.The United States
  - Moving Ahead
  - Americans Prefer Domestic Toy Products
  - Toys and Games Market - A Review
  - Advertising Expenditure
  - Electronic Games
  - Video Games Market
  - Launch of Halo 3 Breaks Record
  - Video Consoles
  - Demographic Trends - 2005
  - Online Gamers - Attitude and Behavior
  - Consumer Lookout - Outcomes
  - Video Games - Impact on Traditional Toy Categories (2005)
  - Trends & Issues
  - Cyclical Nature of the US Toy Industry
  - Ethnic Groups and Multicultural Toys
  - The China Factor
  - Declining Costs of Imported Products
  - "Entertoyment"
  - Traditional Toys Still Game...
  - Consumer's Gifting Habits Drive Doll Sales
  - Violent Videogames Add to the Concern of Parents
  - All Old Things Become New Again
  - Games Become More Family-Oriented
  - Continued Expansion
  - Competitive Scenario
  - Outlook
- 7b.Canada
  - Overview
  - Traditional Toys and Games Market - Plummeting Down
  - Factors Affecting Demand
  - Affluence Levels
  - Child Population
  - Wal-Mart, A Dominant Retailer of Toys and Games
8. Japanese Market Perspective
- Overview
- One of the Major Markets Worldwide
- Popularity of Trading Cards & Increase in Action Figure Sales
- Ganka Candy Toys - Expanding Market
- Consumption Trends
- Video Games Market
- Consolidations Reshape Videogames Market in Japan
- Introduction of Novel Products
- Outlook
- Competitive Scenario
- Dolls
- Soft/Plush Toys
- Activity/Construction
- Regulatory Mechanism
- Factors Influencing the Industry
- Levels of Affluence
- Consumer Expenditure on Leisure &Education
- Child Population
9.European Market Perspective
- European Union Ensures Safety of Chinese Toys
- Shift from Traditional Toys
- Factors Impacting the Market
- Socio-Economic Factors
- Interactive Games and Toys
- Mobile Games Market
- Online Games in Western Europe
- 9a.Austria
  - Overview
  - Trade Structure
  - Imports
  - Exports
- 9b.Belgium
  - Overview
  - Children Prefer Modern Toys
  - Indoor Games - Showing Good Prospects
  - Video Games - Swinging High
  - Imports-Exports
  - Safety Regulations
- 9c.Denmark
  - Overview
- 9d.France
  - Overview
  - Trends - 2005
  - Decline in Toy Consumption
  - Demographic Trends - Driving the Traditional Toys and Games
  - Competitive Scenario
  - Activity/Construction Toys
  - Soft/Plush Toys
  - Computer Games
  - The Retail Scenario
  - Distribution Dynamics
- 9e.Germany
  - Overview
  - Popular Toys
  - Competitive Landscape
  - Distribution Set Up
- 9f.Greece
  - Video Games Drive Growth
  - Cheap Imports Affect Domestic Producers
  - Toy Specialists Dominate Distribution Network
  - Mattel - Largest Supplier
- 9g.Ireland
  - Overview
- 9h.Italy
  - Overview
  - Consumer Lifestyle
  - Seasonality Plays a Major Role
  - Consumer Habits and Preferences
  - Distribution Landscape
  - Competitive Scenario
  - Dolls/Activity/Construction Toys
  - Video Games Outlook
- 9i.Poland
  - Overview
  - Local Production and Distribution
  - Imported Toys - In Greater Demand
  - Exports
  - Video Games Dominating Market
  - Supermarkets - Largest Distribution Channel
  - Major Players in the Polish Market
  - Safety Regulations
- 9j.Portugal
  - Seasonality of Toys and Games
  - Rising Sales of Video Games
  - Distribution Channels
  - Competitive Landscape
- 9k.Russia
  - Overview
  - Gaining Popularity of European Brands
  - Piracy
  - Growth of Toy Specialists & Big Format Stores
  - Increasing Sales of Video Games
- 9l.Spain
  - Overview
  - Major Issues
  - Sources of Supply
  - Legislative Issues
  - Piracy
  - Consumer Lifestyle
  - Seasonality
  - Competitive Scenario
  - Activity/Construction Toys
  - Console Games
  - Infant/Pre-School Toys & Games
- 9m.The Netherlands
  - Overview
  - Seasonal Nature of Toy Market
  - Toy Shops - The Leading Outlet
  - Key Players
- 9n.Turkey
  - Economy Impacting Toys And Games Market
  - Toy Specialists Dominate Retail Sales
- 9o.United Kingdom
  - Overview
  - The Volatile Toy Market
  - Consumer Profile
  - Competitive Scenario
  - Distribution Channels
  - Changing Face of the UK Toy Industry
  - Takeover of Domestic Toy Companies
  - Disposable Incomes Fuel Video Game Sales
  - Educational Games Hold Out
  - Fantasy Themes Offer Fantastic Prospects
  - Pop Stars, Music, & Video Games Combo Could Spell Success
  - Piracy: The Biggest Spoilsport
  - The Computer Games Industry
  - Distribution Logistics
  - Entertainment & Leisure Software Publishers Association: Collective Identity
  - TIGA: Independent Games Developers Get Together
- 10.Asia-Pacific Market Perspective
  - Overview
  - Consolidation in Mobile Gaming Market
- 10a. Australia
  - Overview
  - Decline in Birth Rates
  - Piracy Problem
  - Entertainment Products Vs. Toys
  - Major Issues
  - Competition
- 10b. China
  - Overview
  - Foreign Toys Preferred by Chinese
  - Major Market for Online Games
  - Video Games Market
- 10c. Hong Kong
  - Overview
  - Exports
  - Provisions Laid Down by CEPA
  - Non-Traditional Playthings Gain Popularity
  - Safety Regulations
- 10d. India
  - Overview
  - Preference of Toys
  - A Few Characteristic Traits of the Indian Toy Industry
  - Imports & Exports
  - Multinational Presence
- 10e. New Zealand
  - Regional Production Activity
  - Consumer Traits
  - Video Games Market
  - Competitive Analysis
  - Marketing Opportunities
- 10f. Singapore
  - Overview
  - Factors Affecting the Toys and Games Market
  - Declining Birth Rate
  - Shorter Lifespan of Products
  - Growth in Single Child Families
- 10g. South Korea
  - Overview
  - Growing Educational Products
  - Upsurge in Video Games Software
- 10h. Taiwan
  - Overview
11.Latin American Market Perspective
- 11a. Argentina
  - Overview
  - Access to Market
  - Distribution Channels
  - Import-Export Scenario
  - Recovery of Toys and Games Market
  - Low Priced Toys - In Demand
  - Outlook
- 11b. Brazil
  - Overview
  - Consoles and Computer Games - Niche Sector
  - Fashion Dolls Facing Tough Competition
  - Video Games Growth Hampered by Illegitimate Trade
  - Retail Set Up
  - Factors Affecting the Industry
  - Consumer Expenditure on Leisure and Education
  - Child Population
  - Brazilian Toy Manufacturers Association Sign Market Access Agreement with China
  - A Positive Outlook on the Cards
- 11c. Chile
  - Overview
  - Video Games - Highly Popular
  - Retail Set Up
  - Imports Scenario
  - Competitive Landscape
- 11d. Mexico
  - Growing Sales of Video Games
  - Asian Imports - On the Rise
- 11e. Uruguay
  - Overview
  - Imports
  - Distribution Channels
  - Safety Regulations
Global Directory
List of Tables
- Table 1: World Videogame Consoles Market (2006): Sales in Million Units by Console Type - Nintendo DS and PlayStation Portable10
- Table 2: World Market Analysis for Video Games by Platform - Console, PC, Handheld, Online, Wireless, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 3: World Mobile Game Users Market by Category - SIM/Embedded Games, Online Games (SMS + Internet), Download Games and Multi-Platform Independently Analyzed with Annual Sales Figures in Million for Years 2003 through 2008
- Table 4: Leading Players in the Online Gaming Market (2005): Percentage Breakdown of Sales for Yahoo! Games, Pogo, Yahoo! Sports Fantasy Baseball, and Others
- Table 5: Licensed Toys Market in the US and Canada: Annual Sales Figures in US$ Billion for Years 2003 through 2008
- Table 6: Licensed Trademark/Brand Merchandise Market in the US and Canada by Category - Toys/Games, and Videogames/Software Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 7: US Toys and Games Market by Product Category/Segment - Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, and Other Toys and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 8: Leading Manufacturers of Doll, Toys, and Games in the US (2007): Percentage Breakdown of Sales for Mattel, Hasbro, & Mounte
- Table 9: Leading Wholesalers of Toys and Hobby Goods & Supplies in the US (2007): Percentage Breakdown of Sales for Mattel, Hasbro, and JAKKS Pacific
- Table 10: Leading Retailers of Toys and Games in the US (2005 & 2006): Sales in US$ Billion for Wal-Mart, Toys 'R' Us, and GameStop
- Table 11: Leading Toy Stores in the US (2005 & 2006): Sales in US$ Million for Toys 'R' Us, USA; Toys 'R' Us, International; and KB Toys
- Table 12: Leading Toys Stores in the US (2006): Percentage Breakdown of Hispanic Americans Accessing Toy Stores - Toys "R" Us, Babies "R" Us, The Disney Store, KB Toys, and Build-A-Bear
- Table 13: Toys & Games Market in the US (2006): Percentage Breakdown of Hispanics Purchasing Toys/Games by Category - Video Games, Children's Books, Infant Toys, Cars/Trucks, Large/Baby Dolls, Board Games, Pre-School Toys, Plush Dolls/Animals, Fashion Dolls, Play Sports Equipment, Electronic Educational Toys, Action Figures/Robots & Accessories, Construction Toys, Word Games, Electronic Dolls & Animals, and Other Educational Toys51
- Table 14: Leading Players in the US Toys & Games Market (2005): Percentage Breakdown of Value Sales for Mattel, Hasbro, Nintendo, Sony, Ty, and Others
- Table 15: Leading Brands in the US Toys Market (2005): Advertising Expenditure in US$ Million for Sony PlayStation, Mattel, Nintendo, Microsoft Xbox, and Hasbro
- Table 16: Advertisement Spending through Television in the US: Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 17: Electronic Games Market in the US: Annual Sales Figures in Billion Units for Years 2003 through 2008
- Table 18: Leading Videogame Consoles in the US (2007): Sales in Million Units for Wii, Xbox 360, and Playstation 3
- Table 19: Leading Nintendo DS Games in the US (2006): Sales in Million Units for New Super Mario Bros, Super Mario 64, Mario Kart DS, Nintendogs: Dalmation and Friends, and Brain Age
- Table 20: Leading PlayStation Portable Games in the US (2006): Sales in Million Units for Grand Theft Auto: Liberty City Stories, Need for Speed: Most Wanted, Starwars: Battlefront II, Midnight Club 3: Dub, and SOCOM: Fireteam Bravo
- Table 21: Survey of Online Purchase of Video Games in the US (2005): Percentage Breakdown of Caucasian Americans, African Americans, Hispanic Americans, and Asian Americans
- Table 22: Household Penetration of Video Games in the US (2005): In Percentage
- Table 23: Survey of Video Game Users in the Age Group of 8-17 yrs in the US (2005): Percentage Breakdown for All Children, Boys, and Girls
- Table 24: Survey of Computer and Video Game Users in the US (2005): Percentage Breakdown by Gender - Male and Female
- Table 25: Survey of Computer and Video Game Users in the US (2005): Percentage Breakdown by Age Group - Under 18, 18-35, and Over35
- Table 26: Video Games Console Market in the US: Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 27: Video Games Hardware Market in the US (2005-2007): Sales in Million Units by Console - Xbox 360, Xbox, PlayStation 2, and PlayStation 3
- Table 28: Leading Console Game Publishers in the US (2005): Percentage Breakdown of Sales at Retail Level by Publisher - Electronic Arts, Nintendo, THQ, Take 2 Interactive, Sony, Activision, Sega of America, and Microsoft
- Table 29: Leading Players in the US Toys & Games Market (2005): Percentage Breakdown of Value Sales for Mattel, Hasbro, Nintendo, Sony, Ty, and Others
- Table 30: Japanese Video Games Market by Platform - Console, PC, Handheld, Online, Wireless, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 31: Traditional Toys & Games Market in Japan by Product Segment - Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, and Other Toys & Games Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008
- Table 32: Leading Players in the Japanese Dolls Market (2005): Percentage Breakdown of Sales for Medicom, Bandai, Sekiguchi, Takara, Iwaya, and Others
- Table 33: Leading Players in the Japanese Soft/Plush Toys Market (2005): Percentage Breakdown of Sales for Sekiguchi, Bandai, Sun Arrow, Nakajima, Sony Creative, and Others
- Table 34: Leading Players in the Japanese Activity/Construction Toys Market (2005): Percentage Breakdown of Value Sales for Takara, Lego Japan, Bandai, People, and Others
- Table 35: Consumer Spending on Mobile Games in Europe: Annual Sales Figures in € Billion for Years 2003 through
- Table 36: Consumer Expenditure Survey on Games Purchased Online in Western Europe (2005): Percentage Breakdown by Select Country - Denmark, Sweden, UK, Netherlands, France, Spain, and Italy
- Table 37: Toys and Games Market in Austria (2005): Percentage Breakdown of Value Imports by Category - Models & Trains, Construction Sets, Plush, Outdoor, Dolls, Animals & Figures, Games & Puzzles, Learning Toys, Mechanical Toys and Others
- Table 38: Toys and Games Market in Belgium (2006): Breakdown of Sales in € Million by Type - Outdoor and Sports, Baby Toys, Family Games/Puzzles, Dolls, Construction Boxes, Vehicles, Pottering Equipment, Stuffed Animals, Action figures and Accessories, Youth Electronics, and Others
- Table 39: Leading Players in the French Activity/Construction Toys Market (2005): Percentage Breakdown of Value Sales for Lego, Ravensburger, Meccano, Playmobil, Mega Bloks, and Others
- Table 40: Leading Players in the French Soft/Plush Toys Market (2005): Percentage Breakdown of Value Sales for Hasbro, Tomy, Lansay, Mattel, and Others
- Table 41: Leading Vendors in the French Computer Games Market (2005): Percentage Breakdown of Sales for Microsoft, Havas Interactive, Atari, Electronic Arts, and Others
- Table 42: Leading Players in the German Toys and Games Market (2005): Percentage Breakdown of Sales for Nintendo, Sony, Hasbro, Lego, Mattel, and Others
- Table 43: Toys and Games Market in Germany (2006): Percentage Breakdown of Value Sales by Distribution Channel - Specialist Toy Stores, Department Stores, Supermarkets/Hypermarkets, Variety Stores, and Others
- Table 44: Leading Players in the Italian Dolls/Figures Market (2005): Percentage Breakdown of Value Sales for Mattel, Giochi Preziosi, GIG, Hasbro, and Others
- Table 45: Leading Players in the Italian Activity/Construction Games Market (2005): Percentage Breakdown of Value Sales for Lego, Quercetti, Gammaplast, and Italocremona
- Table 46: Leading Players in the Spanish Activity/Construction Games Market (2005): Percentage Breakdown of Sales for Popular de Juguetes, Famosa, Lego, Hasbro Iberia, Toyland, and Others
- Table 47: Leading Players in the Spanish Console Games Market (2005): Percentage Breakdown of Value Sales for Sony, Nintendo, and Others
- Table 48: Leading Players in the Spanish Infant/Pre-School Games Market (2005): Percentage Breakdown of Value Sales for Hasbro Iberia, Mattel Espana, Smoby Espana, Chicco Espanola, and Others
- Table 49: Leading Players in the UK Toys and Games Market (2005): Percentage Breakdown of Sales for Hasbro UK, Nintendo, Electronic Arts, Sony, Mattel UK, and Others
- Table 50: Traditional Toys and Games Market in the UK (2006): Percentage Breakdown of Value Sales by Distribution Channel - Toy Specialists, Mixed Stores, Catalogue Showroom, Mail Order, Supermarkets, and Others
- Table 51: Toys Market in Hong Kong (2005-2007): Exports in HK$ Million
- Table 52: Organized Retail Sector in India (2006): Percentage Breakdown of Sales by Sector - Clothes and Fashion; Durables and Mobiles; Food and Grocery; Footwear; Home Improvement; Food Service; Jewelry; Books, Toys, & Gifts; and Others
- Table 53: Toys and Games Market in Argentina (2004-2006): Breakdown of Imports in US$ Million for China, USA, Austria, Brazil, Spain, Indonesia, Italy, Malaysia, Pakistan, Taiwan, and Others
- Table 54: Toys Market in Argentina (2004- 2006): Exports in US$ Million
- Table 55: Toys and Games Market in Uruguay (2003-2006): Imports in US$ Million by Country - China, USA, and Others