Toys & Games in Germany

Publication Date	February 2008
Publisher	Datamonitor
Product Type	Report
Pages	28
ISBN Number	not applicable
Product Code	DAT00711

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£125.00
approximately: $234 | €159

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Summary

Datamonitor's Toys & Games in Germany industry profile is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.

Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Market Share
Chapter 6 Five Forces Analysis
- 6.1 Summary
- 6.2 Buyer Power
- 6.3 Supplier Power
- 6.4 New Entrants
- 6.5 Substitutes
- 6.6 Rivalry
Chapter 7 Leading Companies
- 7.1 Mattel, Inc
- 7.2 The LEGO Group
- 7.3 Electronic Arts
Chapter 8 Market Forecasts
- 8.1 Market Value Forecast
Chapter 9 Appendix
- 9.1 Methodology
- 9.2 Industry Associations
- 9.3 Related Datamonitor Research
List of Tables
- Table 1: Germany Toys & Games Market Value: $ billion, 2003-2007
- Table 2: Germany Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 3: Germany Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 4: Germany Toys & Games Market Share: % Share, by Value, 2007
- Table 5: Key Facts: Mattel, Inc
- Table 6: Key Financials: Mattel, Inc
- Table 7: Key Facts: The Lego Group
- Table 8: Key Financials: The Lego Group
- Table 9: Key Facts: Electronic Arts
- Table 10: Germany Toys & Games Market Value Forecast: $ billion, 2007-2012