Toys & Games in Germany

Datamonitor's Toys & Games in Germany industry profile is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of the industry's recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of the industry
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by value and/or volume
• Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1

Market Definition

7
1.2 Research

Highlights

7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Mattel, Inc. 18
6.2 The LEGO Group 20
6.3 Electronic Arts 22
CHAPTER 7 Market Forecasts 26
7.1 Market Value Forecast 26
CHAPTER 8 Macroeconomic Indicators 27
CHAPTER 9 Appendix 29
9.1 Methodology 29
9.2 Industry Associations 30
9.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Germany Toys & Games Market Value: $ billion, 2004- 2008(e) 9
Table 2: Germany Toys & Games Market Segmentation I: % Share, by Value, 2008(e) 10
Table 3: Germany Toys & Games Market Segmentation II: % Share, by Value, 2008(e) 11
Table 4: Key Facts: Mattel, Inc. 18
Table 5: Key Financials: Mattel, Inc. 19
Table 6: Key Facts: The LEGO Group 20
Table 7: Key Financials: The LEGO Group 21
Table 8: Key Facts: Electronic Arts 22
Table 9: Germany Toys & Games Market Value Forecast: $ billion, 2008-2013 26
Table 10: Germany Size of Population (million) , 2004- 2008(e) 27
Table 11: Germany GDP (Constant 2000 Prices, $ billion), 2004- 2008(e) 27
Table 12: Germany Inflation, 2004- 2008(e) 27
Table 13: Germany Exchange Rate, 2004- 2008(e) 28