Toys & Games: Global Industry Guide

Publication Date	May 2008
Publisher	Datamonitor
Product Type	Report
Pages	126
ISBN Number	not applicable
Product Code	DAT00226

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Summary

Datamonitor's Toys & Games: Global Industry Guide is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry

Highlights

The global toys and games market grew by 7.2% in 2007 to reach a value of $106.1 billion.
In 2012, the global toys and games market is forecast to have a value of $126.2 billion, an increase of 18.9% since 2007.
Sales of traditional toys account for 58.2% of the global toys & games market's value.
The US is the largest toys & games market in the world, accounting for 34.1% of the global market's value.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.
Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.

Content

Chapter 1 Introduction
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
Chapter 2 Global Toys & Games
- 2.1 Market Overview
- 2.2 Market Value
- 2.3 Market Segmentation I
- 2.4 Market Segmentation II
- 2.5 Five Forces Analysis
- 2.6 Market Forecasts
Chapter 3 Toys & Games in Asia-Pacific
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Segmentation I
- 3.4 Market Segmentation II
- 3.5 Market Share
- 3.6 Five Forces Analysis
- 3.7 Market Forecasts
Chapter 4 Toys & Games in Europe
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Segmentation I
- 4.4 Market Segmentation II
- 4.5 Market Share
- 4.6 Five Forces Analysis
- 4.7 Market Forecasts
- 4.8 Macroeconomic Indicators
Chapter 5 Toys & Games in France
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Segmentation I
- 5.4 Market Segmentation II
- 5.5 Market Share
- 5.6 Five Forces Analysis
- 5.7 Market Forecasts
Chapter 6 Toys & Games in Germany
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Segmentation I
- 6.4 Market Segmentation II
- 6.5 Market Share
- 6.6 Five Forces Analysis
- 6.7 Market Forecasts
Chapter 7 Toys & Games in Japan
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Segmentation
- 7.4 Market Share
- 7.5 Competitive Landscape
- 7.6 Market Forecasts
Chapter 8 Toys & Games in The United Kingdom
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Segmentation I
- 8.4 Market Segmentation II
- 8.5 Market Share
- 8.6 Five Forces Analysis
- 8.7 Market Forecasts
Chapter 9 Toys & Games in The United States
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Segmentation I
- 9.4 Market Segmentation II
- 9.5 Market Share
- 9.6 Five Forces Analysis
- 9.7 Market Forecasts
- 9.8 Macroeconomic Indicators
Chapter 10 Company Profiles
- 10.1 Leading Companies
Chapter 11 Appendix
- 11.1 Data Research Methodology
List of Tables
- Table 1: Global Toys & Games Market Value: $ billion, 2003-2007
- Table 2: Global Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 3: Global Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 4: Global Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 5: Asia-Pacific Toys & Games Market Value: $ billion, 2003-2007
- Table 6: Asia-Pacific Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 7: Asia-Pacific Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 8: Asia-Pacific Toys & Games Market Share: % Share, by Value, 2007
- Table 9: Asia-Pacific Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 10: Europe Toys & Games Market Value: $ billion, 2003-2007
- Table 11: Europe Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 12: Europe Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 13: Europe Toys & Games Market Share: % Share, by Value, 2007
- Table 14: Europe Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 15: Europe Exchange Rate, 2003
- Table 16: France Toys & Games Market Value: $ billion, 2003-2007
- Table 17: France Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 18: France Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 19: France Toys & Games Market Share: % Share, by Value, 2007
- Table 20: France Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 21: Germany Toys & Games Market Value: $ billion, 2003-2007
- Table 22: Germany Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 23: Germany Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 24: Germany Toys & Games Market Share: % Share, by Value, 2007
- Table 25: Germany Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 26: Japan Toys & Games Market Value: $ billion, 2003-2007
- Table 27: Japan Toys & Games Market Segmentation: % Share, by Value, 2007
- Table 28: Japan Toys & Games Market Share: % Share, by Value, 2007
- Table 29: Japan Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 30: United Kingdom Toys & Games Market Value: $ billion, 2003-2007
- Table 31: United Kingdom Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 32: United Kingdom Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 33: United Kingdom Toys & Games Market Share: % Share, by Value, 2007
- Table 34: United Kingdom Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 35: United States Toys & Games Market Value: $ billion, 2003-2007
- Table 36: United States Toys & Games Market Segmentation I: % Share, by Value, 2007
- Table 37: United States Toys & Games Market Segmentation II: % Share, by Value, 2007
- Table 38: United States Toys & Games Market Share: % Share, by Value, 2007
- Table 39: United States Toys & Games Market Value Forecast: $ billion, 2007-2012
- Table 40: United States Size of Population (million) , 2003-2007
- Table 41: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 42: United States Inflation, 2003-2007
- Table 43: Key Facts: Mattel, Inc
- Table 44: Key Financials: Mattel, Inc
- Table 45: Key Facts: Nintendo Co., Ltd
- Table 46: Key Financials: Nintendo Co., Ltd
- Table 47: Key Facts: Sony Corporation
- Table 48: Key Financials: Sony Corporation
List of Figures
- Figure 1: Global Toys & Games Market Value: $ billion, 2003-2007
- Figure 2: Global Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 3: Global Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 4: Forces Driving Competition in the Global Toys & Games Market in, 2007
- Figure 5: Drivers of Buyer Power in the Global Toys & Games Market in, 2007
- Figure 6: Drivers of Supplier Power in the Global Toys & Games Market in, 2007
- Figure 7: Factors Influencing the Likelihood of New Entrants in the Global Toys & Games Market in, 2007
- Figure 8: Factors Influencing the Threat of Substitutes in the Global Toys & Games Market in, 2007
- Figure 9: Drivers of Degree of Rivalry in the Global Toys & Games Market in, 2007
- Figure 10: Global Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 11: Asia-Pacific Toys & Games Market Value: $ billion, 2003-2007
- Figure 12: Asia-Pacific Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 13: Asia-Pacific Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 14: Asia-Pacific Toys & Games Market Share: % Share, by Value, 2007
- Figure 15: Forces Driving Competition in the Toys & Games Market in Asia-Pacific, 2007
- Figure 16: Drivers of Buyer Power in the Toys & Games Market in Asia-Pacific, 2007
- Figure 17: Drivers of Supplier Power in the Toys & Games Market in Asia-Pacific, 2007
- Figure 18: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in Asia-Pacific, 2007
- Figure 19: Factors Influencing the Threat of Substitutes in the Toys & Games Market in Asia-Pacific, 2007
- Figure 20: Drivers of Degree of Rivalry in the Toys & Games Market in Asia-Pacific, 2007
- Figure 21: Asia-Pacific Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 22: Europe Toys & Games Market Value: $ billion, 2003-2007
- Figure 23: Europe Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 24: Europe Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 25: Europe Toys & Games Market Share: % Share, by Value, 2007
- Figure 26: Forces Driving Competition in the Toys & Games Market in Europe, 2007
- Figure 27: Drivers of Buyer Power in the Toys & Games Market in Europe, 2007
- Figure 28: Drivers of Supplier Power in the Toys & Games Market in Europe, 2007
- Figure 29: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in Europe, 2007
- Figure 30: Factors Influencing the Threat of Substitutes in the Toys & Games Market in Europe, 2007
- Figure 31: Drivers of Degree of Rivalry in the Toys & Games Market in Europe, 2007
- Figure 32: Europe Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 33: France Toys & Games Market Value: $ billion, 2003-2007
- Figure 34: France Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 35: France Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 36: France Toys & Games Market Share: % Share, by Value, 2007
- Figure 37: Forces Driving Competition in the Toys & Games Market in France, 2007
- Figure 38: Drivers of Buyer Power in the Toys & Games Market in France, 2007
- Figure 39: Drivers of Supplier Power in the Toys & Games Market in France, 2007
- Figure 40: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in France, 2007
- Figure 41: Factors Influencing the Threat of Substitutes in the Toys & Games Market in France, 2007
- Figure 42: Drivers of Degree of Rivalry in the Toys & Games Market in France, 2007
- Figure 43: France Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 44: Germany Toys & Games Market Value: $ billion, 2003-2007
- Figure 45: Germany Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 46: Germany Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 47: Germany Toys & Games Market Share: % Share, by Value, 2007
- Figure 48: Forces Driving Competition in the Toys & Games Market in Germany, 2007
- Figure 49: Drivers of Buyer Power in the Toys & Games Market in Germany, 2007
- Figure 50: Drivers of Supplier Power in the Toys & Games Market in Germany, 2007
- Figure 51: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in Germany, 2007
- Figure 52: Factors Influencing the Threat of Substitutes in the Toys & Games Market in Germany, 2007
- Figure 53: Drivers of Degree of Rivalry in the Toys & Games Market in Germany, 2007
- Figure 54: Germany Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 55: Japan Toys & Games Market Value: $ billion, 2003-2007
- Figure 56: Japan Toys & Games Market Segmentation: % Share, by Value, 2007
- Figure 57: Japan Toys & Games Market Share: % Share, by Value, 2007
- Figure 58: Forces Driving Competition in the Toys & Games Market in Japan, 2007
- Figure 59: Drivers of Buyer Power in the Toys & Games Market in Japan, 2007
- Figure 60: Drivers of Supplier Power in the Toys & Games Market in Japan, 2007
- Figure 61: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in Japan, 2007
- Figure 62: Factors Influencing the Threat of Substitutes in the Toys & Games Market in Japan, 2007
- Figure 63: Drivers of Degree of Rivalry in the Toys & Games Market in Japan, 2007
- Figure 64: Japan Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 65: United Kingdom Toys & Games Market Value: $ billion, 2003-2007
- Figure 66: United Kingdom Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 67: United Kingdom Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 68: United Kingdom Toys & Games Market Share: % Share, by Value, 2007
- Figure 69: Forces Driving Competition in the Toys & Games Market in the UK, 2007
- Figure 70: Drivers of Buyer Power in the Toys & Games Market in the UK, 2007
- Figure 71: Drivers of Supplier Power in the Toys & Games Market in the UK, 2007
- Figure 72: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in the UK, 2007
- Figure 73: Factors Influencing the Threat of Substitutes in the Toys & Games Market in the UK, 2007
- Figure 74: Drivers of Degree of Rivalry in the Toys & Games Market in the UK, 2007
- Figure 75: United Kingdom Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 76: United States Toys & Games Market Value: $ billion, 2003-2007
- Figure 77: United States Toys & Games Market Segmentation I: % Share, by Value, 2007
- Figure 78: United States Toys & Games Market Segmentation II: % Share, by Value, 2007
- Figure 79: United States Toys & Games Market Share: % Share, by Value, 2007
- Figure 80: Forces Driving Competition in the Toys & Games Market in the US, 2007
- Figure 81: Drivers of Buyer Power in the Toys & Games Market in the US, 2007
- Figure 82: Drivers of Supplier Power in the Toys & Games Market in the US, 2007
- Figure 83: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in the US, 2007
- Figure 84: Factors Influencing the Threat of Substitutes in the Toys & Games Market in the US, 2007
- Figure 85: Drivers of Degree of Rivalry in the Toys & Games Market in the US, 2007
- Figure 86: United States Toys & Games Market Value Forecast: $ billion, 2007-2012
- Figure 87: Revenues & Profitability: Mattel, Inc
- Figure 88: Revenues & Profitability: Nintendo Co., Ltd
- Figure 89: Revenues & Profitability: Sony Corporation