Toys and Games in Singapore

Toys and Games in Singapore

Due to the growing concern over age compression among children in Singapore, the switch from traditional toys to video and mobile games at a younger age is impacting on the growth of traditional toys. On top of that, the majority of the categories in traditional toys and games registered sluggish growth in 2011 with their value sales failing to perform as well as they did in 2010. On the other hand, video games proved to be more recession-proof and resilient, only showing a slight decline in

Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• TOYS AND GAMES IN SINGAPORE
• Executive Summary
  • Challenging Growth for Traditional Toys While Video Games Remains Strong
  • Toy Licensing A Huge Opportunity for Potential Growth
  • Multinationals Continue To Dominate Toys and Games
  • Store-based Retailers See Increasing Pressure From Internet Retailers
  • Mobile Games Projected To Enjoy the Highest Growth Over the Forecast Period
  • Key Trends and Developments
  • Licensing Expands Its Reach in Traditional Toys and Video Games
  • Growing Concern Over Age Compression Among Children
  • Blurring Boundaries Between Toys, Video Games and Mobile Game Apps
  • Busy Working Parents Prefer Interactive Toys and Video Games
  • Increasing Popularity of Internet Retailing Among the Local Population
  • Market Data
    • Table 1 Sales of Toys and Games by Category: Value 2006-2011
    • Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
    • Table 3 Toys and Games Company Shares by Value 2008-2011
    • Table 4 Toys and Games Brand Shares by Value 2008-2011
    • Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
    • Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
    • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
  • Sources
• Summary 1 Research Sources
  • Comics Connection Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 2 Comics Connection Pte Ltd: Key Facts
• Summary 3 Comics Connection Pte Ltd: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
  • Maxsoft Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 4 Maxsoft Pte Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
• Summary 5 Maxsoft Pte Ltd: Competitive Position 2011
  • Megcorp & Co Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 6 Megcorp & Co Pte Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Play Imaginative Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 7 Play Imaginative Pte Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Sheng Tai Toys Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 8 Sheng Tai Toys Pte Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Tai Sing Corp Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 9 Tai Sing Corp Pte Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • the Imaginasia Group Pte Ltd in Toys and Games (singapore)
  • Strategic Direction
  • Key Facts
• Summary 10 The ImaginAsia Group Pte Ltd: Key Facts
• Summary 11 The ImaginAsia Group Pte Ltd: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
• Summary 12 The ImaginAsia Group Pte Ltd: Competitive Position 2011
• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
    • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
    • Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
    • Table 11 Traditional Toys and Games Company Shares by Value 2008-2011
    • Table 12 Traditional Toys and Games Brand Shares by Value 2008-2011
    • Table 13 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
    • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
    • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 16 Sales of Video Games by Category: Value 2006-2011
    • Table 17 Sales of Video Games by Category: % Value Growth 2006-2011
    • Table 18 Video Games Software by Type: % Value Breakdown 2006-2011
    • Table 19 Video Games Company Shares by Value 2008-2011
    • Table 20 Video Games Brand Shares by Value 2008-2011
    • Table 21 Video Games Hardware Company Shares by Value 2008-2011
    • Table 22 Video Games Hardware Brand Shares by Value 2008-2011
    • Table 23 Video Games Software Company Shares by Value 2008-2011
    • Table 24 Video Games Software Brand Shares by Value 2008-2011
    • Table 25 Digital Gaming Company Shares by Value 2008-2011
    • Table 26 Digital Gaming Brand Shares by Value 2008-2011
    • Table 27 Sales of Video Games by Distribution Format: % Analysis 2006-2011
    • Table 28 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
    • Table 29 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
    • Table 30 Forecast Sales of Video Games by Category: Value 2011-2016
    • Table 31 Forecast Sales of Video Games by Category: % Value Growth 2011-2016