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Toys and Games in Singapore

  • Publication Date:December 2012
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:50
  • ISBN:177112

Toys and Games in Singapore

Due to the growing concern over age compression among children in Singapore, the switch from traditional toys to video and mobile games at a younger age is impacting on the growth of traditional toys. On top of that, the majority of the categories in traditional toys and games registered sluggish growth in 2011 with their value sales failing to perform as well as they did in 2010. On the other hand, video games proved to be more recession-proof and resilient, only showing a slight decline in...

Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


TOYS AND GAMES IN SINGAPORE
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Challenging Growth for Traditional Toys While Video Games Remains Strong
Toy Licensing A Huge Opportunity for Potential Growth
Multinationals Continue To Dominate Toys and Games
Store-based Retailers See Increasing Pressure From Internet Retailers
Mobile Games Projected To Enjoy the Highest Growth Over the Forecast Period
Key Trends and Developments
Licensing Expands Its Reach in Traditional Toys and Video Games
Growing Concern Over Age Compression Among Children
Blurring Boundaries Between Toys, Video Games and Mobile Game Apps
Busy Working Parents Prefer Interactive Toys and Video Games
Increasing Popularity of Internet Retailing Among the Local Population
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Comics Connection Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 2 Comics Connection Pte Ltd: Key Facts
Summary 3 Comics Connection Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Maxsoft Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 4 Maxsoft Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Maxsoft Pte Ltd: Competitive Position 2011
Megcorp & Co Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 6 Megcorp & Co Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Play Imaginative Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 7 Play Imaginative Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Sheng Tai Toys Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 8 Sheng Tai Toys Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Tai Sing Corp Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 9 Tai Sing Corp Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
the Imaginasia Group Pte Ltd in Toys and Games (singapore)
Strategic Direction
Key Facts
Summary 10 The ImaginAsia Group Pte Ltd: Key Facts
Summary 11 The ImaginAsia Group Pte Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 12 The ImaginAsia Group Pte Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 11 Traditional Toys and Games Company Shares by Value 2008-2011
Table 12 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2006-2011
Table 17 Sales of Video Games by Category: % Value Growth 2006-2011
Table 18 Video Games Software by Type: % Value Breakdown 2006-2011
Table 19 Video Games Company Shares by Value 2008-2011
Table 20 Video Games Brand Shares by Value 2008-2011
Table 21 Video Games Hardware Company Shares by Value 2008-2011
Table 22 Video Games Hardware Brand Shares by Value 2008-2011
Table 23 Video Games Software Company Shares by Value 2008-2011
Table 24 Video Games Software Brand Shares by Value 2008-2011
Table 25 Digital Gaming Company Shares by Value 2008-2011
Table 26 Digital Gaming Brand Shares by Value 2008-2011
Table 27 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 29 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 30 Forecast Sales of Video Games by Category: Value 2011-2016
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2011-2016












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