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Sanitary Protection in Hong Kong, China

  • Publication Date:August 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:23
  • ISBN:296026

Sanitary Protection in Hong Kong, China

Ultra-thin towel remained the most important and fastest growing sanitary product in Hong Kong, with current value growth of 6% to reach sales of HK$350 million in 2012. Consumers in Hong Kong preferred ultra-thin towels because they feel that it is more comfortable and invisible, even when wearing figure hugging outfits in the day. In addition, there were also increasing marketing activities for ultra-thin towels. This created greater awareness among female consumers on the benefits and...

Euromonitor International's Sanitary Protection in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SANITARY PROTECTION IN HONG KONG, CHINA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sanitary Towels by Type of Use: % Value Analysis 2007-2012
Table 2 Retail Sales of Sanitary Protection by Category: Value 2007-2012
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
Table 4 Retail Sales of Tampons by Application Format: % Value Analysis 2007-2012
Table 5 Sanitary Protection Retail Company Shares 2008-2012
Table 6 Sanitary Protection Retail Brand Shares 2009-2012
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
As Watson Group in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 AS Watson Group: Key Facts
Company Background
Production
Private Label
Summary 2 AS Watson Group: Private Label Portfolio
Executive Summary
Tissue and Hygiene Records Stronger Retail Value Growth in 2012
Internet Marketing Increasingly Popular for Retail Tissue and Hygiene
Retailers Increase Their Unit Price and Quality of Private Label in Retail Tissue
Celebrities Used for Brand Promotion
Growth Prospects Remain
Key Trends and Developments
International Manufacturers Dominate Retail Tissue and Hygiene
Internet Marketing Increasingly Popular for Retail Tissue and Hygiene
Increase in Unit Price and Quality of Private Label in Retail Tissue and Hygiene
Increased Use of Celebrity in Brand Promotions
Mainland Consumers Contribute To the Growing Sales of Retail Tissue and Hygiene in Hong Kong
Market Indicators
Table 9 Birth Rates 2007-2012
Table 10 Infant Population 2007-2012
Table 11 Female Population by Age 2007-2012
Table 12 Total Population by Age 2007-2012
Table 13 Households 2007-2012
Table 14 Forecast Infant Population 2012-2017
Table 15 Forecast Female Population by Age 2012-2017
Table 16 Forecast Total Population by Age 2012-2017
Table 17 Forecast Households 2012-2017
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 20 Tissue and Hygiene Retail Company Shares 2008-2012
Table 21 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 22 Penetration of Private Label by Category 2007-2012
Table 23 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 24 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 3 Research Sources












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