U.S. Economic Downturn

Wireless Spending and Mobile Entertainment Implications

Publication Date	November 2008
Publisher	IDC
Product Type	Report
Pages	28
ISBN Number	not applicable
Product Code	IDC06686

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Summary

This study examines the implications of the economic downturn on the U.S. wireless industry generally, and then dives into potential 2H08 changing mobile entertainment consumption and spending habits specifically, based on an Internet survey of approximately 1,100 wireless adult consumers that was fielded in August 2008. Results are cut by age and gender.

"Macroeconomic instability is negatively impacting wireless content and entertainment spending as 2008 draws to a close," says Lewis Ward, research manager, Digital Marketplace: Mobile Media and Entertainment. "ARPU in these areas is likely to slip as consumers tighten their belts, and wireless service and content providers should adjust their strategies to account for these changing market realities."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- General Implications
- Table: U.S. Mobile Consumer Macroeconomic Confidence by Gender and Age
- Figure: U.S. Mobile Consumer Macroeconomic Confidence by Gender and Age
- Table: U.S. Mobile Consumer Spending Pattern Changes by Gender and Age, 2H07-2H08
- Figure: U.S. Mobile Consumer Spending Pattern Changes by Gender and Age, 2H07-2H08
- Table: U.S. Mobile Consumer ARPU Lift or Decline by Gender and Age, 2H07-2H08
- Figure: U.S. Mobile Consumer ARPU Lift or Decline by Gender and Age, 2H07-2H08
- Table: U.S. Mobile Consumer Landline Penetration by Gender and Age
- Table: U.S. Mobile Consumer Landline Penetration by Gender and Age
- Figure: U.S. Mobile Consumer Landline Penetration by Gender and Age
- Mobile Entertainment Ramifications
- Table: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender and Age
- Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender and Age
- Table: U.S. Mobile Consumer Entertainment Spending by Gender and Age, 2H07-2H08
- Figure: U.S. Mobile Consumer Entertainment Spending by Gender and Age, 2H07-2H08
- Table: U.S. Mobile Consumer Entertainment ARPU Lift or Decline by Gender and Age, 2H07-2H08
- Figure: U.S. Mobile Consumer Entertainment ARPU Lift or Decline by Gender and Age, 2H07-2H08
- Table: U.S. Mobile Consumer Ringtone Acquisition Model by Gender and Age
- Figure: U.S. Mobile Consumer Ringtone Acquisition Model by Gender and Age
- Table: U.S. Mobile Consumer (Theoretical) Music Service Interest Level by Gender and Age
- Table: U.S. Mobile Consumer (Theoretical) Music Service Pricing Sensitivity by Gender and Age
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis