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Brazil - Media Industry Profile

  • Publication Date:February 2010
  • Publisher:Heernet Ventures
  • Product Type: Report
  • Pages:60

Brazil - Media Industry Profile

This 60 page report provides an in depth profile of the media industry in Brazil. The report includes a country profile and chapters analysing advertising expenditure, television, radio, newspapers, magazines, outdoor advertising, online media and the telecoms environment. Each chapter contains key data on market size, structure and major players. The report also profiles major industry players such as Editorial Abril, Grupo Bandeirantes, Organizacoes Globo and Universo Online. The report is rich in key industry and company data (contains 91 tables and charts). Heernet Ventures` country profiles provide an in depth and comprehensive analysis of the media and telecoms industry in a particular country. The reports consist of: a country profile with key economic and demographic data; adspend analysis; profiles of each segment of the media industry; analysis of the telecoms and internet landscape; profiles of leading media and telecoms companies. The reports are rich in data.

The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.

With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.The reports are relevant for professionals in the following areas:

  • Industry professionals involved in areas such as strategy and business development;
  • Market research and advertising executives;
  • Advisors, consultants and investment bankers;
  • Private equity/venture capital investors;
  • Fund managers.
  • 1. Country Profile
  • 2. Media Market Overview
    • 2.1 Market Characteristics
  • 3. Industry Profiles
    • 3.1 Television
    • 3.2 Radio
    • 3.3 Newspapers
    • 3.4 Online media
    • 3.5 Magazines
    • 3.6 Outdoor Advertising
    • 3.7 Telecoms Environment
  • 4. Foreign Investment
  • 5. Company Profiles
    • 5.1 Editorial Abril SA
    • 5.2 Grupo Bandeirantes de Comunicacao
    • 5.3 Organizacoes Globo
    • 5.4 Universo Online
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