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Green Consumers in France

  • Publication Date:August 2010
  • Publisher:Datamonitor
  • Product Type: Brief
  • Pages:39

Green Consumers in France

Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients' business decisions. This report looks at how environmentally conscious French consumers are, and how these attitudes translate into purchasing decisions and lifestyle behaviors.

Scope

  • An examination of how environmentally conscious French consumers are, and how this translates into green behaviours
  • An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
  • A snapshot of France's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
  • Insight into which demographic groups are most responsive to environmental concerns in each sector

Highlights

  • French consumers are highly aware of environmental problems and how their everyday activities are contributing to them, with a high proportion already taking action to improve the sustainability of their lifestyles
  • The vast majority of French consumers undertaking green behaviors are doing so primarily in order to benefit the environment and save money
  • Females and senior citizens display the most sustainable behavior, and are therefore likely to be more receptive to green marketing campaigns

Reasons to Purchase

  • Understand the factors that are driving the growth of green consumerism in France
  • Project which sectors present the best opportunities for green products and services
  • Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
  • Datamonitor View
    • Catalyst
    • Key findings
  • Analysis
    • Attitudes and beliefs
    • Motivations and priorities
    • Comparative industry responsibility
    • Analysis of behaviors related to particular industries
    • Domestic energy
    • Lifestyle and shopping
    • Travel and transport
    • Scores Benchmarking
    • Green behavioral trends
    • Domestic energy
    • Lifestyle and shopping
    • Travel and transport
  • Appendix
    • Methodology
    • Ask the analyst
    • Datamonitor consulting
    • Disclaimer
  • List of Figures
    • Figure 1: Introduction
    • Figure 2: Attitudes and beliefs
    • Figure 3: Key environmental issues
    • Figure 4: Reasons for making green choices
    • Figure 5: Drivers of green adoption
    • Figure 6: Sector-based ranking: potential to impact the environment
    • Figure 7: Adoption of green practices: energy
    • Figure 8: Adoption of green energy tariff
    • Figure 9: Overall distribution of consumers by green score: energy
    • Figure 10: Green behavior by consumer segment: energy
    • Figure 11: Adoption of green practices: lifestyle and shopping
    • Figure 12: Overall distribution of consumers by green score: lifestyle and shopping
    • Figure 13: Green behavior by consumer segment: lifestyle and shopping
    • Figure 14: Adoption of green practices: travel and transport
    • Figure 15: Influence of environment friendliness and carbon footprint when buying a new car
    • Figure 16: Overall distribution of consumers by green score: travel and transport
    • Figure 17: Green behavior by consumer segment: travel and transport
    • Figure 18: Country benchmarking: energy
    • Figure 19: Country benchmarking: lifestyle and shopping
    • Figure 20: Country benchmarking: travel and transport
    • Figure 21: Consumers' behavioral trends compared to 2010: energy
    • Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way
    • Figure 23: Behavioral trends by consumer segment: energy
    • Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping
    • Figure 25: Behavioral trends by consumer segment: lifestyle and shopping
    • Figure 26: Consumers' behavioral trends: travel and transport
    • Figure 27: Behavioral trends by consumer segment: travel and transport
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