UK Attitudes to Energy Efficiency & Alternative Energy Sources
| Publication Date | March 2007 |
|---|---|
| Publisher | Allegra Strategies |
| Product Type | Report |
| Pages | 360 |
| ISBN Number | not applicable |
| Product Code | ALE00004 |
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Summary
Description:
This research programme is the most comprehensive of its kind, providing UK business leaders with significant insight into UK consumer and industry experts' attitudes and perceptions regarding renewable energy and energy efficiency. The report is part of Allegra's Ethical Consumers Research Series.
Topics covered include:
- UK consumers' views, perceptions, attitudes and behaviour relating to renewable energy and efficient energy usage
- Awareness, perceptions and attitudes towards alternative fuels and technologies used in vehicles
- Current and expected future changes in energy consumption behaviour
- Expectations of corporations and government, and reactions to specific initiatives
- Views and insights from industry experts, senior executives and industry decision-makers regarding market drivers, challenges and trends
- Perspectives of business customers who make the decision over commercial energy use, energy saving building elements and micro-generation, and alternatively powered vehicles
Sources of information:
- More than 7,200 telephone interviews with UK households
- 40 telephone and face-to-face interviews with industry experts
- 18 focus groups with children and teenagers
- More than 170 telephone interviews with business customers related to energy use, energy saving building elements and transport
Content
- Introduction And Background
- Section 1 Executive Summary
- Section 2 Household Interviews
- 2.1 Section Summary
- 2.2 Awareness Of Renewable Energy
- General Awareness
- Issues Related To Energy
- Recent Media Campaigns
- Companies Associated With Renewable Energy
- Interest In Energy Related Topics
- 2.3 Attitudes Towards Renewable Energy
- General Attitudes Towards Energy Sources
- Large Scale Renewable Energy
- Micro-Renewable Energy
- Attitudes Towards Different Types Of Renewable Energy
- Responsibility For Ensuring Sufficient Energy Supply
- Attitude Towards Legislations Reinforcing Renewable Energy
- 2.4 Energy Usage
- Previous Changes In Energy Usage Behaviour
- Forecast Changes In Energy Consumption Behaviour
- Uptake Of Micro-Renewable Measures
- Motivations And Barriers To Install Micro-Renewable Measures
- Installation Of New Devices Vs. Behaviour Change
- Ways To Encourage The Use Of Renewable Energy
- Energy Services Of Interest
- 2.5 Transport
- Awareness Transport Related Issues
- Awareness Of Energy Sources And Technologies Used In Vehicles
- Perceived cleanest Alternatively Powered Vehicles
- clean Technologies Most Likely To Be Adopted
- Propensity To Purchase Alternatively Powered Vehicles In Next 5 Years
- Motivations To Purchase Alternatively Powered Vehicles
- Alternative Technologies Most Likely To Be Purchased
- Alternatively Powered Vehicle Brands Most Likely To Be Purchased
- Price Consumers Are Prepared To Pay For Alternatively Powered Vehicles
- 2.6 Consumer Profiles
- Section 3 Children & Teenagers Focus Groups
- 3.1 Section Summary
- 3.2 Awareness Of Renewable Energy
- Awareness Of Energy Sources And Energy Related Issues
- Knowledge Renewable Energy Types
- Companies Associated With Renewable Energy
- 3.3 Attitudes Towards Different Types Of Renewable Energy
- 3.4 Energy Usage
- Choice On Energy Supplier And Micro-Generation
- Awareness Of Ways To Save Energy
- Ways To Save Energy Practiced
- Family Member Using Most Energy
- Family Member Most Interested In Saving Energy
- Factors Encouraging Personal Energy Saving
- Renewable Energy Installation Vs. Behaviour Change
- Factors Encouraging Use Of Renewable Energy
- Suggestions For Government On Renewable Energy
- Suggestions For Energy Suppliers
- 3.5 Transport
- Modes Of Transport Used And Number Of Cars In Household
- Awareness Of Alternatively Powered Vehicles
- Decision On Mode Of Transport Used
- Car Purchasing Decision-Making Process
- Relevance Of Alternatively Powered Vehicles
- Importance Of Branding
- Other Important Factors For Alternatively Powered Vehicles
- Suggestions For Car Manufacturers
- Suggestions For Government
- Section 4 Industry Experts Interviews
- 4.1 Section Summary
- 4.2 Challenges & Inhibitors
- 4.3 Industry Drivers
- 4.4 Industry Trends & Dynamics
- Renewable Energy Sources
- Energy Usage
- Micro-Generation
- Sustainable Energy Measures
- Transport
- 4.5 Government Policies
- 4.6 Perspectives End Consumers
- 4.7 Future Perspectives
- Section 5 Business Customers Interviews
- 5.1 Section Summary
- 5.2 Energy Usage
- Awareness And Attitudes Towards Different Sources
- Factor For Choosing Electricity Supplier
- Use Of Micro-Generation
- Barriers And Reasons For Uptake Of Micro-Generation
- Impact On Brand
- Future Plans
- 5.3 Property, Building & Development
- Awareness And Attitudes Towards Different Sources
- Use Of Energy Saving Building Elements And Ren Energy Installation
- Barriers And Reasons For Uptake Of Energy Saving Building Elements And Ren Energy Installation
- Visibility Vs. Performance
- Impact On Brand
- Future Plans
- 5.4 Transport
- Awareness And Relevance Of Alternatively Powered Vehicles
- Barriers And Reasons For Uptake Of Alternatively Powered Vehicles
- Use Of Micro-Generation
- Impact On Brand
- Future Plans
- Appendix
- Tables
- Table 2.2.1 Other Energy-Related Issues
- Table 2.5.1 Analysis By Age
- Table 2.6.1 Consumer Demographics
- Table 3.4.1 Implemented Energy Saving Methods
- Figures
- Figure 2.2.1 General Awareness Renewable Energy
- Figure 2.2.2 Analysis By Gender
- Figure 2.2.3 Analysis By Age
- Figure 2.2.4 Analysis By Income Group
- Figure 2.2.5 Analysis By Region
- Figure 2.2.6 Understanding Of The Term renewable Energy
- Figure 2.2.7 Awareness Types Of Energy
- Figure 2.2.8 Issues Related To Energy
- Figure 2.2.9 Understanding Of The Term carbon Offsetting
- Figure 2.2.10 Awareness Recent Media Campaigns
- Figure 2.2.11 Analysis By Gender
- Figure 2.2.12 Analysis By Age
- Figure 2.2.13 Analysis By Topics
- Figure 2.2.14 Analysis By Type Of Media
- Figure 2.2.15 Companies Associated With Renewable Energy
- Figure 2.2.16 Names Of Companies
- Figure 2.2.17 Interest In Energy Related Topics
- Figure 2.2.18 Analysis By Gender
- Figure 2.2.19 Analysis By Age
- Figure 2.2.20 Means Of Information
- Figure 2.3.1 Attitudes Towards Energy Sources General
- Figure 2.3.2 Analysis By Region
- Figure 2.3.3 Analysis By Age
- Figure 2.3.4 Analysis By Gender
- Figure 2.3.5 Reasons For Preferring Large-Scale Renewables
- Figure 2.3.6 Preferred Type Of Large-Scale Renewables
- Figure 2.3.7 Analysis By Region
- Figure 2.3.8 Analysis By Gender
- Figure 2.3.9 Reasons For Preferring Micro-Renewables
- Figure 2.3.10 Attitudes Towards Nuclear Power
- Figure 2.3.11 Reasons For Preferring Nuclear Power
- Figure 2.3.12 Best Energy Source For Society
- Figure 2.3.13 Reasons For Preferring Wind
- Figure 2.3.14 Reasons For Preferring Solar
- Figure 2.3.15 Awareness Of Local Initiatives
- Figure 2.3.16 Types Of Initiatives
- Figure 2.3.17 Attitudes Towards Local Initiatives
- Figure 2.3.18 Comparison Analysis By Initiative
- Figure 2.3.19 Attitudes Towards Wind Farms In Local Areas
- Figure 2.3.20 Explanation Of Attitudes Towards Wind Farms
- Figure 2.3.21 Attitudes Towards Wind Farms Nearby
- Figure 2.3.22 Attitudes Towards Fuel Cell Buses
- Figure 2.3.23 Attitudes Towards Local Solar Initiatives
- Figure 2.3.24 Most Important Issue Related To Energy
- Figure 2.3.25 Analysis By Income Group
- Figure 2.3.26 Analysis By Region
- Figure 2.3.27 Responsibility For Ensuring Sufficient Energy Supply
- Figure 2.3.28 Analysis By Region
- Figure 2.3.29 Analysis By Gender
- Figure 2.3.30 Governments Responsibility
- Figure 2.3.31 Attitudes Towards Governments Subsidies
- Figure 2.3.32 Attitudes Towards Laws Related To Renewable Energy
- Figure 2.3.33 Energy Suppliers Responsibility
- Figure 2.3.34 General Publics Responsibility
- Figure 2.3.35 Responsibility Of Individuals
- Figure 2.3.36 Analysis By Income Group
- Figure 2.3.37 Large Corporations Responsibility
- Figure 2.4.1 Changes In Energy Usage Behaviour
- Figure 2.4.2 Motivations To Change Energy Usage Behaviour
- Figure 2.4.3 Influence Of Children
- Figure 2.4.4 Type Of Change
- Figure 2.4.5 Forecast Changes In Energy Consumption Behaviour
- Figure 2.4.6 Analysis By Children Living In Household
- Figure 2.4.7 Analysis By Age
- Figure 2.4.8 Uptake Of Micro-Renewable Measures
- Figure 2.4.9 Analysis By Gender
- Figure 2.4.10 Type Of Renewable Energy Alternatives Installed
- Figure 2.4.11 Motivations To Install Micro-Renewable Measures
- Figure 2.4.12 Analysis By Gender
- Figure 2.4.13 Barriers To Install Micro-Renewable Measures
- Figure 2.4.14 Micro-Renewable Measures Type Of Information Needed
- Figure 2.4.15 Installation Of New Devices Vs. Behaviour Change
- Figure 2.4.16 Analysis By Income Group
- Figure 2.4.17 Analysis By Gender
- Figure 2.4.18 Household Member Most Interested In Renewable Energy
- Figure 2.4.19 Ways To Encourage The Use Of Renewable Energy
- Figure 2.4.20 Energy Services Of Interest
- Figure 2.4.21 Willingness To Pay More For Green Energy
- Figure 2.4.22 Analysis By Income Group
- Figure 2.4.23 Analysis By Age
- Figure 2.5.1 Transport Modes Used
- Figure 2.5.2 Environmental Issues
- Figure 2.5.3 Awareness Of Energy Technologies Used In Vehicles
- Figure 2.5.4 Analysis By Gender
- Figure 2.5.5 Analysis By Car Drivers/Non-Car Drivers
- Figure 2.5.6 cleanest Alternatively Powered Vehicles
- Figure 2.5.7 clean Technologies Most Likely To Be Adopted
- Figure 2.5.8 Propensity To Purchase Alternatively Powered Vehicles
- Figure 2.5.9 Analysis By Region
- Figure 2.5.10 Analysis By Gender
- Figure 2.5.11 Analysis By Income Group
- Figure 2.5.12 Analysis By Age
- Figure 2.5.13 Motivations To Purchase Alternatively Powered Vehicles
- Figure 2.5.14 Alternative Technologies Most Likely To Be Purchased
- Figure 2.5.15 Alternatively Powered Vehicle Brands Likely To Be Purchased
- Figure 2.5.16 Price Consumers Are Prepared To Pay For Apvs
- Figure 3.2.1 Means Of Information
- Figure 3.2.2 Energy-Related Issues
- Figure 3.2.3 Renewable Energy Types
- Figure 3.2.4 Companies Associated With Renewable Energy
- Figure 3.3.1 General Attitudes
- Figure 3.4.1 Awareness Of Ways To Save Energy
- Figure 3.4.2 Family Member Using Most Energy
- Figure 3.4.3 Family Member Most Interested In Saving Energy
- Figure 3.4.4 Renewable Energy Installation Vs. Behaviour Change
- Figure 3.5.1 Numbers Of Cars In Household
- Figure 3.5.2 Awareness Of Alternatively Powered Vehicles
- Figure 3.5.3 Means Of Information
- Figure 5.2.1 General Awareness
- Figure 5.2.2 Best Source For Society
- Figure 5.2.3 Electricity Supplier Used
- Figure 5.2.4 Factor For Choosing Supplier
- Figure 5.2.5 Use Of Micro-Generation
- Figure 5.2.6 Analysis By Type Of Company
- Figure 5.2.7 Consideration Of Micro-Generation
- Figure 5.2.8 Analysis By Type Of Company
- Figure 5.2.9 Future Consideration Of Micro-Generation
- Figure 5.2.10 Investment Over 5 Years
- Figure 5.2.11 Impact On Company Brand
- Figure 5.2.12 Analysis By Type Of Company
- Figure 5.3.1 General Awareness
- Figure 5.3.2 Best Source For Society
- Figure 5.3.3 Analysis By Energy Usage Vs. Property, Building & Development
- Figure 5.3.4 Esbes And Re Installation
- Figure 5.3.5 Analysis By Type Of Company
- Figure 5.3.6 Consideration Of Esbes And Re Installation
- Figure 5.3.7 Analysis By Type Of Company
- Figure 5.3.8 Future Consideration Of Esbes And Re Installation
- Figure 5.3.9 Esbes And Re Installation Over 5 Years
- Figure 5.3.10 Visibility Vs.Performance
- Figure 5.3.11 Esbes Vs. Renewable Installation
- Figure 5.3.12 Impact On Company Brand
- Figure 5.4.1 General Awareness
- Figure 5.4.2 Relevance Of Apvs
- Figure 5.4.3 Use Of Apvs
- Figure 5.4.4 Consideration Of Apvs
- Figure 5.4.5 Future Consideration Of Apvs
- Figure 5.4.6 Future Adoption Of Apvs
- Figure 5.4.7 Impact To Company Brand
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