Consumer Reaction to Rising Energy Prices

Publication Date	November 2006
Publisher	IDC
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	IDC03076

Price

£2,580.00
approximately: $5,175 | €3,238

PDF immediate delivery

Order above formats by FAX

Summary

This Energy Insights report discusses consumer reaction to rising energy prices, the impact of higher prices on customer satisfaction, and customer response to utility companies' efforts to help customers manage their increasing monthly bills. Consumers are feeling the pain of higher energy prices. Data from the 2006 Customer Insights Market Survey (CIMS) indicates that the majority of customers have experienced increases in their monthly energy bills in the last year and customer satisfaction with the price of electric service has dropped since 2004.

According to Barb Ryan, senior analyst for Energy Insights, "High utility prices have captured the public's attention and this provides an opportunity for energy utilities. Now, when energy is at the forefront of customers' minds, utilities should focus on educating their customers about energy use and introduce innovative rates, billing programs, and energy efficiency programs to help customers gain more control over their energy bills."

Content

Energy Insights Opinion
In This Report
- Methodology
Situation Overview
- Introduction
  - Utility Efforts
- Survey Findings
  - Customers' Experience with Bill Increases
  - Figure: Consumers' Reported Change in Monthly Energy Bills in the Past 12 Months
  - Figure: Consumers' Perceived Reason for Bill Increase
  - Customers Attitudes and Satisfaction Regarding Price
  - Figure: Consumer Satisfaction with the Price of Electricity, 2004 and 2006
  - Figure: Attitudes Toward Utility Prices
  - Differences Among Customer Groups
  - Reaction to Increasing Bills
  - Figure: Information Received from Utility About Possible Bill Increases
  - Figure: Information Provided by Utility Rated as Very Helpful
  - Figure: Actions Taken in an Effort to Use Less Energy
  - Figure: Reasons Customer Took Energy Efficiency Action
  - Tools and Services to Help Manage Energy
  - Figure: Awareness of Tools and Services Offered by Utilities to Help Customers Manage Their Energy
  - Figure: Use of Utility-Offered Tools and Services
  - Figure: Estimated Take Rate for Fixed Billing for Online Customers
- Analysis
Future Outlook
Essential Guidance
- Actions for Utilities
  - Billing and Rates
  - Energy Efficiency and Conservation
  - Public Relations/Education
Learn More
- Related Research
- Synopsis