Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting

Publication Date	August 2009
Publisher	SBI
Product Type	Report
Pages	110
ISBN Number	not applicable
Product Code	SBI00053

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Summary

Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007's $24 billion.

Remodeling to improve a home's energy efficiency instead of buying a new home has become a preferred option in today's market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home's energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a 'whole building' approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.

Part II examines the energy-efficient appliance and lighting markets for home remodeling.

Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University's Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You'll Get in This Report

Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from this Report

If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.

Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.

Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Content

Chapter 1: Executive Summary
- Scope of This Report
- Methodology
- The Market
- The U.S. Energy-Efficient Home Renovations Market
- List of Figures
- Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
- Energy-Efficient Product Segments for the Renovations Market
- Forecast
- List of Figures
- Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
- Figure 1-3: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)
- Measuring Energy Efficiency
- Prescriptive Energy Efficiency Programs
- List of Tables
- Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009
- Home Energy Efficiency Auditing for Renovations
- Home Performance Programs
- Financial Programs
- State Energy Efficiency Renovation Incentives
- List of Figures
- Figure 1-4: Utility Funding for Energy Efficiency Programs, 2008
- Government Assistance Programs
- Financial Benefits of Energy-Efficient Home Renovations
- Trends
- List of Figures
- Figure 1-5 :NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
- Consumers Want More Green!9+
- Appliance Remodeling Trends
- Residential Lighting Trends
- DIY and Pro
- Remodeling Industry Suffers from Unprofessional Image
- The Future for Energy Efficiency Remodelers
- DIY Versus Pro by Product Segment
- Demographics
- Appliance Renovation Demographics
- Energy-Efficient Lighting Demographics
- Manufacturers & Retailers
- Appliance Manufacturers
- Residential Lighting and Lighting Fixture Manufacturers
- Retailers
Chapter 2: The Market
- Scope of This Report
- Methodology
- A Note on the American Housing Survey
- Defining Energy-Efficient
- Energy-Efficient Appliances
- Energy-Efficient Lighting
- The Residential Construction Industry
- The U.S. Housing Construction Market
- List of Figures
- Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
- The U.S. Home Renovations Market
- List of Figures
- Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
- The U.S. Energy-Efficient Home Renovations Market
- List of Figures
- Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
- The U.S. Appliance Market
- List of Tables
- Table 2-1: U.S. Residential Appliance Market, 2002-2008 (in thousand units)
- The Energy-Efficient Appliance Market for Existing Homes
- List of Figures
- Figure 2-4: Energy-Efficient Residential Appliance Renovations Market, 2003-2008 (in billion $)
- Figure 2-5: Breakdown of Energy-Efficient Appliance Market for Existing Homes, 2008
- The U.S. Residential Lighting Market
- List of Tables
- Table 2-2: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market, 2002-2008 (in million $)
- The Energy-Efficient Residential Lighting Renovations Market
- List of Figures
- Figure 2-6: Energy-Efficient Residential Lighting Renovations Market, 2003-2008 (in million $)
- Imports & Exports of Appliances
- List of Tables
- Table 2-3: U.S. Imports & Exports of Appliances, 2002-2008 (in million $)
- Imports & Exports of Residential Lighting Products
- List of Tables
- Table 2-4: U.S. Imports & Exports of Residential Light Fixtures and Compact
- Fluorescent Bulbs, 2002-2008 (in million $)
- Forecast
- List of Figures
- Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
- Energy-Efficient Home Renovations Product Segment Forecasts
- List of Figures
- Figure 2-8: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)
Chapter 3: Measuring Energy Efficiency
- Independent Product Testing Organizations
- Association of Home Appliance Manufacturers
- List of Tables
- Table 3-1: AHAM Appliance Standards, 2009
- National Institute of Standards and Technology
- List of Tables
- Table 3-2: ENERGY STAR Lighting Efficacy Testing Standards, 2009
- Prescriptive Energy Efficiency Programs
- ENERGY STAR
- List of Figures
- Figure 3-1: ENERGY STAR Program Aided vs. Unaided Consumer Awareness, 2001-2008
- Consortium for Energy Efficiency
- Energy Efficiency Standards of Residential Appliances
- Energy Efficiency Standards of Residential Refrigerators & Freezers
- List of Tables
- Table 3-3: Energy-Efficient Refrigerator & Freezer Criteria, 2009
- Energy Efficiency Standards of Residential Dishwashers
- List of Tables
- Table 3-4: Energy-Efficient Dishwasher Criteria, 2009
- Energy Efficiency Standards of Residential Clothes Washers
- List of Tables
- Table 3-5: Energy-Efficient Clothes Washer Criteria, 2009
- Energy Efficiency Standards of Water Heaters
- List of Tables
- Table 3-6: Energy-Efficient Water Heater Criteria, 2009
- Energy Efficiency Standards of Residential Lighting Fixtures
- List of Tables
- Table 3-7: Energy-Efficient Residential Light Fixture Criteria, 2009
- Energy Efficiency Standards of Compact Fluorescent Bulbs
- List of Tables
- Table 3-8: Energy-Efficient Compact Fluorescent Bulb Criteria, 2009
- New Energy Efficiency Lighting Standards
- List of Tables
- Table 3-9: Energy-Efficient Residential Solid-State Lighting Criteria, 2009
- Home Energy Efficiency Auditing for Renovations
- Energy Efficiency Auditor Certifications
- List of Tables
- Table 3-10: State Level Home Energy Auditor Certification Programs, 2009
- Self-Auditing Programs
- Home Performance with ENERGY STAR
- Home Performance Energy Auditing is a Fragmented Market
- Home Performance Energy Efficiency Rating Programs
- The RESNET HERS Index
- Home Environmental Rating Programs That Include Energy Performance
- The Future of Home Energy Rating
Chapter 4: Financial Programs
- ARRA Providing $20 Billion for Energy Efficiency
- Federal Energy Efficiency Renovation Incentives
- The ARRA Residential Tax Credits
- Future Federal Energy Efficiency Legislation
- State Energy Efficiency Renovation Incentives
- List of Figures
- Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
- Energy Efficiency Home Renovation Programs by State
- List of Tables
- Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
- Table 4-2: State & Utility Incentives for Appliance Energy Efficiency Renovations, 2009
- Table 4-3: State & Utility Incentives for Lighting Energy Efficiency Renovations, 2009
- Government Assistance Programs
- Housing and Urban Development Programs
- Financial Benefits of Energy-Efficient Home Renovations
- List of Figures
- Figure 4-2: Breakdown of Residential Energy Usage, 2006
- Appliance Energy Savings
- List of Tables
- Table 4-4: ENERGY STAR Qualified Residential Appliance Energy & Water Savings per Year, 2009
- Lighting Energy Savings
Chapter 5: Trends
- Remodeling Indexes Look Grim
- List of Figures
- Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
- Government Now Much More Interested in Energy Efficiency
- State Level Residential Energy Efficiency Awareness
- List of Tables
- Table 5-1: ACEEE State Energy Efficiency Ranking, 2008
- Green Remodeling Trends
- Consumers Want More Green!
- The Holy Grail of Energy Efficiency: Zero-Energy Homes
- The Downside of Increased Energy Efficiency Awareness: Greenwashing
- Energy Efficiency Remodeling for the Future
- Energy Efficient Appliance Trends
- Smart grid to monitor/control appliance use
- Self-Testing of Appliances Leads to ENERGY STAR Label Abuse
- Expanding Energy Efficiency Appliance Categories
- Changing Water Heater Purchasing Decision Making
- Energy-Efficient Light Fixture Trends
- The Fixtures of the Future
- List of Tables
- Table 5-2: Lighting for Tomorrow Finalists, 2008
- The Future is Bright for Solid-State Lighting
- Decorative Light Strings Market Trends
- List of Tables
- Table 5-3: U.S. Imports & Exports of Decorative Light Strings, 2002-2008 (in million $)
- Compact Fluorescent Bulb Trends
- The Growth of CFL Marketing Campaigns
- Death by Legislation: The End of Light Bulb Manufacturing in the U.S.?
- List of Tables
- Table 5-4: Countries with Non-Directional Light Bulb Energy Efficiency Legislation, 2009
- A Tarnished CFL Image: Recycling is Essential
Chapter 6: DIY and Pro
- The Remodelers View of the Market
- Remodeling is a Heavily Fragmented Market
- Remodeling Industry Suffers from Unprofessional Image
- List of Figures
- Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008
- Energy-Efficient Remodeling High on Remodelers' Lists
- List of Figures
- Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008
- The Future for Energy Efficiency Remodelers
- Dishwasher & Water Heater Installations
- List of Figures
- Figure 6-3: Percentage of Pro Dishwasher & Water Heater Installations, 2001-2008
- Light Fixture Installations Favor the DIY Homeowner
- List of Figures
- Figure 6-4: Percentage of Pro Light Fixture Installations, 2004-2008
Chapter 7: Demographics
- Note on Experian Simmons Market Research Bureau Consumer Data
- Energy-Efficient Appliance Demographics
- List of Figures
- Figure 7-1: Age of Major Appliances as Percentage of U.S. Households, 2005
- ENERGY STAR Appliance Sales Constant Throughout the U.S.
- List of Figures
- Figure 7-2: ENERGY STAR Qualified Appliances Sales Share by Region, 2007
- ENERGY STAR Appliance Ownership Demographics
- List of Tables
- Table 7-1: ENERGY STAR Appliance Ownership Demographics, 2005
- Water Heater Demographics
- Energy-Efficient Lighting Demographics
- List of Tables
- Table 7-2: Demographic Indicators and Resistors of Purchasing CFLs Most in the Previous 12 Months, 2008 (Index)
- Bedrooms, Bathrooms and Kitchens, Oh My!
- List of Tables
- Table 7-3: Estimated CFL Household Saturation by Room, 2008
- Energy-Efficient Lighting Fixture Demographics
- List of Tables
- Table 7-4: Top Demographic Indicators and Resistors of Purchasing Lighting Fixtures in the Previous 12 Months, 2008 (Index)
Chapter 8: Manufacturers & Retailers
- Appliance Manufacturers
- Whirlpool
- Overview
- Performance & Products
- List of Tables
- Table 8-1: Whirlpool Appliance Products, 2009
- General Electric
- Overview
- Performance & Products
- List of Tables
- Table 8-2: General Electric Appliance & CFL Products, 2009
- A. O. Smith
- Overview
- Performance & Products
- List of Tables
- Table 8-3: A. O. Smith Water Heater Products, 2009
- CFL and Lighting Fixture Companies
- TCP
- Overview
- Performance & Products
- List of Tables
- Table 8-4: TCP Lighting Products, 2009
- Acuity Brands
- Overview
- Performance & Products
- List of Tables
- Table 8-5: Acuity Brands Residential Light Fixture Products, 2009
- Retailers
- Sears
- Overview
- Performance
- The Home Depot
- Overview
- Performance
- List of Figures
- Figure 8-1: Home Depot World Revenue, FY2005-2009(in billions of dollars)
- Lowe's
- Overview
- Performance
- List of Figures
- Figure 8-2: Lowe's World Revenue, FY2004-2008 (in billions of dollars)