Energy-Efficient Home Renovations Market, Part I: Windows, Doors & Insulation

Publication Date	July 2009
Publisher	SBI
Product Type	Report
Pages	122
ISBN Number	not applicable
Product Code	SBI00054

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Summary

Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007's $24 billion.

Remodeling to improve a home's energy efficiency instead of buying a new home has become a preferred option in today's market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home's energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a 'whole building' approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.
Part II examines the energy-efficient appliance and lighting markets for home remodeling.
Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University's Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You'll Get in This Report
Energy-Efficient Home Renovation Markets in the U.S. provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovation Markets in the U.S. offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from this Report
If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.
Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.
Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Content

Chapter 1: Executive Summary
- Scope of This Report
- Methodology
- The Market
- The U.S. Energy-Efficient Home Renovations Market
- List of Figures
- Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
- Energy-Efficient Product Segments for the Renovations Market
- Forecast
- List of Figures
- Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
- Figure 1-3: Residential Energy-Efficient Renovations Market Segments Forecast, 2009-2013 (in billion $)
- Measuring Energy Efficiency
- Prescriptive Energy Efficiency Programs
- Home Energy Efficiency Auditing for Renovations
- Home Performance Programs
- Financial Programs
- State Energy Efficiency Renovation Incentives
- Government Assistance Programs
- Financial Benefits of Energy-Efficient Home Renovations
- List of Figures
- Figure 1-4: Breakdown of Residential Energy Usage, 2006 (percent)
- Trends
- List of Figures
- Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
- Value of Remodeling Projects has gone down
- Consumers Want More Green!
- Fenestration Remodeling Trends
- Insulation & Air Sealing Remodeling Trends
- DIY and Pro
- List of Figures
- Figure 1-6: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent)
- Remodeling Industry Suffers from Unprofessional Image
- The Future for Energy Efficiency Remodelers
- DIY Versus Pro by Product Segment
- Demographics
- Renovation Product Segment Demographics
- Manufacturers & Retailers
- Window & Door Manufacturers
- Insulation, Caulking & Weather Stripping Manufacturers
- Retailers
Chapter 2: The Market
- Scope of This Report
- Methodology
- A Note on the American Housing Survey
- Defining Energy-Efficient
- Energy-Efficient Windows & Doors
- Insulation, Caulking & Weather Stripping
- The Residential Construction Industry
- The U.S. Housing Construction Market
- List of Figures
- Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
- The U.S. Home Renovations Market
- List of Figures
- Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
- The U.S. Energy-Efficient Home Renovations Market
- List of Figures
- Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
- The U.S. Window and Door Market
- List of Tables
- Table 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $)
- The U.S. Window & Door Renovations Market
- List of Tables
- Table 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in million units)
- The Energy-Efficient Window & Door Renovations Market
- List of Figures
- Figure 2-4: Residential Energy-Efficient Window & Door Renovations Market, 2001-2008 (in billion $)
- The U.S. Insulation & Caulking Market
- List of Tables
- Table 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $)
- The Residential Renovations Insulation & Weatherization Market
- List of Figures
- Figure 2-5: Residential Insulation, Caulking & Weather Stripping Renovations Market, 2001-2008 (in billion $)
- Figure 2-6: Residential Weather Stripping Renovations Market, 2005-2008 (in million $)
- Imports & Exports of Windows & Doors
- List of Tables
- Table 2-4: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $)
- List of Figures
- Figure 2-7: Breakdown of Canadian Window & Door Imports to the U.S., 2008 (percent)
- Imports & Exports of Insulation & Caulking
- List of Tables
- Table 2-5: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002-2008 (in million $)
- Forecast
- List of Figures
- Figure 2-8: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
- Energy-Efficient Home Renovations Product Segment Forecasts
- List of Figures
- Figure 2-9: Residential Energy-Efficient Window/Door and Insulation Renovations Project Market Forecast, 2009-2013 (in billion $)
Chapter 3: Measuring Energy Efficiency
- Independent Product Testing Organizations
- National Fenestration Rating Council
- ASTM International
- Prescriptive Energy Efficiency Programs
- ENERGY STAR
- List of Figures
- Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008 (percent)
- International Energy Conservation Code
- Energy Efficiency Standards of Fenestration Products
- List of Tables
- Table 3-1: ENERGY STAR Window Criteria, 2005, 2009
- Energy Efficiency Standards of Insulation Products
- List of Tables
- Table 3-2: IECC 2009 Minimum Residential Insulation Requirements by Component, 2009 (R-Values)
- Home Energy Efficiency Auditing for Renovations
- Energy Efficiency Auditor Certifications
- List of Tables
- Table 3-3: State Level Home Energy Auditor Certification Programs, 2009
- Home Performance with ENERGY STAR
- Home Performance Energy Auditing is a Fragmented Market
- Home Performance Energy Efficiency Rating Programs
- The RESNET HERS Index
- Home Environmental Rating Programs That Include Energy Performance
- The Future of Home Energy Rating
- Green Remodeling Certifications and Programs
- List of Tables
- Table 3-4: National Green Remodeling Certification Programs, 2009
Chapter 4: Financial Programs
- ARRA Providing $20 Billion for Energy Efficiency
- Federal Energy Efficiency Renovation Incentives
- The ARRA Residential Tax Credits
- Future Federal Energy Efficiency Legislation
- State Energy Efficiency Renovation Incentives
- Energy Efficiency Home Renovation Programs by State
- List of Tables
- Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
- Table 4-2: State & Utility Incentives for Residential Window & Door Energy Efficiency Renovations, 2009
- Table 4-3: State & Utility Incentives for Residential Insulation & Air Sealing Energy Efficiency Renovations, 2009
- Government Assistance Programs
- EERE Weatherization Program
- List of Figures
- Figure 4-1: Homes Weatherized Under the DOE EERE
- Weatherization Assistance Program, 2000-2007 (in thousand homes)
- List of Tables
- Table 4-4: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $)
- LIHEAP Weatherization Assistance Program
- Housing and Urban Development Programs
- Financial Benefits of Energy-Efficient Home Renovations
- List of Figures
- Figure 4-2: Breakdown of Residential Energy Usage, 2006 (percent)
- Window & Door Energy Savings
- List of Tables
- Table 4-5: Annual Savings by Upgrading Windows to ENERGY STAR Qualified Windows, 2009
- Insulation and Weatherization Energy Savings
Chapter 5: Trends
- Remodeling Indexes look Grim
- List of Figures
- Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity 2002-2009
- Value of Remodeling Projects has gone down
- List of Tables
- Table 5-1: Window Replacement Projects Cost vs. Value, 2007-2008
- Government Now Much More Interested in Energy Efficiency
- State Level Residential Energy Efficiency Awareness
- List of Tables
- Table 5-2: ACEEE State Energy Efficiency Ranking, 2008
- Green Remodeling Trends
- Consumers Want More Green!
- The Holy Grail of Energy Efficiency: Zero-Energy Homes
- The Downside of Increased Energy Efficiency Awareness: Greenwashing
- Energy Efficiency Remodeling for the Future
- Fenestration Remodeling Trends
- Current State-of-the-Art Window Energy Efficiency Technology
- Vacuum Insulating Glass: The Ultimate Window Insulation
- Windows that are More Than Just Windows
- Beyond Energy Efficiency: Ease of Installation and Impact Resistance
- Energy Efficiency is Not Key to Selling Doors
- Insulation Remodeling Trends
- Pink and Blue Become Green
- Recycling for Green
- Innovative Home Insulation Products
- Caulking Trends
Chapter 6: DIY and Pro
- The Remodelers View of the Market
- Remodeling is a Heavily Fragmented Market
- Remodeling Industry Suffers from Unprofessional Image
- List of Figures
- Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 (percent)
- Energy-Efficient Remodeling High on Remodelers' Lists
- List of Figures
- Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 (percent)
- The Future for Energy Efficiency Remodelers
- Majority of Fenestration Replacements Done by Pros
- List of Figures
- Figure 6-3: Pro and DIY Window and Door Installations, 2001-2008 (in billion $)
- DIY and Pro Insulation Projects Equal in Popularity
- List of Figures
- Figure 6-4: Pro and DIY Insulation Installations, 2001-2008 (in billion $)
- Weather Stripping Remains a DIY Market
- List of Figures
- Figure 6-5: Ratio of Pro and DIY Weather Stripping Installations, 2004-2008 (percent)
Chapter 7: Demographics
- Note on Simmons Market Research Bureau Consumer Data
- Green Thinking and Energy Efficiency Renovations
- List of Figures
- Figure 7-1: 'Smart Greens' of Different Energy Efficiency Home Renovations, 2008
- Energy-Efficient Window Renovation Demographics
- List of Tables
- Table 7-1: Demographic Indicators and Resistors of Insulated Windows Installation Projects Finished in the Previous 12 Months, 2008 (index)
- Insulation and Weather Stripping Renovation Demographics
- List of Tables
- Table 7-2: Demographic Indicators and Resistors of Weather Stripping Installation Projects Finished in the Previous 12 Months, 2008 (index)
- Table 7-3: Demographic Indicators and Resistors of Insulation Installation Projects Finished in the Previous 12 Months, 2008 (index)
- Regional Home Improvement Retailer Demographics
- List of Figures
- Figure 7-2: Regional Penetration of Major Home Improvement Stores, 2008 (percent)
Chapter 8: Manufacturers & Retailers
- Window & Door Manufacturers
- Andersen
- Overview
- Performance & Products
- List of Tables
- Table 8-1: Andersen Energy-Efficient Replacement Fenestration Products, 2009
- JELD-WEN
- Overview
- Performance & Products
- List of Tables
- Table 8-2: JELD-WEN Energy-Efficient Replacement Fenestration Products, 2009
- Masonite
- Overview
- Performance & Products
- List of Tables
- Table 8-3: Masonite Energy-Efficient Replacement Fenestration Products, 2009
- Pella
- Overview
- Performance & Products
- List of Tables
- Table 8-4: Pella Energy-Efficient Replacement Fenestration Products, 2009
- Serious Materials Inc.
- Overview
- Performance & Products
- List of Tables
- Table 8-5: Serious Materials Energy-Efficient Replacement Fenestration Products, 2009
- Insulation, Caulking & Weather Stripping Manufacturers
- Dow Chemical
- Overview
- Performance & Products
- List of Tables
- Table 8-6: Dow Chemical Residential Insulation Products, 2009
- Owens Corning
- Overview
- Performance & Products
- List of Tables
- Table 8-7: Owens Corning Residential Insulation Products, 2009
- RPM International
- Overview
- Performance & Products
- List of Tables
- Table 8-8: DAP Caulking and Air Sealing Products, 2009
- Thermwell
- Overview
- Performance & Products
- List of Tables
- Table 8-9: Thermwell Residential Weather Stripping Products, 2009
- Retailers
- List of Figures
- Figure 8-1: Frequency of Customer Visits in a 4-Week Period,Home Depot & Lowe's, 2004-2008
- The Home Depot
- Overview
- Performance
- List of Figures
- Figure 8-2: Home Depot World Revenue, FY2005-2009(in billions of dollars)
- Lowe's
- Overview
- Performance
- List of Figures
- Figure 8-3: Lowe's World Revenue, FY2004-2008(in billions of dollars)