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UK Utilities Residential Margins: Unbundling Supplier Maragins in 2004

Publication Date June 2005
Publisher Datamonitor
Product Type Report
Pages 50
ISBN Number not applicable
Product Code DAT00558
Price

£3,000.00
approximately: $4,455 | €3,530

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Summary

Introduction

There are a wide range of contributions to utility financial performance - the type and location of customers as well as the mix of meters and tariffs. The impact of these factors on the overall performance of each residential supplier are detailed in this report to allow both analysis of past financial performance and forecasts of likely future behaviour under different market conditions.

Scope

  • Data on the costs of 6 UK utilities - Centrica, Powergen, SSE, ScottishPower, npower and EDF Energy
  • Financial analysis of the origins of their profitability - cost-to-serve, network charges, S&M spend, renewable compliance as well as wholesale costs
  • Knowledge about the portfolio of fuels and accounts held by suppliers and how this translated into return
  • History of price rises and its relationship to changes in account numbers held by suppliers

Highlights

Tier 1 customers were the most profitable for suppliers, regardless of fuel, giving suppliers who had high proportions of them the greatest profitability

The suppliers that have stayed with their ex-monopoly fuel to the greatest extent achieved the greatest profitability

A rising gas wholesale market forced short utilities to make losses in gas to protect valuable Tier 1 electricity accounts

Reasons to Purchase

  • Identify which suppliers make a margin and where they make it
  • Plan future marketing drives and scope their likely affect on profitability
  • Understand the strengths and weaknesses of competitor portfolios and strategy

Content

  • Chapter 1 Executive Summary
  • Chapter 2 Introduction
    • Who is the target reader?
    • How to use this report
  • Chapter 3 Methodology
    • This report unbundles energy retail costs into their wholesale, transmission, sales and service components for 2004 to allow supplier cost structures to be individually analyzed
    • Costs are separated into 6 groups to allow both a regional and supplier analysis
    • For a clear understanding of the terms used in this report, the following definitions have been used
    • Assessing the wholesale buying strategy of suppliers was a key element of the price unbundling
  • Chapter 4 Analysis By Customer Tier
    • The costs of electricity accounts were almost independent of Tier, however the price for Tier 1 accounts was on average 4% higher
    • All suppliers had greater profitability in their Tier 1 regions with EDF Energy and the Scottish suppliers having the highest of these
    • All suppliers with the exception of Centrica sold gas in 2004 to consumers at negative margins as a result of both wholesale price increases and to protect valuable Tier 1 electricity accounts
  • Sse, Edf Energy And Centrica Were The Only Suppliers With Profitable Dual Fuel Products
    • Centrica was the only supplier to have significantly more gas than dual fuel accounts, reflecting its unique position, as well as having the smallest fraction of stand alone electricity accounts
    • EDF Energy had the highest proportion of electricity Tier 1 accounts and the second highest number of gas accounts within its home PES region
    • EDF Energy had the most profitable electricity accounts and had also the highest fraction of Tier 1 customers
    • Centrica and SSE made the highest dual fuel margins with customer bases containing large proportions of Tier 1-2 accounts
  • Chapter 5 Analysis By Meter And Tariff Type
    • Both the costs and the profitability of E7 accounts were lower than that of Single Rate
    • Electricity prepayment meters consistently commanded the highest margin while standard credit customers always attracted both the lowest margin and the highest costs
    • The average gas supplier margin was negative across all payment methods except PPM as tariffs lagged behind wholesale prices
    • Supplier electricity margin depended upon its mix of tariffs, with Powergen profitability suffering from its high fraction of E7 accounts
    • There were large differences in the proportion of Single Rate and Economy 7 accounts between different PES regions
    • Powergen had the highest proportion of Standard Credit electricity accounts and Centrica had the least
    • Centrica had the lowest proportion of Standard Credit gas customers of any supplier
  • Chapter 6 Supplier Profitability
    • The suppliers that have stayed with their ex-monopoly fuel to the greatest extent achieved the greatest profitability
    • EDF Energy had the largest profit from electricity sales, despite both being the fourth largest supplier and making almost no margin from Tier 2 accounts
    • EDF Energy had the largest profit from electricity sales, despite both being the fourth largest supplier and making almost no margin from Tier 2 accounts
    • Powergen had the highest electricity revenue, yet due to it's high percentage of E7 accounts was third behind EDF Energy and SSE in overall profit
    • Only Centrica made an overall profit from gas sales, reflecting the profitability of its Tier 1 customer base
    • Three suppliers; Centrica, EDF Energy and SSE managed to make slight profits in dual fuel, the bulk of this from Tier 1-2 accounts
    • The three SSE PES regions had the lowest fraction of competition from Tier 2 suppliers
    • npower has made the greatest movement away from it's ex-monopoly fuel, receiving 37% of it's revenue in 2004 from gas sales
    • EDF Energy was the most profitable supplier at the same time as being the supplier that had the lowest exposure to gas sales
  • Chapter 7 Appendix - Market Share And Price Movements
    • 2004 saw multiple price increases from all suppliers, with dual fuel pricing having an important effect on customer switching
    • Electricity Tier 1 price rises were large in 2004, especially in the last quarter
    • Tier 2 electricity prices, while not as high as Tier 1, also showed a steady series of increases throughout 2004
    • The UK electricity retail market shows very low price elasticity as suppliers have gained accounts pricing both significantly below and above market average
    • ScottishPower gained the highest proportion of new dual fuel customers with a competitively priced product
    • ScottishPower both spent the highest fraction of its revenue in S&M and increased its total accounts by the greatest percentage in 2004, sacrificing margin at the same time
    • How to contact experts in your industry
  • List Of Tables
    • Table 1: Tier Location of Supplier Electricity Accounts
    • Table 2: Location of Supplier Gas Accounts in PES Regions
    • Table 3: The proportion of SR and E7 accounts by PES region
    • Table 4: Proportion of SC, DD and PPM accounts held by each electricity supplier
    • Table 5: Proportion of SC, DD and PPM accounts held by each gas supplier
  • List Of Figures
    • Figure 1: Unbundling of electricity supply costs by tier
    • Figure 2: Unbundling of electricity supply costs by tier and supplier
    • Figure 3: Unbundling of gas supply costs by tier and supplier
    • Figure 4: Unbundling of dual fuel costs by supplier and tier
    • Figure 5: Comparison of accounts by supplier and Tier
    • Figure 6: Relationship between percentage of Tier 1 electricity accounts and overall electricity margin
    • Figure 7: Relationship between percentage of dual fuel Tier 1-2 accounts and dual fuel margin
    • Figure 8: Unbundling of electricity supply costs by tariff
    • Figure 9: Unbundling of electricity supply costs by tariff and meter
    • Figure 10: Unbundling of gas supply costs by tariff
    • Figure 11: Relationship between percentage of E7 electricity accounts and electricity margin
    • Figure 12: Electricity operating costs and profit by supplier and tier
    • Figure 13: Electricity operating costs and profit by supplier and tariff
    • Figure 14: Gas operating costs and profit by supplier and tier
    • Figure 15: Dual fuel sales and profit by supplier and tier
    • Figure 16: Electricity operating costs, profit and total revenue by PES region
    • Figure 17: Gas and electricity turnover
    • Figure 18: Gas and electricity operating profit
    • Figure 19: Tier 1 domestic electricity price excluding DUOS and TUOS, 2004
    • Figure 20: Tier 2 domestic electricity price excluding DUOS and TUOS, 2004
    • Figure 21: UK gas price by supplier, 2004
    • Figure 22: Net electricity accounts movement vs. price position, 2004
    • Figure 23: Net gas accounts movement vs. price position, 2004
    • Figure 24: Net dual fuel accounts movement vs. price position, 2004
    • Figure 25: Relationships between S&M spend, change in overall accounts numbers and profitability