Home Energy Management

Amid historic volatility in energy prices and heightened concern about energy security and climate change, energy management and energy efficiency are hot topics. Tens of millions of smart electric meters are slated for deployment in the next few years. And billions of dollars of funds from the U.S. government are flowing to support smart grid investments and energy efficiency initiatives. Consumer interest in energy issues is higher than it has been in decades. In this context, a market for energy information displays—interfaces to allow consumers to monitor and manage their home energy usage—is emerging.

The market for home energy management and energy information displays (EIDs) is dynamic but it is also nascent and highly fragmented. A range of fiscal and regulatory regimes and other local factors means that the motives of electric utilities vary, and business models can vary state by state and country by country. While in most areas, utilities will be important early players in the development of the market, in some regions there are incipient signs of a consumer-led, retail-oriented market. A bewildering array of vendors with diverse products and strategies are pursuing this space. And as a testament to the importance of this space, tech giants and rivals Microsoft and Google are competing here as well.

This Pike Research report offers an in-depth look at the global market for home energy management, with a focus on energy information displays including in-home display devices, web dashboards, and mobile energy management applications. It analyzes the drivers of supply and demand in the market, explores the principal technology issues, profiles the offerings and strategies of the leading vendors and presents a forecast of the global market through 2015.

Key questions addressed:

• What is driving the development of the energy information display market?
• How will the market develop over the next five years?
• Who are the leading EID vendors today and what are the main form factors for these products?
• What distribution strategies are most promising in the near-term?
• What business models for EIDs are emerging?

Who needs this report?

• Electric utilities
• Vendors of smart grid technology, including smart meters
• Investment community
• Government agencies and policy groups concerned with consumer energy policy
• Consumer electronics makers, especially those in home automation and control
• Energy Information Display vendors

1. Executive Summary
1.1 Market Drivers for Home Energy Management
1.2 Takeaways for Utilities
1.2.1 Significant Consumer Interest
1.2.2 It Is a Buyer’s Market for Devices
1.2.3 Test and Measure
1.2.4 Be Realistic about Partnering with Microsoft or Google
1.3 Takeaways for Vendors
1.3.1 Utilities Are the Key Distribution Channel
1.3.2 Have a Retail Story/Strategy
1.3.3 Engage with Standards Bodies
1.4 Takeaways for Investors
1.5 Forecast

2. Market Issues
2.1 Definitions and Categories
2.2 The Business Case for Energy Information Displays
2.2.1 Energy Efficiency
2.2.2 Demand Management/Peak Shaving
2.2.3 Customer Attraction and Retention and Differentiation
2.2.4 Lowering Customer Service Costs
2.2.5 New Revenue Streams
2.2.6 Extend Benefits of Smart Grid Investments to Consumers
2.3 Use Cases for EIDs
2.3.1 Energy Awareness Motivates Efficiency Behavior
2.3.2 Unusual Consumption Pattern Triggers Consumer Response
2.3.3 Monthly Budget
2.3.4 Demand Response Opportunity
2.3.5 Home Portal
2.3.6 General Communications Channel
2.4 Business Models
2.4.1 Hardware
2.4.2 Software & Services
2.5 Channel Strategy
2.5.1 Utilities
2.5.2 Retail
2.5.3 Dealers
2.5.4 Partners
2.5.5 Hybrid Channel Strategy
2.6 Industry Demand Drivers
2.6.1 Legislative and Regulatory Drivers
2.6.2 Market-Based Growth Drivers
2.6.2.1 Utility Motivations
2.6.2.2 Consumer Motivations
2.6.2.3 Powerful Actors Focusing Resources on the Market
2.7 EID Adoption Scenarios
2.7.1 Utilities
2.7.2 Consumers
2.8 Regional Trends
2.8.1 North America
2.8.2 Latin America
2.8.3 Europe
2.8.4 Asia-Pacific
2.9 Implementation Issues

3. Technology Issues
3.1 Web Dashboards
3.2 Dedicated Display Units / In-Home Devices
3.3 Mobile Applications
3.4 Networking Environments
3.4.1 In-Home Displays and the Home Area Network
3.4.2 The ZigBee Standard Will Play an Important Role
3.4.3 HomePlug Has Potential in Multi-Unit Dwellings
3.4.4 Transitional Technologies Will Bridge to a Smart Meter Future
3.4.5 Broadband Internet Also Plays a Role

4. Key Industry Players
4.1 Control4
4.2 eMeter
4.3 Energy, Inc
4.4 Google
4.5 Green Energy Options
4.6 Microsoft
4.7 Onzo
4.8 OpenPeak
4.9 Silver Spring Networks
4.10 Tendril Networks

5. Market Forecasts
5.1 Utilities Drive the EID Market
5.2 EID Deployments Correlated with Smart Meter Deployments
5.3 Penetration Limited by Consumer Interest in the Forecast Period
5.4 United States and Europe Are the Most Active Markets

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Figures

10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures
In-Home Display Unit Shipments by Region, World Markets:  2009-2015
In-Home Display Unit Shipment Share by Region, World Markets:  2015
In-Home Display Revenue by Region, World Markets:  2009-2015
In-Home Display Penetration of All Smart Meters by Region, World Markets:  2009-2015
Web Dashboard Total Users by Region, World Markets:  2009-2015
Mobile Application Total Users by Region, World Markets:  2009-2015

List of Tables
Energy Information Display Unit Forecast by Region, World Markets:  2009-2015
In-Home Display Unit Shipments by Region, World Markets:  2009-2015
In-Home Display Shipment Share by Region, World Markets:  2009-2015
In-Home Display Penetration of All Smart Meters by Region, World Markets:  2009-2015
In-Home Display Revenues by Region, World Markets:  2009-2015
Web Dashboard New Users by Region, World Markets:  2009-2015
Web Dashboard Total Users by Region, World Markets:  2009-2015
Mobile Application New Users by Region, World Markets:  2009-2015
Mobile Application Total Users by Region, World Markets:  2009-2015
Advanced Smart Meter Shipments by Region, World Markets:  2008-2015
Basic Smart Meter Shipments by Region, World Markets:  2008-2015
All Smart Meter Installed Base by Region, World Markets:  2008-2015

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