Global Downstream and Midstream Oil and Gas Industry Outlook to 2010

Marketing and Sales Strategies and The Impact of Recession and Recovery

Publication Date	September 2009
Publisher	Global Markets Direct
Product Type	Report
Pages	151
ISBN Number	not applicable
Product Code	GMD12761

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Summary

""Global Downstream and Midstream Oil and Gas Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery"" is a new report published by Global Markets Direct in association with ICD Research that analyzes how downstream energy companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading oil and gas companies and suppliers to the downstream and midstream oil and gas industry. The report also identifies oil and gas refining, storage, transportation, marketing and selling companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

The opinions and forward looking statements of over 550 industry executives have been captured in our in-depth survey, of which over 40% represent Directors, C-levels & Departmental Heads and a further 31% represent senior engineers
This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by downstream and midstream oil and gas companies and their suppliers
The report examines current practices and provides future expectations over the next 12-24 months
The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
Key topics covered include media spend activity, marketing and sales behaviors & strategies by downstream and midstream oil and gas companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

53% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 26% looking to decrease it
26% of industry players are adapting product portfolios or positioning to meet clients cost pressures
61% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty
Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the downstream and midstream oil and gas industry
Effectively plan your business strategies
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Content

1 List of Tables
- 1.2 List of Figures
2 Introduction
- 2.1 What is This Report About?
- 2.2 Methodology
- 2.3 Profile Of Survey Respondents
3 Executive Summary
- 3.1 The Downstream and Midstream Oil and Gas Industry Expects an Early Recovery for the Global Economy
- 3.2 Downstream and Midstream Oil and Gas Buyers Are More Optimistic than Suppliers About Revenue Growth in the Next Year
- 3.3 Planning Difficulty, Falling Demand and Rising Prices Continue to Daunt Downstream and Midstream Companies
- 3.4 Suppliers Should Increase Awareness and Align Their Capabilities with Buyer Needs to Gain Business During the Recession
- 3.5 Both Suppliers and Buyers Plan to Increase Marketing Expenditure Over the Next Year
- 3.6 Downstream and Midstream Oil and Gas companies Adopt a Two-Pronged Marketing and Sales Strategy to Face Immediate Business Concerns
4 Economic Outlook & Confidence
- 4.1 Global Economy Recovery Expectations
- 4.2 Revenue Growth Expectations
5 Downstream & Midstream Oil & Gas Industry Investment Outlook
- 5.1 Fastest & Slowest Growing Markets
- 5.2 M&A Activity Predictions
- 5.3 Supplier's Industry Outlook
6 Recession: Threats & Opportunities For The Downstream Oil & Gas Industry
- 6.1 Leading Business Concerns Due To Recession
- 6.2 Key Actions To Overcome Business Threats
- 6.3 Key Actions To Maintain & Win Buyer Business
- 6.4 Leading Recession-Related Business Opportunities
7 Marketing Spend Activity
- 7.1 Annual Marketing Budgets: Suppliers to the Industry
- 7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry
- 7.3 Change in Expenditure By Media Channel: Suppliers to the Industry
- 7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry
- 7.5 Annual Marketing Budgets: Downstream and Midstream Oil and Gas Industry Players
- 7.6 Expected Change in Marketing Expenditure Levels: Downstream and Midstream Oil and Gas Industry Players
- 7.7 Change in Expenditure By Media Channel: Downstream and Midstream Oil and Gas Industry Players
- 7.8 Future Investment in Marketing and Sales Technology: Downstream and Midstream Oil and Gas Industry Players
8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery
- 8.1 Key Marketing Aims: Suppliers
- 8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers
- 8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry
- 8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry
- 8.5 Marketing Attitudes and Approaches: Suppliers to the Industry
- 8.6 Key Marketing Aims: Downstream and Midstream Oil and Gas Industry Players
- 8.7 Marketing and Sales Practices During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players
- 8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players
- 8.9 Critical Success Factors for Choosing a Marketing Agency: Downstream and Midstream Oil and Gas Industry Players
- 8.10 Marketing Attitudes and Approaches: Downstream and Midstream Oil and Gas Industry Players
9 Appendix
- 9.1 Full Survey Results-Closed Questions
- 9.2 Methodology
- 9.3 Contact Us
- 9.4 About Global Markets Direct
- 9.5 Disclaimer
1 List of Tables
- Table 1: Count Of Global Downstream & Midstream Oil & Gas Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey
- Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009
- Table 8: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009
- Table 9: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009
- Table 10: Company Revenue Growth Optimism By Global Downstream & Midstream Oil & Gas Industry Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009
- Table 11: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009
- Table 12: Midstream Oil & Gas Storage & Transportation Business and Downstream Oil & Gas Refiner/ Retailer Industry: Market Predictions Of Fastest and Slowest Growing Regions (% Buyer Respondents)
- Table 13: Midstream / Downstream Oil & Gas Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Midstream / Downstream Oil & Gas Supplier Respondents), 2009
- Table 14: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009
- Table 15: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Senior Level Supplier Respondents), 2009
- Table 16: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009
- Table 17: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Senior Level Supplier Respondents), 2009
- Table 18: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer Vs. Midstream / Downstream Oil & Gas Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009
- Table 19: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009
- Table 20: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 (Analysis Of All Respondents)
- Table 21: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 ??