Alcoholic Drinks in Germany

Alcoholic Drinks

Publication Date	September 2009
Publisher	Datamonitor
Product Type	Report
Pages	37
ISBN Number	not applicable
Product Code	DAT02382

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Summary

Datamonitor's Alcoholic Drinks in Germany industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by both value and volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Market shares are covered by manufacturer and/or brand
Also features market breakdown by distribution channel

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Volume
Chapter 4 Market Segmentation I
Chapter 5 Market Segmentation Ii
Chapter 6 Market Share
Chapter 7 Five Forces Analysis
- 7.1 Summary
- 7.2 Buyer Power
- 7.3 Supplier Power
- 7.4 New Entrants
- 7.5 Substitutes
- 7.6 Rivalry
Chapter 8 Leading Companies
- 8.1 Oetker Gruppe
- 8.2 Anheuser-Busch InBev NV/SA
- 8.3 Heineken N.V
Chapter 9 Distribution
Chapter 10 Market Forecasts
- 10.1 Market Value Forecast
- 10.2 Market Volume Forecast
Chapter 11 Macroeconomic Indicators
Chapter 12 Appendix
- 12.1 Methodology
- 12.2 Industry Associations
- 12.3 Related Datamonitor Research
List of Tables
- Table 1: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008
- Table 2: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008
- Table 3: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008
- Table 4: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008
- Table 5: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008
- Table 6: Key Facts: Oetker Gruppe
- Table 7: Key Facts: Anheuser-Busch InBev NV/SA
- Table 8: Key Financials: Anheuser-Busch InBev NV/SA
- Table 9: Key Facts: Heineken N.V
- Table 10: Key Financials: Heineken N.V
- Table 11: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008
- Table 12: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013
- Table 13: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013
- Table 14: Germany Size of Population (million) , 2004-2008
- Table 15: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008
- Table 16: Germany Inflation, 2004-2008
- Table 17: Germany Exchange Rate, 2004-2008