Beer in Germany

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

• Beer in Germany
• Euromonitor International
• June 2009
• Executive Summary
• Sales Decline Due To Demographic Changes and Health and Wellness Trend
• Economic Uncertainty Hinders Sales
• National Breweries Lead Fragmented Shares
• Discounters Gain Appeal Among Price-sensitive Consumers
• Further Decline Ahead As Players Struggle To Target Changing Consumer Base
• Key Trends and Developments
• Economic Downturn Shapes Growth
• Increasing Polarisation Due To Income Disparity
• Health and Wellness Spurred by Ageing Population
• Continuing Rise of Discounters
• Specialist Retailers
  • Summary 1 Leading Specialist Retailers 2007
• Market Merger and Acquisition Activity
  • Summary 2 Speculated Merger and Acquisition Activity 2007-2008
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
  • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
  • Table 5 Selling Margin of a Typical Imported Wine Brand 2008
  • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
  • Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
• Operating Environment
• Market Indicators
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
• Market Data
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
• Definitions
  • Summary 3 Research Sources
• Bitburger Brauerei Th Simon GmbH
• Strategic Direction
• Key Facts
  • Summary 4 Bitburger Brauerei Th Simon GmbH: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 5 Bitburger Brauerei Th Simon GmbH: Competitive Position 2007
• Brauerei C & A Veltins GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 6 Brauerei C & A Veltins GmbH & Co KG: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2007
• Holsten-brauerei AG
• Strategic Direction
• Key Facts
  • Summary 8 Holsten-Brauerei AG: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 9 Holsten-Brauerei AG: Competitive Position 2007
• Köstritzer Schwarzbierbrauerei GmbH & Co
• Strategic Direction
• Key Facts
  • Summary 10 Köstritzer Schwarzbierbrauerei GmbH & Co: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 11 Köstritzer Schwarzbierbrauerei GmbH & Co: Competitive Position 2007
• Krombacher Brauerei Bernhard Schadeberg GmbH & Co
• Strategic Direction
• Key Facts
  • Summary 12 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts
  • Summary 13 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators
• Company Background
• Production
  • Summary 14 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2007
• Competitive Positioning
  • Summary 15 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2007
• Oettinger Brauerei GmbH
• Strategic Direction
• Key Facts
  • Summary 16 Oettinger Brauerei GmbH: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 17 Oettinger Brauerei GmbH: Competitive Position 2007
• Paulaner Brauerei GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 18 Paulaner Brauerei GmbH & Co KG: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 19 Paulaner Brauerei GmbH & Co KG: Competitive Position 2007
• Racke GmbH & Co, A
• Strategic Direction
• Key Facts
  • Summary 20 Racke GmbH & Co, A: Key Facts
  • Summary 21 Racke GmbH & Co, A: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 22 Racke GmbH & Co, A: Competitive Position 2007
• Radeberger Gruppe Kg
• Strategic Direction
• Key Facts
  • Summary 23 Radeberger Gruppe KG: Key Facts
  • Summary 24 Radeberger Gruppe KG: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 25 Radeberger Gruppe KG: Competitive Position 2007
• Warsteiner Brauerei Haus Cramer GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 26 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts
  • Summary 27 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators
• Company Background
• Production
  • Summary 28 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Production Statistics 2007
• Competitive Positioning
  • Summary 29 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Competitive Position 2007
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Lager Price Band Methodology
  • Summary 30 Lager by Price Band 2008
• Published Data Comparisons
• Sector Data
  • Table 24 Sales of Beer by Subsector: Total Volume 2003-2008
  • Table 25 Sales of Beer by Subsector: Total Value 2003-2008
  • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
  • Table 27 Sales of Beer by Subsector: % Total Value Growth 2003-2008
  • Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
  • Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
  • Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
  • Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
  • Table 32 Beer: Production, Imports and Exports: Total Volume 2002-2007
  • Table 33 Beer Exports by Country of Destination: Total Volume 2002-2007
  • Table 34 Beer Exports by Country of Destination: Total Value 2002-2007
  • Table 35 Beer Imports by Country of Origin: Total Volume 2002-2007
  • Table 36 Beer Imports by Country of Origin: Total Value 2002-2007
  • Table 37 Company Shares of Beer by National Brand Owner 2003-2007
  • Table 38 Company Shares of Beer by Global Brand Owner 2003-2007
  • Table 39 Brand Shares of Beer 2004-2007
  • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
  • Table 41 Forecast Sales of Beer by Subsector: Total Value 2008-2013
  • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
  • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
  • Table 44 Number of Breweries 2002-2007