Beer in Hong Kong, China

Publication Date	September 2009
Publisher	Euromonitor
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	EUR03342

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Summary

Euromonitor International's Beer in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes:

lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the beer industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Beer in Hong Kong, China
Euromonitor International
September 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
- Summary 1 Lager by Price Band 2008
Sector Data
- Table 1 Sales of Beer by Subsector: Total Volume 2003-2008
- Table 2 Sales of Beer by Subsector: Total Value 2003-2008
- Table 3 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
- Table 4 Sales of Beer by Subsector: % Total Value Growth 2003-2008
- Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
- Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
- Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
- Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
- Table 9 Beer: Production, Imports and Exports: Total Volume 2002-2007
- Table 10 Beer Exports by Country of Destination: Total Volume 2002-2007
- Table 11 Beer Exports by Country of Destination: Total Value 2002-2007
- Table 12 Beer Imports by Country of Origin: Total Volume 2002-2007
- Table 13 Beer Imports by Country of Origin: Total Value 2002-2007
- Table 14 Company Shares of Beer by National Brand Owner 2003-2007
- Table 15 Company Shares of Beer by Global Brand Owner 2003-2007
- Table 16 Brand Shares of Beer 2004-2007
- Table 17 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
- Table 18 Forecast Sales of Beer by Subsector: Total Value 2008-2013
- Table 19 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
- Table 20 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Eugina Ltd
Strategic Direction
Key Facts
- Summary 2 Eugina Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 3 Eugina Ltd: Competitive Position 2007
Jebsen & Co Ltd
Strategic Direction
Key Facts
- Summary 4 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 5 Jebsen & Co Ltd: Competitive Position 2007
Maxxium Hong Kong Ltd
Strategic Direction
Key Facts
- Summary 6 Maxxium Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 7 Maxxium Hong Kong Ltd: Competitive Position 2007
San Miguel Brewery Hong Kong Ltd
Strategic Direction
Key Facts
- Summary 8 San Miguel Brewery Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 9 San Miguel Brewery Hong Kong Ltd: Competitive Position 2007
Telford International Co Ltd
Strategic Direction
Key Facts
- Summary 10 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 11 Telford International Co Ltd: Competitive Position 2007
Executive Summary
Alcoholic Drinks Hampered by Economic Downturn
Hong Kong Aims To Become A Fine Wine Trading Hub
Leading Players Further Gain Share
Growing Demand for Specialist Retailers
Continued Trading Up Expected in Forecast Period
Key Trends and Developments
Tax Abolished on Lower-strength Alcoholic Drinks
Growing Interest in Cocktail Culture
Increasing Polarisation Seen in Many Product Areas
Lack of Storage Space Creates Growing Concern
Specialist Retailers
- Summary 12 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Market Background
Legislation
Taxation and Duty Levies
- Table 21 Taxation and Duty Levies on Alcoholic Drinks 2008
- Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
- Table 23 Selling Margin of a Typical Imported Beer Brand 2008
- Table 24 Selling Margin of a Typical Imported Wine Brand 2008
- Table 25 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
- Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
- Table 27 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
- Table 28 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
- Table 29 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
- Table 30 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
- Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
- Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
- Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
- Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
- Table 35 Sales of Alcoholic Drinks by Region: Total Volume 2003-2008
- Table 36 Sales of Alcoholic Drinks by Region: Total Value 2003-2008
- Table 37 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2003-2008
- Table 38 Sales of Alcoholic Drinks by Region: % Total Value Growth 2003-2008
- Table 39 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
- Table 40 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
- Table 41 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
- Table 42 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
- Table 43 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
- Table 44 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
- Table 45 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
- Table 46 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
- Table 47 Forecast Sales of Alcoholic Drinks by Region: Total Value 2008-2013
- Table 48 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
- Table 49 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
Definitions
- Summary 13 Research Sources