Foster's, Lion Nathan and Pacific Beverages Case Study

Capitalizing on The Growing Premium Beer Market in Australia

Publication Date	March 2008
Publisher	Datamonitor
Product Type	Report
Pages	8
ISBN Number	not applicable
Product Code	DAT10952

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£160.00
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Summary

Introduction

This report on Australian premium beer forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Foster's and Lion Nathan are addressing the premium trend, as well as SABMiller's entry into the market through its Pacific Beverages joint venture.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.

Content

Datamonitor View
Catalyst
Summary
Analysis
- The Australian Premium Beer Sector Is Growing
- Growing Premium Beer Sector Encourages Global Players to Enhance Their Presence in The Australian Market
- The Premium Trend Prompts An Increase in The Acquisition of Small Boutique Australian Makers, as Well as Foreign Beer Distribution Deals
- Foster's Beer Business Now Focuses on The Premium Sector
- Foster's Realigns Its Business to Focus on Premium Beer and Wine, following Poor Performance in Other Sectors
- Foster's Enhances Premium Lager Business with Formation of Deal to Brew Carlsberg in Australia
- Lion Nathan Successfully Boosts Its Share of The Premium Sector on Second Acquisition Attempt
- Lion Nathan Makes Unsuccessful Offer for Boutique Brewer Coopers
- Lion Nathan Acquires Tasmanian Brewer J Boag & Son, Gaining Access to A Leading Boutique Lager Brand
- Sabmiller and Coca-Cola Amatil's Newly Formed Joint Venture Highlights The Growing Appeal of The Sector to Foreign Investors
- Sabmiller and Coca-Cola Amatil Form Jv to Distribute Sabmiller's Premium Lager Brands in Australia
- The Jv Purchases Boutique Brand Bluetongue, Marking Its First Plant in Australia
Appendix
- Case Study Series
- Methodology
- Secondary Sources
- Further Reading
Ask The Analyst
Datamonitor Consulting
Disclaimer
List of Figures
- Figure 1: Leading Companies in Australian Beer Market, by Volume, 2006
- Figure 2: J Boag's Brands Emphasize A Premium Approach to Brewing through Its Tasmanian Heritage and Quality Ingredients
- Figure 3: Sabmiller and Coca-Cola Amatil's Purchase of Bluetongue Enhances Their Australian Premium Lager Business