Future Trends in Beer and Wine: Emerging markets, private label and innovation

Publication Date	July 2008
Publisher	Business Insights
Product Type	Report
Pages	82
ISBN Number	not applicable
Product Code	RBI00263

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Summary

Business Intelligence for the Consumer Goods Industry

Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food and drinks, ingredients, packaging, health, toiletries and cosmetics categories and key consumer issues including eRetail and marketing.

Key issues examined by this report

Consumer interest in more flavorsome, individual products has been behind the rise of craft products in the beer market. These offer more challenging tastes, authenticity and often a quirkiness not found in mass market offerings. There are signs that this trend is being replicated in the wine market.
The boundaries between drinks categories are blurring and this trend will increasingly impact on beer and wine. The most significant components of this trend will be the creation of soft drinks mixes, the encroachment of spirits into traditional beer and wine territory, and the borrowing of product attributes from rival categories.
Over time consumers are becoming more interested in food and drinks that stimulate the senses. Brewers and vintners will respond with a greater variety of flavors, products designed to complement different flavors of food, and products which provide different sensations beyond flavor alone.

Health concerns have slowed the growth of alcoholic drinks sales and some countries including France, Germany, Spain and Japan, are expected to decline over the next 5 years. Whilst emerging markets provide attractive opportunities to counteract these trends, the brewing and winemaking industries do need to take concerted action if they do not want to lose some of their historical domestic markets. The best way of doing so is through product innovation that takes account of the reasons why consumers are starting to turn away from mass market beer and bland wine.

Future Trends in Beer and Wine is a new management report published by Business Insights that analyzes all product development and product introductions in the global beer and wine markets. It examines emerging trends, new product development rates, forecast sales values and volumes and industry fragmentation.

Quantify emerging NPD trends based on the leading beer and wine categories and pinpoint leading regions with this new report...

This new report will enable you to.

Quantify beer and wine growth potential based on market value and volume sales data in the beer and wine categories, in Europe, the US, Japan and emerging markets between 2007 and 2011.
Identify key trends that are shaping the beer and wine market, and evaluate the next trends likely to become important over the coming years.
Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 5,000 beer and wine product launches that took place globally between 2005 and 2008. Includes analysis of product tags on new product launches to show how brewers and vintners are responding to key consumer trends.
Understand consumer consumption patterns of alcoholic drinks with this reports detailed analysis of the changing share of throat held by beer, wine and spirits.

Your questions answered.

How is the share of throat held by beer and wine changing over time?
What are the most common product tags on new beer and wine launches?
What are the five trends that will shape the future of the beer and wine markets?
What are the key consumer drivers of growth of beer and wine sales in India?
Who is driving innovation in craft beers?

Some key findings from this report.

The wine market has been more dynamic than the beer market in terms of both sales and new products over the past 4 years. Wine's share of launches increased from an almost 60% share in 2005 to an almost 70% share in 2008 as winemakers and particularly supermarkets, expanded their ranges.
In the beer market the key trend is towards taste and variety, resulting in falling sales of standard, mass market products and the growth of specialty and niche segments. The key growth area within wine is white wine, despite the greater health benefits of red wine.
Winemakers will benefit most from changing patterns in share of throat. It is growing from the lowest base and is seen as the healthiest type of alcoholic drink. Beer will also see growth in share of throat, though not in the US.
Upscale was the most common product tag associated with beer and wine launches worldwide in both 2005 and 2008. Environmental concerns have meant that recyclable packaging has moved up from being the #5 claim in 2005 to the #2 position in 2008. Ethical and health concerns both underpin the entry of organics into the top 5, standing at #3 in 2008.

Content

Future Trends in Beer and Wine
Executive Summary
- Market overview
- Innovation and NPD
- Future trends
Chapter 1 Market overview
- Summary
- Introduction
- Alcoholic drinks trends
- Share of throat analysis
- Market dynamics
- Beer sales
- Wine sales
- Conclusions
- Segment analysis
- Types of beer
- Types of wine
- Conclusions
- Emerging markets
- Emerging beer markets
- The Chinese beer market
- The Russian beer market
- The Indian beer market
- Emerging wine markets
- Conclusions
- Company shares
- Private label
- Conclusions
Chapter 2 Innovation and NPD
- Summary
- Introduction
- Regional trends
- Product category trends
- Trends in product tags
- Upscaling
- Ethical trends
- Health trends
- Conclusions
Chapter 3 Future trends
- Summary
- Introduction
- Craft products
- Craft beer
- Authenticity
- Localness
- Craft-style beers
- Imported beers
- The future of craft products
- Alternative packaging
- Personal pack sizes
- Super pack sizes
- The future of alternative pack sizes
- Functional benefits
- Energy boosting products
- Functional products for women
- Functional products for seniors
- The future of functional benefits
- Category blurring
- Soft drinks mixes
- Beer mixes
- Wine mixes
- Competition from spirits
- Borrowing product attributes
- The future of category blurring
- New flavors and sensations
- Complementing foods
- Providing different sensations
- Taste and smell
- Touch and feel
- Sight and sound
- Conclusions
- Appendix
- Index
List of Figures
- Figure 1.1: Growth in beer and wine sales volume in Europe, the US and Japan, 2007-2011
- Figure 1.2: Products designed for shelf stand out
- Figure 1.3: Products designed for ease of navigation
- Figure 2.4: Percentage share of beer and wine products launched by region, 2005-2008
- Figure 2.5: Percentage share of beer and wine products launched by category, 2005-2008
- Figure 2.6: Michelobs Sampler Collection
- Figure 2.7: Products that proclaim their ethical stance
- Figure 2.8: Innovations in healthier beers and wines
- Figure 2.9: Beers for consumers with specific health conditions
- Figure 3.10: Anheuser-Busch products that proclaim their authenticity
- Figure 3.11: New craft-style beers
- Figure 3.12: Wines in personal pack sizes
- Figure 3.13: Packaging innovations designed to boost outdoor consumption
- Figure 3.14: Energy boosting beers and wine
- Figure 3.15: Functional products for women
- Figure 3.16: Anti-ageing wines from Mercian and Sapporo
- Figure 3.17: Products with emerging functional benefits
- Figure 3.18: Examples of beer mixes from Germany
- Figure 3.19: Examples of beer mixes from around the world
- Figure 3.20: Examples of wine mixes launched during 2008
- Figure 3.21: Products from the blurring boundary between beer and spirits
- Figure 3.22: Examples of new beers featuring traditional wine attributes
- Figure 3.23: Products designed as general meal accompaniments
- Figure 3.24: Products designed to go with specific foods
- Figure 3.25: Products featuring enhanced taste and smell
- Figure 3.26: Products featuring enhanced touch and feel
- Figure 3.27: Products featuring enhanced sight and sound
- Table 1.1: Sales value of alcoholic drinks in Europe, the US and Japan, ($m), 2007-2011
- Table 1.2: Servings of alcoholic drinks in Europe, the US and Japan, liters bn, 2007-2011
- Table 1.3: Share of throat of alcoholic drinks in Europe, the US and Japan, 2007
- Table 1.4: Forecast share of throat of alcoholic drinks in Europe, the US and Japan, 2007-2011
- Table 1.5: Beer, cider & FABs sales volume in Europe, the US and Japan, (liters m), 2007-2011
- Table 1.6: Beer, cider & FABs sales value in Europe, the US and Japan, ($m), 2007-2011
- Table 1.7: Wine sales volume in Europe, the US and Japan, (liters m), 2007-2011
- Table 1.8: Wine sales value in Europe, the US and Japan, ($m), 2007-2011
- Table 1.9: Share of sales volumes of beer types in Europe, the US and Japan, 2007
- Table 1.10: Forecast share of throat by type of beer in Europe, the US and Japan, 2007-2011
- Table 1.11: Share of sales volumes of wine types in Europe, the US and Japan, 2007
- Table 1.12: Forecast share of throat by type of wine in Europe, the US and Japan, 2007-2011
- Table 1.13: Top 10 types of new wines launched, globally, 2005-08
- Table 1.14: Beer sales value, by continent, ($m), 2007-2011
- Table 1.15: Beer sales value in selected emerging markets, ($m), 2003-2007
- Table 1.16: Wine sales value, by continent, ($m), 2007-2011
- Table 1.17: Wine sales value in selected emerging markets, ($m), 2003-2007
- Table 1.18: Market share of leading brewers by continent, 2006
- Table 1.19: Market share of leading vintners by continent, 2006
- Table 1.20: Beer & wine private label share in Europe and the US, 2001-2011
- Table 2.21: Top 5 tags on new beer and wine product launches, 2005-2008
- Table 2.22: Top 3 tags on new ethical beer and wine product launches, 2005-2008
- Table 2.23: Top 10 tags on healthier new beer and wine product launches, 2005-2008
- Table 3.24: Beer share of throat in Europe, the US and Japan, 2007-2011
- Table 3.25: Wine share of throat in Europe, the US and Japan, 2007-2011
- Table 3.26: Beer sales volume by type in Europe, (liters m), 2007-2011
- Table 3.27: Beer sales volume by type in the US, (liters m), 2007-2011
- Table 3.28: Beer sales volume by type in Japan, (liters m), 2007-2011
- Table 3.29: Beer sales value by type in Europe, ($m), 2007-2011
- Table 3.30: Beer sales value by type in the US, ($m), 2007-2011
- Table 3.31: Beer sales value by type in Japan, ($m), 2007-2011
- Table 3.32: Wine sales volume by type in Europe, (liters m), 2007-2011
- Table 3.33: Wine sales volume by type in the US, (liters m), 2007-2011
- Table 3.34: Wine sales volume by type in Japan, (liters m), 2007-2011
- Table 3.35: Wine sales value by type in Europe, ($m), 2007-2011
- Table 3.36: Wine sales value by type in the US, ($m), 2007-2011
- Table 3.37: Wine sales value by type in Japan, ($m), 2007-2011