Global Market Review of Tequila

Forecasts to 2013 (Download)

Publication Date	June 2008
Publisher	Just Drinks
Product Type	Report
Pages	61
ISBN Number	not applicable
Product Code	AJD00010

Price

£595.00
approximately: $1,112 | €755

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Summary

For exclusive comment on the growing Tequila sector from executives such as Brown-Forman senior vice-president for Herradura John Hayes, and Bevin Gove, director, Jose Cuervo International, take a look at our brand new title, the Global market review of Tequila - forecasts to 2013. The report provides an overview of the market, takes a look at trends in the sector, (such as the rise of premiumisation and experimentation with flavours and infused spirits), and provides brand share data for the global, US, Mexican and travel retail markets

Content

Chapter 1 History and product characteristics
- Mezcal exports are rising
- Tequila regulations
- Bottling controversy
Chapter 2 Size of market
Chapter 3 Industry structure
- Greater multinational involvement
Chapter 4 Premiumisation trends
Chapter 5 Diverse usage
Chapter 6 Inventory issue
- Supply restored
Chapter 7 Key markets
- Mexico
- United States
- Canada
- Germany
- Greece
- France
- Russian Federation
- United Kingdom
- Spain
- Slovak market
- Czech market
- Poland
- Asia-Pacific
- South Africa
- Travel retail
Chapter 8 Company profiles
- Cuervo (Diageo)
- Sauza (Beam Global)
- Herradura (Brown-Forman)
- International expansion
- Don Eduardo deal
- Patrn
- International expansion
- New visitor centre
- Sierra (Borco)
- Cazadores (Bacardi)
- Heaven Hill
- Campari
- Best of the rest
List of figures
- Figure 1: Global Tequila market by brand, 2006 % share of volume
- Figure 2: Mexican Tequila market by brand, 2006 % share of volume
- Figure 3: United States Tequila market by brand, 2006 % share of volume
- Figure 4: Travel retail Tequila market by brand, 2006 % share of volume
List of tables
- Table 1: Global Tequila consumption, 2002, 2005-2013 ('000s nine-litre cases)
- Table 2: Tequila consumption in Mexico, 2002, 2005-2013 ('000s nine-litre cases)
- Table 3: Tequila consumption in United States, 2002, 2005-2013 ('000s nine-litre cases)
- Table 4: Tequila consumption in Canada, 2002, 2005-2013 ('000s nine-litre cases)
- Table 5: Tequila consumption in Germany, 2002, 2005-2013 ('000s nine-litre cases)
- Table 6: Tequila consumption in France, 2002, 2005-2013 ('000s nine-litre cases)
- Table 7: Tequila consumption in Russian Federation, 2002, 2005-2013 ('000s nine-litre cases)
- Table 8: Tequila consumption in United Kingdom, 2002, 2005-2013 ('000s nine-litre cases)
- Table 9: Tequila consumption in Spain, 2002, 2005-2013 ('000s nine-litre cases)
- Table 10: Tequila consumption in Japan, 2002, 2005-2013 ('000s nine-litre cases)
- Table 11: Tequila consumption in travel retail, 2002, 2005-2013 ('000s nine-litre cases)
- Table 12: Leading markets for Cuervo Tequila, 2006 (consumption '000s nine-litre cases and % share total sales)
- Table 13: Leading markets for Sauza Tequila, 2006 (consumption '000s nine-litre cases and % share total sales)
- Table 14: Leading markets for Herradura Tequila, 2006 (consumption '000s nine-litre cases and % share total sales)
- Table 15: Leading markets for El Jimador Tequila, 2006 (consumption '000s nine-litre cases and % share total sales)
- Table 16: Leading markets for Patron, 2006 (consumption '000s nine-litre cases and % share total sales)
- Table 17: Leading markets for Sierra, 2006 (consumption '000s nine-litre cases and % share total sales)