Spirits in Hong Kong, China

Publication Date	September 2009
Publisher	Euromonitor
Product Type	Report
Pages	40
ISBN Number	not applicable
Product Code	EUR03473

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Summary

Euromonitor International's Spirits in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes:

whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the spirits industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Spirits in Hong Kong, China
Euromonitor International
September 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Sector Data
- Table 1 Sales of Spirits by Subsector: Total Volume 2003-2008
- Table 2 Sales of Spirits by Subsector: Total Value 2003-2008
- Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
- Table 4 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
- Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
- Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
- Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
- Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
- Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
- Table 10 Sales of Gin by Premium/Super-premium Split 2003-2008
- Table 11 Sales of Vodka by Premium/Super-premium Split 2003-2008
- Table 12 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
- Table 13 Spirits Production, Imports and Exports: Total Volume 2002-2007
- Table 14 Spirits Exports by Country of Destination: Total Volume 2002-2007
- Table 15 Spirits Exports by Country of Destination: Total Value 2002-2007
- Table 16 Spirits Imports by Country of Origin: Total Volume 2002-2007
- Table 17 Spirits Imports by Country of Origin: Total Value 2002-2007
- Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
- Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
- Table 20 Vodka Production, Imports and Exports: Total Volume 2002-2007
- Table 21 Gin Production, Imports and Exports: Total Volume 2002-2007
- Table 22 Rum Production, Imports and Exports: Total Volume 2002-2007
- Table 23 Liqueurs Production: Total Volume 2002-2007
- Table 24 Company Shares of Spirits by National Brand Owner 2003-2007
- Table 25 Company Shares of Spirits by Global Brand Owner 2003-2007
- Table 26 Brand Shares of Spirits 2004-2007
- Table 27 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
- Table 28 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
- Table 29 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
- Table 30 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Eugina Ltd
Strategic Direction
Key Facts
Summary 1 Eugina Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Eugina Ltd: Competitive Position 2007
Jebsen & Co Ltd
Strategic Direction
Key Facts
Summary 3 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Jebsen & Co Ltd: Competitive Position 2007
Maxxium Hong Kong Ltd
Strategic Direction
Key Facts
Summary 5 Maxxium Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Maxxium Hong Kong Ltd: Competitive Position 2007
San Miguel Brewery Hong Kong Ltd
Strategic Direction
Key Facts
Summary 7 San Miguel Brewery Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 San Miguel Brewery Hong Kong Ltd: Competitive Position 2007
Telford International Co Ltd
Strategic Direction
Key Facts
Summary 9 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Telford International Co Ltd: Competitive Position 2007
Executive Summary
Alcoholic Drinks Hampered by Economic Downturn
Hong Kong Aims To Become A Fine Wine Trading Hub
Leading Players Further Gain Share
Growing Demand for Specialist Retailers
Continued Trading Up Expected in Forecast Period
Key Trends and Developments
Tax Abolished on Lower-strength Alcoholic Drinks
Growing Interest in Cocktail Culture
Increasing Polarisation Seen in Many Product Areas
Lack of Storage Space Creates Growing Concern
Specialist Retailers
Summary 11 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Market Background
Legislation
Taxation and Duty Levies
- Table 31 Taxation and Duty Levies on Alcoholic Drinks 2008
- Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
- Table 33 Selling Margin of a Typical Imported Beer Brand 2008
- Table 34 Selling Margin of a Typical Imported Wine Brand 2008
- Table 35 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
- Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
- Table 37 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
- Table 38 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
- Table 39 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
- Table 40 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
- Table 41 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
- Table 42 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
- Table 43 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
- Table 44 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
- Table 45 Sales of Alcoholic Drinks by Region: Total Volume 2003-2008
- Table 46 Sales of Alcoholic Drinks by Region: Total Value 2003-2008
- Table 47 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2003-2008
- Table 48 Sales of Alcoholic Drinks by Region: % Total Value Growth 2003-2008
- Table 49 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
- Table 50 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
- Table 51 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
- Table 52 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
- Table 53 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
- Table 54 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
- Table 55 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
- Table 56 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
- Table 57 Forecast Sales of Alcoholic Drinks by Region: Total Value 2008-2013
- Table 58 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
- Table 59 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
Definitions
Summary 12 Research Sources