China Grape Wine Industry Report, 2005-2006

Publication Date	September 2006
Publisher	Research in China
Product Type	Report
Pages	236
ISBN Number	not applicable
Product Code	RIC00004

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Summary

In 2005, China's total grape wine output reached 434.3 million litres, up by 25.4% over the year of 2004, profits amounted to RMB 1.256 billion, up by 58.8%, and that of the taxes paid reached RMB 1.207 billion, up by 30.2%. On the other side, the sharp increase of grape wine imports causes big pressure on domestic grape wine industry, however, as the gap between domestic manufacturers and foreign manufacturers with regard to competitiveness has shrunk, domestic grape wine industry stands it and develops quickly.

Currently, the main profits of China's grape wine manufacturers come from high-end grape wines, and medium grape wines contribute most of the sales. The profit margin of medium and low-end varieties remains around 11% for a long time, while that of the high-end varieties has reached 30%-50%. Consequently, many grape wine manufacturers enter into high-end market successively. It is forecasted that the competition in high-end market will be more intense in the future. At present, China's beverage industry is flourishing, in addition, from the perspective of grape wine production and sales, the dietary habit of Chinese people has been changing. Therefore, China's grape wine industry will be likely to maintain a good development trend in the coming several years.

Forecasted by Ministry of Commerce, domestic grape wine output will increase with a YoY growth rate of 15% before 2010, and the figure will reach about 800,000 tons by 2010. Grape wine imports will also increase constantly, with price falling sharply until equal to the price of home-made grape wines. Currently, China's grape wine market has been monopolized by Great Wall, Changyu and Dynasty by and large. The market shares of the three giants are as high as 52%, the asset shares reached 38% of the industry, and the sales revenue even amount to 56% of the total. Each of them has their own advantageous market. In the important grape wine consumption market of South China, the market shares of them exceeded 50% in total.

Data of this report came from authoritative institutions including National Bureau of Statistics of China, State Economic and Trade Commission, General Administration of Customs, State Information Centre, State Bureau of Light Industry, China Wine Association, China National Food Industry Association and China Alcoholic Drinks Industry Association etc.

This report analyses the status quo of China's grape wine industry including supply & demand, market, import & export and grape wine consumption changes, and the future development trends in full details. It also makes an in-depth study of investment opportunities and existing problems, and presents some strategic solutions. It is helpful for grape wine manufacturers and investors to better understand the updates and the opportunities & risks of China's grape wine industry.

Content

1. Definition and characteristics of China's grape wine industry
- 1.1 Definition of grape wine
- 1.2 Classification of grape wine
  - 1.2.1 By sugar content and total acid
  - 1.2.2 By carbon dioxide content
  - 1.2.3 Special grape wines
- 1.3 Development course of China's grape wine industry
  - 1.3.1 Modern grape wine industry
  - 1.3.2 Mainstream analysis of the development of modern grape wine industry
- 1.4 Characteristics of grape wine industry
  - 1.4.1 Market scale and potentials
  - 1.4.2 Current lifecycle phase
  - 1.4.3 Analysis of profitability
- 1.5 Motives for the development of grape wine industry
  - 1.5.1 Analysis of demand
  - 1.5.2 Analysis of supply
  - 1.5.3 Analysis of upstream supply
  - 1.5.4 Analysis of substitutes
  - 1.5.5 Competition analysis
- 1.6 Obstacles for the development of grape wine industry
  - 1.6.1 Credit crisis
  - 1.6.2 Consumption habit
  - 1.6.3 Price war
  - 1.6.4 Lack of famous brands
  - 1.6.5 Competition from foreign grape wines
- 1.7 Influences of government policies and laws
2. Status quo of China's grape wine industry
- 2.1 Development status of China's grape wine industry
  - 2.1.1 Overview of China's grape wine industry
  - 2.1.2 Contrast analysis of economic indicators
  - 2.1.3 Contrast analysis of operating indicators
  - 2.1.4 Wine output analysis
- 2.2 Overview of China's grape wine industry, 2005
  - 2.2.1 Operation characteristics
  - 2.2.2 Competitive pattern
- 2.3 Overview of China's grape wine industry, 2006
  - 2.3.1 New national standards for grape wine
  - 2.3.2 8 grape wine manufacturers joining in the Union of Wine Chateau in China
- 2.4 Analysis of importation
  - 2.4.1 Grape wine import in China, 2005
  - 2.4.2 Grape wine import by main countries, 2005
  - 2.4.3 Import analysis by main provinces, 2005
  - 2.4.4 Grape wine import in China, 2006
3. Supply analysis of raw materials
- 3.1 Overview of China's wine grape origins
  - 3.1.1 Northeast China
  - 3.1.2 Bohai Sea Rim
  - 3.1.3 Yinchuan
  - 3.1.4 Wuwei
  - 3.1.5 Turfan
  - 3.1.6 Others
- 3.2 Analysis of China's wine grape producing regions
  - 3.2.1 Northeast China
  - 3.2.2 Jiaodong Peninsula
  - 3.2.3 Helan Mountain
  - 3.2.4 Gansu
  - 3.2.5 Xinjiang
  - 3.2.6 Others
4. Competition in China's grape wine industry
- 4.1 Current competitive status
  - 4.1.1 Competition analysis of grape wine manufacturers
  - 4.1.2 Competition analysis in East and West
  - 4.1.3 Competition analysis of new brands and old brands
  - 4.1.4 Competition analysis of domestic brands and foreign brands
  - 4.1.5 Other competition analysis
- 4.2 Analysis of main competitive modes
  - 4.2.1 Brand
  - 4.2.2 Price
  - 4.2.3 Wine grape origin
  - 4.2.4 Marketing channel
  - 4.2.5 Advertisement
  - 4.2.6 Standard
- 4.3 Competition trends
  - 4.3.1 Change of competitive modes
  - 4.3.2 Change of competitive fields
  - 4.3.3 Impacts from foreign brands
- 4.4 Analysis of competitive strategies of major brands
  - 4.4.1 Capital war by Liang's Holdings (Hongkong) Limited
  - 4.4.2 Differentiation strategy by Huadong wine
  - 4.4.3 R & D of new products by Remy Martin
5. Leading domestic grape wine manufacturers
- 5.1 Changyu Pioneer Wine Company Limited Yantai China
  - 5.1.1 Company profile
  - 5.1.2 Operation analysis
  - 5.1.3 Development trends analysis
- 5.2 COFCO Huaxia Great Wall Wine Co., Ltd
  - 5.2.1 Company profile
  - 5.2.2 Operation analysis
  - 5.2.3 Development trends analysis
- 5.3 Sino-French Joint-Venture Dynasty Winery Ltd.
  - 5.3.1 Company profile
  - 5.3.2 Development trends analysis
- 5.4 Suntime Winery Co., Ltd
  - 5.4.1 Company profile
  - 5.4.2 Operation analysis
  - 5.4.3 Development trends analysis
- 5.5 Tonghua Grape Wine Co., Ltd.
  - 5.5.1 Company profile
  - 5.5.2 Operation analysis
  - 5.5.3 Development trends analysis
- 5.6 Wuliangye Group
  - 5.6.1 Company profile
  - 5.6.2 Operation analysis
  - 5.6.3 Successful factors
6. Analysis of marketing channels in China's grape wine industry
- 6.1 Analysis of main marketing channel modes
  - 6.1.1 Main channel modes
  - 6.1.2 Regional agents
  - 6.1.3 Brand purchase
  - 6.1.4 Franchise
- 6.2 Analysis of channel strategies of foreign brands
  - 6.2.1 Agents
  - 6.2.2 Channel localization
  - 6.2.3 Brand alliance
7. Consumer analysis
- 7.1 Analysis of consumption habits
  - 7.1.1 Consumption overview in China
  - 7.1.2 Purchase motives
  - 7.1.3 Consumption characteristics by different consumers
- 7.2 Analysis of major grape wine consumption regions
  - 7.2.1 Beijing
  - 7.2.2 Zhejiang
  - 7.2.3 Shanghai
  - 7.2.4 Shenzhen
  - 7.2.5 Wuhan
  - 7.2.6 Qingdao
  - 7.2.7 Chongqing
  - 7.2.8 Dalian
  - 7.2.9 Guangdong
  - 7.2.10 Others
8. Development trends analysis
- 8.1 Development trends of China's grape wine industry
  - 8.1.1 Grape wine industry hopefully maintains a good trend in 2006
  - 8.1.2 Asian grape wine market has huge potentials
  - 8.1.3 China's grape wine industry enters into a transforming and upgrading phase
- 8.2 Future development trends of China's grape wine market
  - 8.2.1 Development outline of grape wine-making technology, 2006-2016
  - 8.2.2 Seven trends of grape wine industry, 2006
  - 8.2.3 Scale forecast of grape wine market
- 8.3 Development trends of domestic grape wine manufacturers
  - 8.3.1 Industrial integration trends
  - 8.3.2 Development trends of industrial structure
  - 8.3.3 Brand development trends
9. Analysis of marketing strategies
- 9.1 Marketing strategies
  - 9.1.1 Market
  - 9.1.2 Product
  - 9.1.3 Brand
  - 9.1.4 Culture
  - 9.1.5 Others
- 9.2 Research of sales teams
  - 9.2.1 Establishment of sales teams
  - 9.2.2 Influences by strategy, scale, competition and environment
  - 9.2.3 Differences between domestic and foreign sales team
  - 9.2.4 Founding competitive sales organizations
10. Investment opportunities and suggestions
- 10.1 Reason of the success of Changyu and Great Wall
- 10.2 Product positioning strategies
- 10.3 Brand forging and marketing strategies
- 10.4 Suggestions on market development
- 10.5 Strategy suggestions for foreign brands in China's grape wine market

Cost composition of Chinese grape wine
Gross profit margin of China's listed grape wine companies
Differentiation on brand-naming indexes by Chinese consumers
Regional distribution of domestic grape wine manufacturers
Statistics of grape wine brands in the market
Top ten domestic grape wine manufacturers on sales revenue, Dec 2005
Top ten domestic grape wine manufacturers on sales revenue, Apr 2006
Economic indicators of cumulative sales revenue in China's grape wine industry, 2005
Economic indicators of increased cumulative sales revenue over 2004 in China's grape wine industry, 2005
Economic indicators of cumulative profits in China's grape wine industry, 2005
Major economic indicators by economic types in China's grape wine industry, 2005
Major economic indicators by economic types in China's grape wine industry, Jan 2006-Feb 2006
Total of China's grape wine output, Feb 2005-Dec 2005
China's grape wine output, 1995-2005
Xinjiang grape wine output, Feb 2005-Dec 2005
Xinjiang grape wine output, Feb 2006-Apr 2006
Yunnan grape wine output, Feb 2006-Apr 2006
Guangdong grape wine output, Feb 2005-Dec 2005
Henan grape wine output, Feb 2005-Dec 2005
Ningxia grape wine output, Feb 2005-Dec 2005
Shanghai grape wine output, Feb 2005-Dec 2005
Shanghai grape wine output, Feb 2006-Apr 2006
Liaoning grape wine output, Feb 2005-Dec 2005
Liaoning grape wine output, Feb 2006-Apr 2006
Tianjin grape wine output, Feb 2005-Dec 2005
Tianjin grape wine output, Feb 2006-Apr 2006
China's grape wine output, Feb 2005-Dec 2005
Sales ranking of domestic grape wine manufacturers, 2005
Profit composition of Changyu Pioneer Wine Company Limited Yantai China, 2005-2006
Operating capabilities of Changyu Pioneer Wine Company Limited Yantai China, 2005-2006
Profit composition of Suntime International Economic-Trading Co., Ltd., 2005-2006
Operating capabilities of Suntime International Economic-Trading Co., Ltd., 2005-2006
Profit composition of Tonghua Grape Wine Co., Ltd., 2005-2006
Operating capabilities of Tonghua Grape Wine Co., Ltd., 2005-2006
Profit composition of Wuliangye Group, 2005
Operating capabilities of Wuliangye Group, 2005
Reasons for choosing different brands by Chinese consumers
Descriptions on wine's characteristics by Chinese consumers
Most popular grape wine slogans among Chinese consumers