Origin Designated Wine in Italy - SWOT analysis

Origin Designated Wine in Italy - SWOT analysis

This report provides a SWOT analysis on the Origin Designated Wine Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

The sector can be segmented according to:

Type of product:

• DOC and DOCG wines. These are wines that have received quality assurance labels for meeting specific production standards. ""DOC"" stands for Denominazione di Origine Controllata (Protected Designation of Origin), while the more prestigious ""DOCG"" stands for Denominazione di Origine Controllata e Garantita (Protected and Guaranteed Designation of Origin).
• IGT wines. This designation, Identificazione Geografica Tipica (literally, ""Characteristic Geographical Identification"") is reserved for wines produced in a specific geographical area that, for any of a number of reasons, do not meet the requirements to be considered DOC or DOCG wines. Some semi-sparkling wines are included in this category.
• Sparkling wines, including classic and Charmat method
• Champagne

By retail channel:

• restaurants and bars
• wine shops and supermarkets

Geographical area:

• North-West
• North-East
• Centre
• South

This report will also examine the shares of exports to the following specific countries:

• United States
• Germany

Individual companies that are winemakers only (i.e., that do not bottle the wine they produce) will not be analysed in this report, although composite sector data refers to both the winemaking and the bottling business.

Methodology

Databank's methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group's proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

• List of Companies Analysed
• 1. Introduction to Methodology
• 2. Sector Description
  • 2.1. Scope
  • 2.2. Segments
• 3. Strategies Observed
  • 3.1. Strategic Map of Operators
  • 3.2. Winning Strategies
• 4. Opportunities and Threats
  • Connected Products and Services
  • Contact
  • Copyright
• List of Tables and Graphs:
  • Map of Strategic Groups, 2012
  • Origin-Designated Wine: Opportunities and Their Impact in The Short/Long Term, 2012
  • Origin-Designated Wine: Threats and Their Impact in The Short/Long Term, 2012