The Power 100

The Worlds Most Powerful Spirits and Wine Brands

Publication Date	July 2008
Publisher	Just Drinks
Product Type	Report
Pages	28
ISBN Number	not applicable
Product Code	AJD00011

Price

£177.00
approximately: $331 | €224

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Summary

This month's briefing is the 2008 edition of The Power 100, published by leading consultancy Intangible Business, which looks at the key issues affecting the wines and spirits industry and identifies the brands which have performed well - and those that have experienced difficulties over the past year

Content

Introduction
Methodology
Scoring
Hard measures
Soft measures
The panelists
Key issues
US/world economy
Consolidation vs. innovation
Brand depth
New world vs. old world
The biggest movers - going up
Johnnie Walker
Patrn
Hennessy
Jim Beam
Hardy's
The biggest movers - going down
Larios
100 Pipers
- Kahla
- Southern Comfort
- Gordon's Gin
- The top ten
- Smirnoff
- Johnnie Walker
- Bacardi
- Martini
- Hennessy
- Absolut
- Jack Daniel's
- Chivas Regal
- Baileys
- Ballantine's
- The top sectors
- The strongest brands
- The biggest brand owners
- Countries of origin
- The top
List of tables
- Table 1: The top ten brands
- Table 2: The most powerful sectors
- Table 3: The most powerful whisk(e)y brands
- Table 4: The most powerful vodka brands
- Table 5: The most powerful flavoured spirits brands
- Table 6: The most powerful rum brands
- Table 7: The most powerful still light wine brands
- Table 8: The most powerful brandy brands
- Table 9: Most powerful sparkling wine and Champagne brands
- Table 10: The most powerful light apritif brands
- Table 11: Most powerful Tequila brands
- Table 12: The most powerful gin brands
- Table 13: The strongest brands by brand score
- Table 14: The strongest brands by share of market
- Table 15: The most powerful drinks brands with fastest growth prospects
- Table 16: The most powerful drinks brands by awareness
- Table 17: The most powerful drinks brands by heritage
- Table 18: The most powerful drinks brands by premium price positioning
- Table 19: The most powerful drinks brands by market scope
- Table 20: The most powerful drinks brands by relevancy
- Table 21: The most powerful drinks brands by brand perception
- Table 22: The biggest brand owners
- Table 23: The most powerful countries of origin
- Table 24: Scotland
- Table 25: The US
- Table 26: France
- Table 27: Russia
- Table 28: Cuba
- Table 29: Italy
- Table 30: Mexico
- Table 31: England
- Table 32: The top 100 brands