US Wine Market Forecast to 2012

Publication Date	August 2009
Publisher	RNCOS
Product Type	Report
Pages	80
ISBN Number	not applicable
Product Code	RCS00466

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Summary

Wine market is currently witnessing steady growth in consumption in most of the countries of the world. Growing disposable incomes, rising affluence and sophistication, and the resultant consumer shift towards consumption of premium alcoholic beverages are driving growth in the wine industry worldwide. Moreover, developing countries like Russia, China, Australia and India, together with other countries, are expected to drive future growth in this market.

US wine market is one of the fastest growing markets of the world. It has expanded rapidly over the past few years on the back of increased consumption, medical benefits, government support and growing young population. The market will continue growing at a rapid pace in coming years also, says our new report US Wine Market Forecast to 2012.

As per the report, US is all set to become the largest wine consumer globally by 2012. The wine consumption in US is forecasted to grow at a CAGR of over 3% during 2009-2012 to reach 852 Million Gallons by 2012. Moreover, wine sales in the US will be worth US$ 44 Billion by 2012. The economic recession had little impact on the US wine industry as consumers saved funds to enjoy wines at home. As a result, US food store wine volume increased by nearly 1.6% in 2008.

Anticipating the current market trends and future prospects, we have done a comprehensive analysis of the US wine industry. The report covers various aspects of the country's wine industry. It gives detailed product wise analysis of the wine market by studying it in terms of wine produced, wine consumed, color mix and amount of wine imported and exported.

Our research also highlights the factors responsible for the growth of US wine market over the forecasted period. It says that the millennial segment is the future of the wine industry and their numbers are increasing as younger members are attaining the drinking age. Moreover, rise in the number of female wine drinkers in marginal segment is also fueling the growth of the US wine industry. This trend, coupled with government's initiatives, is playing a greater role in promoting reforms and competitiveness in the wine industry of the US.

Content

1. Analyst View
2. Global Wine Market - An Overview
3. US in Context of Global Wine Market
- 3.1 Production
- 3.2 Consumption
- 3.3 Import
- 3.4 Export
4. What Makes US Wine Market Attractive?
- 4.1 Medical Benefits
- 4.2 Drinking Frequency
- 4.3 Women Wine Consumers
- 4.4 Younger Generation
- 4.5 Government Support
5. US Wine Market - Performance
- 5.1 Production
- 5.2 Consumption
- 5.3 Products
  - 5.3.1 Table
  - 5.3.2 Dessert
  - 5.3.3 Champagne/Sparkling
- 5.4 Color Mix
  - 5.4.1 Red
  - 5.4.2 White
  - 5.4.3 Blush
- 5.5 Provinces
  - 5.5.1 California
  - 5.5.2 Washington
  - 5.5.3 Oregon
  - 5.5.4 New York
- 5.6 Trade
  - 5.6.1 Import
  - 5.6.2 Export
- 5.7 Distribution Networks
6. Consumer Behavior
- 6.1 Price Sensitivity
- 6.2 Key Premium Wine Consumers
- 6.3 Consumer Segment by Generation
- 6.4 Consumer Segment by Gender
7. Growth Prospects
- 7.1 Retail Food Stores
- 7.2 Drug Stores
- 7.3 Viticulture
- 7.4 Hotel and Restaurants
- 7.5 Beverage Containers
- 7.6 Celebrity-branded Wines
- 7.7 Online Marketing
8. Roadblocks and RNCOS Recommendations
- 8.1 Price War
- 8.2 Ineffective Advertising
- 8.3 Substitute Products
- 8.4 Proliferation of Brands
9. Key Players
- 9.1 Constellation Brands, Inc.
- 9.2 E&J Gallo Winery
- 9.3 W.J. Deutsch & Sons, Ltd.
List of Figures:
- Figure 2-1: Global - Wine Consumption (Billion Liter), 2004-2008
- Figure 2-2: Global - Wine Consumption by Country (%), 2008
- Figure 3-1: Global - Wine Production by Region (%), 2008
- Figure 3-2: Global - Wine Production by Country (%), 2008
- Figure 3-3: US - Share in Global Wine Consumption (2008)
- Figure 3-4: Global - Wine Imports by Country (%), 2007
- Figure 3-5: Global - Wine Exports by Country (%), 2008
- Figure 4-1: Relative Risk of Death with Frequency of Wine Consumption
- Figure 4-2: Reduction in Salmonella based Food Poisoning on Wine Consumption (Units/ml)
- Figure 4-3: US - Per Capita Wine Consumption (Gallons), 2004-2008
- Figure 4-4: US - Wine Consumption Frequency (%), 2006 & 2008
- Figure 4-5: US - Core and Marginal Wine Consumer by Gender (%), 2008
- Figure 4-6: US - Net Percent Gain/Loss in Wine Consumption by Generation (2008)
- Figure 5-1: US - Wine Production (Million Gallons), 2004-2008
- Figure 5-2: US - Number of Wineries (2005-2008)
- Figure 5-3: US - Total Wine Sales (Million Gallons), 2004-2008
- Figure 5-4: US - Total Wine Sales (Billion US$), 2004-2008
- Figure 5-5: US - Wine Sales by Price Segment (%), 2008 & 2009
- Figure 5-6: US - Forecast for Wine Sales (Million Gallons), 2009-2012
- Figure 5-7: US - Forecast for Wine Sales (Billion US$), 2009-2012
- Figure 5-8: US - Total Wine Sales by Product (%), 2008
- Figure 5-9: US - Table Wine Sales (Million Gallons), 2004-2008
- Figure 5-10: US - Forecast for Table Wine Sales (Million Gallons), 2009-2012
- Figure 5-11: US - Table Wine Consumption (Million Cases), 2005-2008
- Figure 5-12: US - Dessert Wine Sales (Million Gallons), 2004-2008
- Figure 5-13: US - Forecast for Dessert Wine Sales (Million Gallons), 2009-2012
- Figure 5-14: US - Champagne/Sparkling Wine Sales (Million Gallons), 2004-2008
- Figure 5-15: US - Forecast for Champagne/Sparkling Wine Sales (Million Gallons), 2009-2012
- Figure 5-16: US - Core Wine Consumption by Color Mix (%), 2008
- Figure 5-17: US - Marginal Wine Consumption by Color Mix (%), 2008
- Figure 5-18: US - Red Table Wine Sales (Million Gallons), 2007 & 2008
- Figure 5-19: US - White Table Wine Sales (Million Gallons), 2007 & 2008
- Figure 5-20: US - Blush Table Wine Sales (Million Gallons), 2007 & 2008
- Figure 5-21: California - Number of Wineries (2005-2008)
- Figure 5-22: California - Wine Production (Million Gallons), 2004-2008
- Figure 5-23: Washington - Number of Wineries (2005-2008)
- Figure 5-24: Washington - Total Grape Wine Production (Tons), 2005-2008
- Figure 5-25: Washington - Grape Wine Production by Color (%), 2008
- Figure 5-26: Oregon - Number of Wineries (2005-2008)
- Figure 5-27: Oregon - Grape Wine Production (Tons), 2006-2008
- Figure 5-28: Oregon - Total Wine Sales (Cases), 2005-2008
- Figure 5-29: New York - Number of Wineries (2005-2008)
- Figure 5-30: US - Total wine Imports (Billion US$), 2005-2008
- Figure 5-31: US - Imported and Domestic Wine Consumption by Generation (%), 2008
- Figure 5-32: US - Imported and Domestic Wine Consumption by Segment (%), 2008
- Figure 5-33: US - Wine Exports (Million US$), 2005-2008
- Figure 5-34: US - Wine Exports (Million Gallons), 2005-2008
- Figure 5-35: US - Share of Export in Wine Production (2005-2008)
- Figure 5-36: US - Wine Exports by Country (%), 2008
- Figure 5-37: US - Wine Exports by Product (Million Hectoliter), 2006-2008
- Figure 5-38: US - Wine Distribution Networks (%), 2006
- Figure 6-1: US - Wine Purchasing Frequency of Core Drinkers by Price Point (2007)
- Figure 6-2: US - Wine Purchasing Frequency of Marginal Drinkers by Price Point (2007)
- Figure 6-3: US - Wine Industry Revenue by Price Category (%) 1995 & 2006
- Figure 6-4: US - Key Premium Wine Consumers by Segment (%)
- Figure 6-5: US - Adult Wine Consumer Segment (%), 2008
- Figure 6-6: US - Core Wine Consumers by Generation (%), 2007
- Figure 6-7: US - Marginal Wine Consumers by Generation (%), 2007
- Figure 6-8: US - Number of Glasses per Occasion by Generation (2008)
- Figure 6-9: US - Male and Female Wine Drinkers by Generation (%), 2008
- Figure 7-1: US - Online Wine Purchases by Segment (%), 2005 & 2008
List of Tables:
- Table 5-1: US - Top Ten Wine Consuming States (9 Liter Cases), 2007
- Table 5-2: US - Top Ten States by Number of Wineries (2008)
- Table 5-3: California - Wine Industry Statistics (2008)
- Table 5-4: Washington - Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
- Table 5-5: Oregon - Grape Wine Production by Variety and Wine Type (Tons), 2007 & 2008
- Table 5-6: Oregon - Wine Sales by Variety and Wine Type (Cases), 2007 & 2008
- Table 5-7: US - Wine Imports by Country ('000 US$), 2008
- Table 6-1: US - Wine Consumption (Million Cases) by Retail Price (1995 & 2000-2006)