US Wine Market Forecast to 2012

Publication Date	August 2008
Publisher	RNCOS
Product Type	Report
Pages	70
ISBN Number	not applicable
Product Code	RCS00466

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Summary

The US is one of the largest and fastest growing wine markets of the world. It has expanded rapidly over the past decade. Further, on the back of rising interest of young population, increasing share of core drinkers, and surging wine consumption among women, the market will continue to grow at a fast pace in coming years too, saysUS Wine Market Forecast to 2012. This research analyzes the market development and offers unique insight into the US wine market. The forecasts and estimations given in this report are not based on a complex economic model but are intended as a rough guide to the direction in which the market is likely to move.

Key Research Findings of the Report

The US wine market, in terms of consumption, is forecasted to grow at a CAGR of about 7.7%, and 4% in value and volume terms during 2008-2012.
Table/Still wine is the largest consumed wine in the US.
Increasing wine drinking frequency among women and young population will drive the US market in future.
The US is expected to become market leader in wine consumption by 2012 end, surpassing Italy and France, the current market leaders.
As on 2007 end, image seekers and savvy shoppers accounted for over one-third of premium wine consumption in the US.
As on 2007 end, California is America's top wine producer, making 90% of all the US wine.

Key Issues & Facts Analyzed in the Report

Which are the fastest growing products in the US wine market?
What are the key factors fueling growth into the market?
What is the consumer behavior?
What are the various opportunity areas?
What are the key challenges for the market?
How the market is likely to move in future?

Key Players Discussed in the Report

This section provides business profile of key players in the US wine market. The key players discussed in the report are Constellation Brands, E&J Gallo Winery and W.J. Deutsch & Sons, Ltd.

Research Methodology Used

Information Sources

Information has been sourced from books, newspapers, trade journals, white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

Content

1. Analyst View
2. Global Wine Market - An Overview
3. US in Context of Global Wine Market
- 3.1 Production
- 3.2 Consumption
- 3.3 Import
- 3.4 Export
4. What Makes US Wine Market Attractive?
- 4.1 Medical Benefits
- 4.2 Drinking Frequency
- 4.3 Women Wine Consumers
- 4.4 Younger Generation
- 4.5 Government Support
5. US Wine Market - Performance
- 5.1 Production
- 5.2 Consumption
- 5.3 Products
  - 5.3.1 Table
  - 5.3.2 Dessert
  - 5.3.3 Champagne/Sparkling
- 5.4 Color Mix
  - 5.4.1 Red
  - 5.4.2 White
  - 5.4.3 Blush
- 5.5 Provinces
  - 5.5.1 California
  - 5.5.2 Washington
  - 5.5.3 Oregon
  - 5.5.4 New York
- 5.6 Trade
  - 5.6.1 Import
  - 5.6.2 Export
- 5.7 Distribution Networks
6. Consumer Behavior
- 6.1 Price Sensitivity
- 6.2 Key Premium Wine Consumers
- 6.3 Consumer Segment by Generation
- 6.4 Consumer Segment by Gender
7. Growth Prospects
- 7.1 Retail Food Stores
- 7.2 Drug Stores
- 7.3 Viticulture
- 7.4 Hotel & Restaurants
- 7.5 Beverage Containers
- 7.6 Celebrity-branded Wines
- 7.7 Online Marketing
8. Roadblocks & RNCOS Recommendations
- 8.1 Price War
- 8.2 Ineffective Advertising
- 8.3 Substitute Products
- 8.4 Proliferation of Brands
9. Key Players
- 9.1 Constellation Brands, Inc.
- 9.2 E&J Gallo Winery
- 9.3 W.J. Deutsch & Sons, Ltd.
List of Figures:
- Figure 2-1: Global - Wine Consumption (in Billion US$), 2002-2007E
- Figure 2-2: Global - Wine Consumption (in Billion Liter), 2002-2007E
- Figure 2-3: Global - Wine Consumption* by Region (%), 2006
- Figure 3-1: Global - Wine Production* by Region (%), 2007
- Figure 3-2: Global - Wine Production* by Country (%), 2007
- Figure 3-3: US - Share in Global Wine Consumption* (%), 2006
- Figure 3-4: Global - Wine Imports* by Country (%), 2007
- Figure 3-5: Global - Wine Exports* by Country (%), 2007
- Figure 4-1: Relative Risk of Death with Frequency of Wine Consumption
- Figure 4-2: Reduction in Salmonella based Food Poisoning on Wine Consumption (Units/ml)
- Figure 4-3: US - Per Capita Wine Consumption (in Gallon), 2002-2006
- Figure 4-4: US - Wine Consumption* Frequency (%), 2000 & 2007
- Figure 4-5: US - Core & Marginal Wine Consumption by Gender (%), 2007
- Figure 4-6: US - Wine Consumption by Generation (%), 2007
- Figure 5-1: US - Wine Production (in Million Gallon), 2002-2006E
- Figure 5-2: US - Wine Sales (in Million Gallon), 2002-2007
- Figure 5-3: US - Wine Sales (in Billion US$), 2002-2007
- Figure 5-4: US - Forecast for Wine Sales (in Million Gallon), 2008-2012
- Figure 5-5: US - Forecast for Wine Sales (in Billion US$), 2008-2012
- Figure 5-6: US - Wine Sales* by Product (%), 2007
- Figure 5-7: US - Table Wine Sales (in Million Gallon), 2002-2007
- Figure 5-8: US - Forecast for Table Wine Sales (in Million Gallon), 2008-2010
- Figure 5-9: US - Table Wine Import by Top 5 Markets (in '000 Cases), 2006
- Figure 5-10: US - Dessert Wine Sales (in Million Gallon), 2002-2007
- Figure 5-11: US - Champagne/Sparkling Wine Sales (in Million Gallon), 2002-2007
- Figure 5-12: US - Core Wine Consumption by Color Mix (%), 2007
- Figure 5-13: US - Marginal Wine Consumption by Color Mix (%), 2007
- Figure 5-14: US - Red Wine Sales* (in Million Gallon), 1995, 2006 & 2007
- Figure 5-15: US - White Wine Sales* (in Million Gallon), 1995, 2006 & 2007
- Figure 5-16: US - Blush Wine Sales* (in Million Gallon), 1995, 2006 & 2007
- Figure 5-17: California - Wine Production (in Million Gallon), 2002-2006E
- Figure 5-18: Washington - Winery Revenue (in Million US$), 1999 & 2006
- Figure 5-19: Washington - Wine Production (in Million Gallon), 2004-2006
- Figure 5-20: Oregon - Wine Grape Production (in Tons), 1976-2006
- Figure 5-21: New York - Number of Wineries (1975, 1995 & 2005-2007)
- Figure 5-22: US - Share of Imported Wine in Domestic Consumption (%), 2007
- Figure 5-23: US - Imported & Domestic Wine Consumption* by Generation (%), 2007
- Figure 5-24: US - Imported & Domestic Wine Consumption* by Segment (%), 2007
- Figure 5-25: US - Wine Imports* by Country (%), 2007
- Figure 5-26: US - Wine Exports (in Million US$), 2005-2007
- Figure 5-27: US - Share of Export in Wine Production (%), 2000-2006
- Figure 5-28: US - Wine Exports* by Country (%), 2007
- Figure 5-29: US - Wine Exports by Product (%), 2007
- Figure 5-30: US - Wine Distribution Networks (%), 2006
- Figure 6-1: US - Wine Purchasing Frequency of Core Drinkers by Price Point, 2007
- Figure 6-2: US - Wine Purchasing Frequency of Marginal Drinkers by Price Point, 2007
- Figure 6-3: US - Wine Industry Revenue by Price Category (%) 1995 & 2006
- Figure 6-4: US - Key Premium Wine Consumers by Segment (%)
- Figure 6-5: US - Core Wine Consumers by Generation (%), 2007
- Figure 6-6: US - Marginal Wine Consumers by Generation (%), 2007
- Figure 6-7: US - Male & Female Wine Drinkers by Generation (%), 2007
- Figure 7-1: US - Online Wine Sales from Winery Sites (%), 2003, 2005 & 2007
- Figure 9-1: Constellation Brands, Inc. - Net Sales by Product (%), 2007
List of Tables:
- Table 5-1: US - Wine Production in Top 10 States (in Gallon), 2006-07*
- Table 5-2: US - Number of Wineries by State (1975, 1995 & 2005-2007)
- Table 5-3: California - Wine Industry Statistics, 2007
- Table 5-4: Oregon - Still & Sparkling Wine Sales by Variety (in Cases), 2006 & 2007