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Wine: Global Industry Guide

Publication Date February 2008
Publisher Datamonitor
Product Type Report
Pages 277
ISBN Number not applicable
Product Code DAT00148
Price

£790.00
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Summary

Datamonitor's Wine: Global Industry Guide is an essential resource for top-level data and analysis covering the wine industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

  • Contains an executive summary and data on value, volume and segmentation
  • Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
  • Includes a five-year forecast of the industry

Highlights

The global wine market grew by 3.4% in 2006 to reach a value of $227.7 billion.

In 2011, the global wine market is forecast to have a value of $273.1 billion, an increase of 19.9% since 2006.

The global wine market grew by 1.8% in 2006 to reach a volume of 19.4 billion liters.

In 2011, the global wine market is forecast to have a volume of 21.3 billion liters, an increase of 9.8% since 2006.

Still wine accounts for 73.5% of the global wine market's value.

Europe accounts for 79.5% of the global wine markets value.

Peter Mertes GMBH generates 4.7% of the global wine market's volume.

Supermarkets/hypermarkets form the most important distribution channel, with 36.8% of the market's volume distributed via this channel.

Why you should buy this report

  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research

Market Definition

The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

  • CHAPTER 1 Introduction
    • 1.1 What is this report about?
    • 1.2 Who is the target reader?
    • 1.3 How to use this report
    • 1.4 Definitions
  • CHAPTER 2 Global Wine
    • 2.1 Market Overview
    • 2.2 Market Value
    • 2.3 Market Volume
    • 2.4 Market Segmentation I
    • 2.5 Market Segmentation II
    • 2.6 Market Share
    • 2.7 Five Forces Analysis
    • 2.8 Distribution
    • 2.9 Market Forecasts
  • CHAPTER 3 Wine in Asia-Pacific
    • 3.1 Market Overview
    • 3.2 Market Value
    • 3.3 Market Volume
    • 3.4 Market Segmentation I
    • 3.5 Market Segmentation II
    • 3.6 Market Share
    • 3.7 Five Forces Analysis
    • 3.8 Distribution
    • 3.9 Market Forecasts
  • CHAPTER 4 Wine in Belgium
    • 4.1 Market Overview
    • 4.2 Market Value
    • 4.3 Market Volume
    • 4.4 Market Segmentation I
    • 4.5 Market Segmentation II
    • 4.6 Market Share
    • 4.7 Five Forces Analysis
    • 4.8 Market Forecasts
    • 4.9 Macroeconomic Indicators
  • CHAPTER 5 Wine in Canada
    • 5.1 Market Overview
    • 5.2 Market Value
    • 5.3 Market Volume
    • 5.4 Market Segmentation I
    • 5.5 Market Segmentation II
    • 5.6 Market Share
    • 5.7 Five Forces Analysis
    • 5.8 Distribution
    • 5.9 Market Forecasts
    • 5.10 Macroeconomic Indicators
  • CHAPTER 6 Wine in China
    • 6.1 Market Overview
    • 6.2 Market Value
    • 6.3 Market Volume
    • 6.4 Market Segmentation I
    • 6.5 Market Segmentation II
    • 6.6 Market Share
    • 6.7 Five Forces Analysis
    • 6.8 Distribution
    • 6.9 Market Forecasts
    • 6.10 Macroeconomic Indicators
  • CHAPTER 7 Wine in Europe
    • 7.1 Market Overview
    • 7.2 Market Value
    • 7.3 Market Volume
    • 7.4 Market Segmentation I
    • 7.5 Market Segmentation II
    • 7.6 Market Share
    • 7.7 Five Forces Analysis
    • 7.8 Distribution
    • 7.9 Market Forecasts
    • 7.10 Macroeconomic Indicators
  • CHAPTER 8 Wine in France
    • 8.1 Market Overview
    • 8.2 Market Value
    • 8.3 Market Volume
    • 8.4 Market Segmentation I
    • 8.5 Market Segmentation II
    • 8.6 Market Share
    • 8.7 Five Forces Analysis
    • 8.8 Distribution
    • 8.9 Market Forecasts
    • 8.10 Macroeconomic Indicators
  • CHAPTER 9 Wine in Germany
    • 9.1 Market Overview
    • 9.2 Market Value
    • 9.3 Market Volume
    • 9.4 Market Segmentation I
    • 9.5 Market Segmentation II
    • 9.6 Market Share
    • 9.7 Five Forces Analysis
    • 9.8 Distribution
    • 9.9 Market Forecasts
    • 9.10 Macroeconomic Indicators
  • CHAPTER 10 Wine in Italy
    • 10.1 Market Overview
    • 10.2 Market Value
    • 10.3 Market Volume
    • 10.4 Market Segmentation I
    • 10.5 Market Segmentation II
    • 10.6 Market Share
    • 10.7 Five Forces Analysis
    • 10.8 Distribution
    • 10.9 Market Forecasts
    • 10.10 Macroeconomic Indicators
  • CHAPTER 11 Wine in Japan
    • 11.1 Market Overview
    • 11.2 Market Value
    • 11.3 Market Volume
    • 11.4 Market Segmentation I
    • 11.5 Market Segmentation II
    • 11.6 Market Share
    • 11.7 Five Forces Analysis
    • 11.8 Distribution
    • 11.9 Market Forecasts
    • 11.10 Macroeconomic Indicators
  • CHAPTER 12 Wine in Spain
    • 12.1 Market Overview
    • 12.2 Market Value
    • 12.3 Market Volume
    • 12.4 Market Segmentation I
    • 12.5 Market Segmentation II
    • 12.6 Market Share
    • 12.7 Five Forces Analysis
    • 12.8 Distribution
    • 12.9 Market Forecasts
    • 12.10 Macroeconomic Indicators
  • CHAPTER 13 Wine in the Netherlands
    • 13.1 Market Overview
    • 13.2 Market Value
    • 13.3 Market Volume
    • 13.4 Market Segmentation I
    • 13.5 Market Segmentation II
    • 13.6 Market Share
    • 13.7 Five Forces Analysis
    • 13.8 Distribution
    • 13.9 Market Forecasts
    • 13.10 Macroeconomic Indicators
  • CHAPTER 14 Wine in the United Kingdom
    • 14.1 Market Overview
    • 14.2 Market Value
    • 14.3 Market Volume
    • 14.4 Market Segmentation I
    • 14.5 Market Segmentation II
    • 14.6 Market Share
    • 14.7 Five Forces Analysis
    • 14.8 Distribution
    • 14.9 Market Forecasts
    • 14.10 Macroeconomic Indicators
  • CHAPTER 15 Wine in the United States
    • 15.1 Market Overview
    • 15.2 Market Value
    • 15.3 Market Volume
    • 15.4 Market Segmentation I
    • 15.5 Market Segmentation II
    • 15.6 Market Share
    • 15.7 Five Forces Analysis
    • 15.8 Distribution
    • 15.9 Market Forecasts
    • 15.10 Macroeconomic Indicators
  • CHAPTER 16 COMPANY PROFILES
    • 16.1 Leading Companies
  • CHAPTER 17 Appendix
    • 17.1 Data Research Methodology
    • 17.2 Report writing team
  • List of Tables
    • Table 1: Global Wine Market Value: $ billion, 2002-2006
    • Table 2: Global Wine Market Volume: Liters billion, 2002-2006
    • Table 3: Global Wine Market Segmentation I: % Share, by Value, 2006
    • Table 4: Global Wine Market Segmentation II: % Share, by Value, 2006
    • Table 5: Global Wine Market Share: % Share, by Volume, 2006
    • Table 6: Global Wine Distribution: % Share, by Volume, 2006
    • Table 7: Global Wine Market Value Forecast: $ billion, 2006-2011
    • Table 8: Global Wine Market Volume Forecast: Liters billion, 2006-2011
    • Table 9: Asia-Pacific Wine Market Value: $ billion, 2002-2006
    • Table 10: Asia-Pacific Wine Market Volume: Liters million, 2002-2006
    • Table 11: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2006
    • Table 12: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2006
    • Table 13: Asia-Pacific Wine Market Share: % Share, by Volume, 2006
    • Table 14: Asia-Pacific Wine Distribution: % Share, by Volume, 2006
    • Table 15: Asia-Pacific Wine Market Value Forecast: $ billion, 2006-2011
    • Table 16: Asia-Pacific Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 17: Belgium Wine Market Value: $ million, 2002-2006
    • Table 18: Belgium Wine Market Volume: Liters million, 2002-2006
    • Table 19: Belgium Wine Market Segmentation I: % Share, by Value, 2006
    • Table 20: Belgium Wine Market Segmentation II: % Share, by Value, 2006
    • Table 21: Belgium Wine Market Share: % Share, by Volume, 2006
    • Table 22: Belgium Wine Market Value Forecast: $ million, 2006-2011
    • Table 23: Belgium Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 24: Belgium Size of Population (million) , 2002-2006
    • Table 25: Belgium GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 26: Belgium Inflation, 2002-2006
    • Table 27: Belgium Exchange Rate, 2002
    • Table 28: Canada Wine Market Value: $ billion, 2002-2006
    • Table 29: Canada Wine Market Volume: Liters million, 2002-2006
    • Table 30: Canada Wine Market Segmentation I: % Share, by Value, 2006
    • Table 31: Canada Wine Market Segmentation II: % Share, by Value, 2006
    • Table 32: Canada Wine Market Share: % Share, by Volume, 2006
    • Table 33: Canada Wine Distribution: % Share, by Volume, 2006
    • Table 34: Canada Wine Market Value Forecast: $ billion, 2006-2011
    • Table 35: Canada Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 36: Canada Size of Population (million) , 2002-2006
    • Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 38: Canada Inflation, 2002-2006
    • Table 39: Canada Exchange Rate, 2002
    • Table 40: China Wine Market Value: $ billion, 2002-2006
    • Table 41: China Wine Market Volume: Liters million, 2002-2006
    • Table 42: China Wine Market Segmentation I: % Share, by Value, 2006
    • Table 43: China Wine Market Segmentation II: % Share, by Value, 2006
    • Table 44: China Wine Market Share: % Share, by Volume, 2006
    • Table 45: China Wine Distribution: % Share, by Volume, 2006
    • Table 46: China Wine Market Value Forecast: $ billion, 2006-2011
    • Table 47: China Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 48: China Size of Population (million) , 2002-2006
    • Table 49: China GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 50: China Inflation, 2002-2006
    • Table 51: China Exchange Rate, 2002
    • Table 52: Europe Wine Market Value: $ billion, 2002-2006
    • Table 53: Europe Wine Market Volume: Liters billion, 2002-2006
    • Table 54: Europe Wine Market Segmentation I: % Share, by Value, 2006
    • Table 55: Europe Wine Market Segmentation II: % Share, by Value, 2006
    • Table 56: Europe Wine Market Share: % Share, by Volume, 2006
    • Table 57: Europe Wine Distribution: % Share, by Volume, 2006
    • Table 58: Europe Wine Market Value Forecast: $ billion, 2006-2011
    • Table 59: Europe Wine Market Volume Forecast: Liters billion, 2006-2011
    • Table 60: Europe Exchange Rate, 2002
    • Table 61: France Wine Market Value: $ billion, 2002-2006
    • Table 62: France Wine Market Volume: Liters million, 2002-2006
    • Table 63: France Wine Market Segmentation I: % Share, by Value, 2006
    • Table 64: France Wine Market Segmentation II: % Share, by Value, 2006
    • Table 65: France Wine Market Share: % Share, by Volume, 2006
    • Table 66: France Wine Distribution: % Share, by Volume, 2006
    • Table 67: France Wine Market Value Forecast: $ billion, 2006-2011
    • Table 68: France Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 69: France Size of Population (million) , 2002-2006
    • Table 70: France GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 71: France Inflation, 2002-2006
    • Table 72: France Exchange Rate, 2002
    • Table 73: Germany Wine Market Value: $ billion, 2002-2006
    • Table 74: Germany Wine Market Volume: Liters million, 2002-2006
    • Table 75: Germany Wine Market Segmentation I: % Share, by Value, 2006
    • Table 76: Germany Wine Market Segmentation II: % Share, by Value, 2006
    • Table 77: Germany Wine Market Share: % Share, by Volume, 2006
    • Table 78: Germany Wine Distribution: % Share, by Volume, 2006
    • Table 79: Germany Wine Market Value Forecast: $ billion, 2006-2011
    • Table 80: Germany Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 81: Germany Size of Population (million) , 2002-2006
    • Table 82: Germany GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 83: Germany Inflation, 2002-2006
    • Table 84: Germany Exchange Rate, 2002
    • Table 85: Italy Wine Market Value: $ billion, 2002-2006
    • Table 86: Italy Wine Market Volume: Liters billion, 2002-2006
    • Table 87: Italy Wine Market Segmentation I: % Share, by Value, 2006
    • Table 88: Italy Wine Market Segmentation II: % Share, by Value, 2006
    • Table 89: Italy Wine Market Share: % Share, by Volume, 2006
    • Table 90: Italy Wine Distribution: % Share, by Volume, 2006
    • Table 91: Italy Wine Market Value Forecast: $ billion, 2006-2011
    • Table 92: Italy Wine Market Volume Forecast: Liters billion, 2006-2011
    • Table 93: Italy Size of Population (million) , 2002-2006
    • Table 94: Italy GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 95: Italy Inflation, 2002-2006
    • Table 96: Italy Exchange Rate, 2002
    • Table 97: Japan Wine Market Value: $ billion, 2002-2006
    • Table 98: Japan Wine Market Volume: Liters million, 2002-2006
    • Table 99: Japan Wine Market Segmentation I: % Share, by Value, 2006
    • Table 100: Japan Wine Market Segmentation II: % Share, by Value, 2006
    • Table 101: Japan Wine Market Share: % Share, by Volume, 2006
    • Table 102: Japan Wine Distribution: % Share, by Volume, 2006
    • Table 103: Japan Wine Market Value Forecast: $ billion, 2006-2011
    • Table 104: Japan Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 105: Japan Size of Population (million) , 2002-2006
    • Table 106: Japan GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 107: Japan Exchange Rate, 2002
    • Table 108: Spain Wine Market Value: $ billion, 2002-2006
    • Table 109: Spain Wine Market Volume: Liters million, 2002-2006
    • Table 110: Spain Wine Market Segmentation I: % Share, by Value, 2006
    • Table 111: Spain Wine Market Segmentation II: % Share, by Value, 2006
    • Table 112: Spain Wine Market Share: % Share, by Volume, 2006
    • Table 113: Spain Wine Distribution: % Share, by Volume, 2006
    • Table 114: Spain Wine Market Value Forecast: $ billion, 2006-2011
    • Table 115: Spain Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 116: Spain Size of Population (million) , 2002-2006
    • Table 117: Spain GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 118: Spain Inflation, 2002-2006
    • Table 119: Spain Exchange Rate, 2002
    • Table 120: Netherlands Wine Market Value: $ million, 2002-2006
    • Table 121: Netherlands Wine Market Volume: Liters million, 2002-2006
    • Table 122: Netherlands Wine Market Segmentation I: % Share, by Value, 2006
    • Table 123: Netherlands Wine Market Segmentation II: % Share, by Value, 2006
    • Table 124: Netherlands Wine Market Share: % Share, by Volume, 2006
    • Table 125: Netherlands Wine Distribution: % Share, by Volume, 2006
    • Table 126: Netherlands Wine Market Value Forecast: $ million, 2006-2011
    • Table 127: Netherlands Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 128: Netherlands Size of Population (million) , 2002-2006
    • Table 129: Netherlands GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 130: Netherlands Inflation, 2002-2006
    • Table 131: Netherlands Exchange Rate, 2002
    • Table 132: United Kingdom Wine Market Value: $ billion, 2002-2006
    • Table 133: United Kingdom Wine Market Volume: Liters million, 2002-2006
    • Table 134: United Kingdom Wine Market Segmentation I: % Share, by Value, 2006
    • Table 135: United Kingdom Wine Market Segmentation II: % Share, by Value, 2006
    • Table 136: United Kingdom Wine Market Share: % Share, by Volume, 2006
    • Table 137: United Kingdom Wine Distribution: % Share, by Volume, 2006
    • Table 138: United Kingdom Wine Market Value Forecast: $ billion, 2006-2011
    • Table 139: United Kingdom Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 140: United Kingdom Size of Population (million) , 2002-2006
    • Table 141: United Kingdom GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 142: United Kingdom Inflation, 2002-2006
    • Table 143: United Kingdom Exchange Rate, 2002
    • Table 144: United States Wine Market Value: $ billion, 2002-2006
    • Table 145: United States Wine Market Volume: Liters million, 2002-2006
    • Table 146: United States Wine Market Segmentation I: % Share, by Value, 2006
    • Table 147: United States Wine Market Segmentation II: % Share, by Value, 2006
    • Table 148: United States Wine Market Share: % Share, by Volume, 2006
    • Table 149: United States Wine Distribution: % Share, by Volume, 2006
    • Table 150: United States Wine Market Value Forecast: $ billion, 2006-2011
    • Table 151: United States Wine Market Volume Forecast: Liters million, 2006-2011
    • Table 152: United States Size of Population (million) , 2002-2006
    • Table 153: United States GDP (Constant 2000 Prices, $ billion), 2002-2006
    • Table 154: United States Inflation, 2002-2006
    • Table 155: Key Facts: Patriarche Pre et Fils
    • Table 156: Key Facts: Peter Mertes GMBH
    • Table 157: Key Facts: Zimmermann Graeff & Mller
  • List of Figures
    • Figure 1: Global Wine Market Value: $ billion, 2002-2006
    • Figure 2: Global Wine Market Volume: Liters billion, 2002-2006
    • Figure 3: Global Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 4: Global Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 5: Global Wine Market Share: % Share, by Volume, 2006
    • Figure 6: Forces Driving Competition in the Global Wine Market in 2006
    • Figure 7: Drivers of Buyer Power in the Global Wine Market in 2006
    • Figure 8: Drivers of Supplier Power in the Global Wine Market in 2006
    • Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Wine Market in 2006
    • Figure 10: Factors Influencing the Threat of Substitutes in the Global Wine Market in 2006
    • Figure 11: Drivers of Degree of Rivalry in the Global Wine Market in 2006
    • Figure 12: Global Wine Distribution: % Share, by Volume, 2006
    • Figure 13: Global Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 14: Global Wine Market Volume Forecast: Liters billion, 2006-2011
    • Figure 15: Asia-Pacific Wine Market Value: $ billion, 2002-2006
    • Figure 16: Asia-Pacific Wine Market Volume: Liters million, 2002-2006
    • Figure 17: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 18: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 19: Asia-Pacific Wine Market Share: % Share, by Volume, 2006
    • Figure 20: Forces Driving Competition in the Wine Market in Asia-Pacific, 2006
    • Figure 21: Drivers of Buyer Power in the Wine Market in Asia-Pacific, 2006
    • Figure 22: Drivers of Supplier Power in the Wine Market in Asia-Pacific, 2006
    • Figure 23: Factors Influencing the Likelihood of New Entrants in the Wine Market in Asia-Pacific, 2006
    • Figure 24: Factors Influencing the Threat of Substitutes in the Wine Market in Asia-Pacific, 2006
    • Figure 25: Drivers of Degree of Rivalry in the Wine Market in Asia-Pacific, 2006
    • Figure 26: Asia-Pacific Wine Distribution: % Share, by Volume, 2006
    • Figure 27: Asia-Pacific Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 28: Asia-Pacific Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 29: Belgium Wine Market Value: $ million, 2002-2006
    • Figure 30: Belgium Wine Market Volume: Liters million, 2002-2006
    • Figure 31: Belgium Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 32: Belgium Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 33: Belgium Wine Market Share: % Share, by Volume, 2006
    • Figure 34: Forces Driving Competition in the Wine Market in Belgium, 2006
    • Figure 35: Drivers of Buyer Power in the Wine Market in Belgium, 2006
    • Figure 36: Drivers of Supplier Power in the Wine Market in Belgium, 2006
    • Figure 37: Factors Influencing the Likelihood of New Entrants in the Wine Market in Belgium, 2006
    • Figure 38: Factors Influencing the Threat of Substitutes in the Wine Market in Belgium, 2006
    • Figure 39: Drivers of Degree of Rivalry in the Wine Market in Belgium, 2006
    • Figure 40: Belgium Wine Market Value Forecast: $ million, 2006-2011
    • Figure 41: Belgium Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 42: Canada Wine Market Value: $ billion, 2002-2006
    • Figure 43: Canada Wine Market Volume: Liters million, 2002-2006
    • Figure 44: Canada Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 45: Canada Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 46: Canada Wine Market Share: % Share, by Volume, 2006
    • Figure 47: Forces Driving Competition in the Wine Market in Canada, 2006
    • Figure 48: Drivers of Buyer Power in the Wine Market in Canada, 2006
    • Figure 49: Drivers of Supplier Power in the Wine Market in Canada, 2006
    • Figure 50: Factors Influencing the Likelihood of New Entrants in the Wine Market in Canada, 2006
    • Figure 51: Factors Influencing the Threat of Substitutes in the Wine Market in Canada, 2006
    • Figure 52: Drivers of Degree of Rivalry in the Wine Market in Canada, 2006
    • Figure 53: Canada Wine Distribution: % Share, by Volume, 2006
    • Figure 54: Canada Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 55: Canada Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 56: China Wine Market Value: $ billion, 2002-2006
    • Figure 57: China Wine Market Volume: Liters million, 2002-2006
    • Figure 58: China Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 59: China Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 60: China Wine Market Share: % Share, by Volume, 2006
    • Figure 61: Forces Driving Competition in the Wine Market in China, 2006
    • Figure 62: Drivers of Buyer Power in the Wine Market in China, 2006
    • Figure 63: Drivers of Supplier Power in the Wine Market in China, 2006
    • Figure 64: Factors Influencing the Likelihood of New Entrants in the Wine Market in China, 2006
    • Figure 65: Factors Influencing the Threat of Substitutes in the Wine Market in China, 2006
    • Figure 66: Drivers of Degree of Rivalry in the Wine Market in China, 2006
    • Figure 67: China Wine Distribution: % Share, by Volume, 2006
    • Figure 68: China Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 69: China Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 70: Europe Wine Market Value: $ billion, 2002-2006
    • Figure 71: Europe Wine Market Volume: Liters billion, 2002-2006
    • Figure 72: Europe Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 73: Europe Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 74: Europe Wine Market Share: % Share, by Volume, 2006
    • Figure 75: Forces Driving Competition in the Wine Market in Europe, 2006
    • Figure 76: Drivers of Buyer Power in the Wine Market in Europe, 2006
    • Figure 77: Drivers of Supplier Power in the Wine Market in Europe, 2006
    • Figure 78: Factors Influencing the Likelihood of New Entrants in the Wine Market in Europe, 2006
    • Figure 79: Factors Influencing the Threat of Substitutes in the Wine Market in Europe, 2006
    • Figure 80: Drivers of Degree of Rivalry in the Wine Market in Europe, 2006
    • Figure 81: Europe Wine Distribution: % Share, by Volume, 2006
    • Figure 82: Europe Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 83: Europe Wine Market Volume Forecast: Liters billion, 2006-2011
    • Figure 84: France Wine Market Value: $ billion, 2002-2006
    • Figure 85: France Wine Market Volume: Liters million, 2002-2006
    • Figure 86: France Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 87: France Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 88: France Wine Market Share: % Share, by Volume, 2006
    • Figure 89: Forces Driving Competition in the Wine Market in France, 2006
    • Figure 90: Drivers of Buyer Power in the Wine Market in France, 2006
    • Figure 91: Drivers of Supplier Power in the Wine Market in France, 2006
    • Figure 92: Factors Influencing the Likelihood of New Entrants in the Wine Market in France, 2006
    • Figure 93: Factors Influencing the Threat of Substitutes in the Wine Market in France, 2006
    • Figure 94: Drivers of Degree of Rivalry in the Wine Market in France, 2006
    • Figure 95: France Wine Distribution: % Share, by Volume, 2006
    • Figure 96: France Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 97: France Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 98: Germany Wine Market Value: $ billion, 2002-2006
    • Figure 99: Germany Wine Market Volume: Liters million, 2002-2006
    • Figure 100: Germany Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 101: Germany Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 102: Germany Wine Market Share: % Share, by Volume, 2006
    • Figure 103: Forces Driving Competition in the Wine Market in Germany, 2006
    • Figure 104: Drivers of Buyer Power in the Wine Market in Germany, 2006
    • Figure 105: Drivers of Supplier Power in the Wine Market in Germany, 2006
    • Figure 106: Factors Influencing the Likelihood of New Entrants in the Wine Market in Germany, 2006
    • Figure 107: Factors Influencing the Threat of Substitutes in the Wine Market in Germany, 2006
    • Figure 108: Drivers of Degree of Rivalry in the Wine Market in Germany, 2006
    • Figure 109: Germany Wine Distribution: % Share, by Volume, 2006
    • Figure 110: Germany Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 111: Germany Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 112: Italy Wine Market Value: $ billion, 2002-2006
    • Figure 113: Italy Wine Market Volume: Liters billion, 2002-2006
    • Figure 114: Italy Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 115: Italy Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 116: Italy Wine Market Share: % Share, by Volume, 2006
    • Figure 117: Forces Driving Competition in the Wine Market in Italy, 2006
    • Figure 118: Drivers of Buyer Power in the Wine Market in Italy, 2006
    • Figure 119: Drivers of Supplier Power in the Wine Market in Italy, 2006
    • Figure 120: Factors Influencing the Likelihood of New Entrants in the Wine Market in Italy, 2006
    • Figure 121: Factors Influencing the Threat of Substitutes in the Wine Market in Italy, 2006
    • Figure 122: Drivers of Degree of Rivalry in the Wine Market in Italy, 2006
    • Figure 123: Italy Wine Distribution: % Share, by Volume, 2006
    • Figure 124: Italy Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 125: Italy Wine Market Volume Forecast: Liters billion, 2006-2011
    • Figure 126: Japan Wine Market Value: $ billion, 2002-2006
    • Figure 127: Japan Wine Market Volume: Liters million, 2002-2006
    • Figure 128: Japan Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 129: Japan Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 130: Japan Wine Market Share: % Share, by Volume, 2006
    • Figure 131: Forces Driving Competition in the Wine Market in Japan, 2006
    • Figure 132: Drivers of Buyer Power in the Wine Market in Japan, 2006
    • Figure 133: Drivers of Supplier Power in the Wine Market in Japan, 2006
    • Figure 134: Factors Influencing the Likelihood of New Entrants in the Wine Market in Japan, 2006
    • Figure 135: Factors Influencing the Threat of Substitutes in the Wine Market in Japan, 2006
    • Figure 136: Drivers of Degree of Rivalry in the Wine Market in Japan, 2006
    • Figure 137: Japan Wine Distribution: % Share, by Volume, 2006
    • Figure 138: Japan Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 139: Japan Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 140: Spain Wine Market Value: $ billion, 2002-2006
    • Figure 141: Spain Wine Market Volume: Liters million, 2002-2006
    • Figure 142: Spain Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 143: Spain Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 144: Spain Wine Market Share: % Share, by Volume, 2006
    • Figure 145: Forces Driving Competition in the Wine Market in Spain, 2006
    • Figure 146: Drivers of Buyer Power in the Wine Market in Spain, 2006
    • Figure 147: Drivers of Supplier Power in the Wine Market in Spain, 2006
    • Figure 148: Factors Influencing the Likelihood of New Entrants in the Wine Market in Spain, 2006
    • Figure 149: Factors Influencing the Threat of Substitutes in the Wine Market in Spain, 2006
    • Figure 150: Drivers of Degree of Rivalry in the Wine Market in Spain, 2006
    • Figure 151: Spain Wine Distribution: % Share, by Volume, 2006
    • Figure 152: Spain Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 153: Spain Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 154: Netherlands Wine Market Value: $ million, 2002-2006
    • Figure 155: Netherlands Wine Market Volume: Liters million, 2002-2006
    • Figure 156: Netherlands Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 157: Netherlands Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 158: Netherlands Wine Market Share: % Share, by Volume, 2006
    • Figure 159: Forces Driving Competition in the Wine Market in the Netherlands, 2006
    • Figure 160: Drivers of Buyer Power in the Wine Market in the Netherlands, 2006
    • Figure 161: Drivers of Supplier Power in the Wine Market in the Netherlands, 2006
    • Figure 162: Factors Influencing the Likelihood of New Entrants in the Wine Market in the Netherlands, 2006
    • Figure 163: Factors Influencing the Threat of Substitutes in the Wine Market in the Netherlands, 2006
    • Figure 164: Drivers of Degree of Rivalry in the Wine Market in the Netherlands, 2006
    • Figure 165: Netherlands Wine Distribution: % Share, by Volume, 2006
    • Figure 166: Netherlands Wine Market Value Forecast: $ million, 2006-2011
    • Figure 167: Netherlands Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 168: United Kingdom Wine Market Value: $ billion, 2002-2006
    • Figure 169: United Kingdom Wine Market Volume: Liters million, 2002-2006
    • Figure 170: United Kingdom Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 171: United Kingdom Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 172: United Kingdom Wine Market Share: % Share, by Volume, 2006
    • Figure 173: Forces Driving Competition in the Wine Market in the United Kingdom, 2006
    • Figure 174: Drivers of Buyer Power in the Wine Market in the United Kingdom, 2006
    • Figure 175: Drivers of Supplier Power in the Wine Market in the United Kingdom, 2006
    • Figure 176: Factors Influencing the Likelihood of New Entrants in the Wine Market in the United Kingdom, 2006
    • Figure 177: Factors Influencing the Threat of Substitutes in the Wine Market in the United Kingdom, 2006
    • Figure 178: Drivers of Degree of Rivalry in the Wine Market in the United Kingdom, 2006
    • Figure 179: United Kingdom Wine Distribution: % Share, by Volume, 2006
    • Figure 180: United Kingdom Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 181: United Kingdom Wine Market Volume Forecast: Liters million, 2006-2011
    • Figure 182: United States Wine Market Value: $ billion, 2002-2006
    • Figure 183: United States Wine Market Volume: Liters million, 2002-2006
    • Figure 184: United States Wine Market Segmentation I: % Share, by Value, 2006
    • Figure 185: United States Wine Market Segmentation II: % Share, by Value, 2006
    • Figure 186: United States Wine Market Share: % Share, by Volume, 2006
    • Figure 187: Forces Driving Competition in the Wine Market in the United States, 2006
    • Figure 188: Drivers of Buyer Power in the Wine Market in the United States, 2006
    • Figure 189: Drivers of Supplier Power in the Wine Market in the United States, 2006
    • Figure 190: Factors Influencing the Likelihood of New Entrants in the Wine Market in the United States, 2006
    • Figure 191: Factors Influencing the Threat of Substitutes in the Wine Market in the United States, 2006
    • Figure 192: Drivers of Degree of Rivalry in the Wine Market in the United States, 2006
    • Figure 193: United States Wine Distribution: % Share, by Volume, 2006
    • Figure 194: United States Wine Market Value Forecast: $ billion, 2006-2011
    • Figure 195: United States Wine Market Volume Forecast: Liters million, 2006-2011