Children's Food and Drinks in Europe

A Guide to Markets, Products and Innovation

Publication Date	August 2009
Publisher	Leatherhead
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	LFR00033

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Summary

Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged
between 5 and 14 represent around 10% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development.

Moreover, children’s foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.

This new report from Leatherhead Food Research assesses the market for children’s food and drinks, including information on market sizes and major competitors, as well as recent innovations on the shelves.

Key Features:

Analyses market sizes and trends in child-oriented food and drink: for every category there is an estimate of its sales value
Identifies major companies and brands operating in this sector
Provides pictures of the most interesting products in the market
Reviews product developments in recent years and explores likely future trends
Provides background on population trends

Helping You To:

Understand the markets and their place within the bigger picture
Monitor current or potential competitors in the market
Pinpoint areas of opportunity for further development

Contents:
The report covers the UK, France, Germany, Italy, Spain, with selected product information for Belgium and the Netherlands.

With 100 tables, including:

Europe: Population Splits by Age and by Country, 2008
Europe: Children’s Food and Drinks Markets and Market Penetration, 2008
Europe: Children’s Biscuit Market, 2008
UK: Significant Child-oriented and Child-specific Cheese Brands
France: Children’s Take-home Ice Cream Market, 2005-2008
France: Children’s Yoghurt and Chilled Desserts Market by Type, 2008

Content

1. INTRODUCTION
1.1. Research Objectives
1.2. Definitions
1.3. Research Method
1.4. Information Provided
1.5. Currencies and Population

2. EXECUTIVE SUMMARY
2.1. Trends and Market Dynamics
2.2. Demographics
2.3. The European Market
2.4. New Product Development

3. DEMOGRAPHICS

4. THE EUROPEAN MARKET
4.1. Total Market Size and Trends
4.2. Major Manufacturers and Brands
4.3. Biscuits
4.3.1. Market size and trends
4.3.2. Manufacturers and brands
4.4. Breakfast Cereals
4.4.1. Market size and trends
4.4.2. Manufacturers and brands
4.5. Cakes
4.5.1. Market size and trends
4.5.2. Manufacturers and brands
4.6. Cereal Bars
4.6.1. Market size and trends
4.6.2. Manufacturers and brands
4.7. Cheese
4.7.1. Market size and trends
4.7.2. Manufacturers and brands
4.8. Chocolate Confectionery
4.8.1. Market size and trends
4.8.2. Manufacturers and brands
4.9. Flavoured Milk
4.9.1. Market size and trends
4.9.2. Manufacturers and brands
4.10. Frozen Foods
4.10.1. Market size and trends
4.10.2. Manufacturers and brands
4.11. Fruit Drinks (and Other Soft Drinks)
4.11.1. Market size and trends
4.11.2. Manufacturers and brands
4.12. Ice Cream
4.12.1. Market size and trends
4.12.2. Manufacturers and brands
4.13. Savoury Snacks
4.13.1. Market size and trends
4.13.2. Manufacturers and brands
4.14. Sugar Confectionery
4.14.1. Market size and trends
4.14.2. Manufacturers and brands
4.15. Yoghurts and Chilled Desserts
4.15.1. Market size and trends
4.15.2. Manufacturers and brands

5. NEW PRODUCT DEVELOPMENT
5.1. Biscuits
5.2. Breakfast Cereals
5.3. Cakes
5.4. Cereal Bars
5.5. Cheese
5.6. Chocolate Confectionery
5.7. Flavoured Milk
5.8. Frozen Foods
5.9. Fruit Drinks (and Other Soft Drinks)
5.10. Ice Cream
5.11. Savoury Snacks
5.12. Sugar Confectionery
5.13. Yoghurts and Chilled Desserts