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Breakfast Cereals in New Zealand

  • Publication Date:December 2012
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:63
  • ISBN:482065

Breakfast Cereals in New Zealand

Consumers continue to place significant importance on taste during 2012. However, convenience, health and wellness, trust, value and variety are also key factors. Brands which combine two or more of these factors are well sought after. Convenience plays a key role in hot cereals, whilst all other mentioned factors are relevant across all ready to eat cereals. Value remains important due to slow economic recovery and key health and wellness features include fortified/functional ingredients,...

Euromonitor International's Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BREAKFAST CEREALS IN NEW ZEALAND
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2007-2012
Table 2 Sales of Breakfast Cereals by Category: Value 2007-2012
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
Table 5 Breakfast Cereals Company Shares 2008-2012
Table 6 Breakfast Cereals Brand Shares 2009-2012
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Goodman Fielder New Zealand Ltd in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 1 Goodman Fielder New Zealand Ltd: Key Facts
Summary 2 Goodman Fielder New Zealand Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Goodman Fielder New Zealand Ltd: Competitive Position 2012
Sanitarium Health Food Co, the in Packaged Food (new Zealand)
Strategic Direction
Key Facts
Summary 4 The Sanitarium Health Food Co: Key Facts
Company Background
Production
Summary 5 The Sanitarium Health Food Co: Production Statistics 2012
Competitive Positioning
Summary 6 The Sanitarium Health Food Co: Competitive Position 2012
Executive Summary
Growth Slows As Retail Prices Are Pressured
Polarisation in Most Food Categories
Company Rankings Remain Largely Unchanged
Supermarkets Continue To Dominate
Steady Growth Forecast
Key Trends and Developments
Value-conscious Behaviour Persists Due To Constrained Economic Conditions
Table 12 Official Cash Rate 2007-2012
Table 13 Inflation 2007-2012
Table 14 Exchange rates NZ$/US$ 2007-2012
Table 15 Inflation 2012-2017
Table 16 Real GDP Growth 2012-2017
Table 17 Unemployment 2012-2017
Table 18 Exchange rates NZ$/US$ 2012-2017
Demand for Convenient Packaged Food Continues To Grow
Premiumisation Seen Within Select Packaged Food Categories
Private Label Brands Broaden Their Positioning
Regional and Global Corporations Continue To Dominate the New Zealand Retailing Environment
Implications of the Christchurch Earthquakes Continue
Summary 7 Economic Indicators
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 30 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 33 Company Shares of Nutrition/Staples 2008-2012
Table 34 Brand Shares of Nutrition/Staples 2009-2012
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 40 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 41 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 42 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Meal Solutions by Category: Volume 2007-2012
Table 44 Sales of Meal Solutions by Category: Value 2007-2012
Table 45 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 46 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 47 Company Shares of Meal Solutions 2008-2012
Table 48 Brand Shares of Meal Solutions 2009-2012
Table 49 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 50 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 51 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 52 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Market Data
Table 53 Sales of Packaged Food by Category: Volume 2007-2012
Table 54 Sales of Packaged Food by Category: Value 2007-2012
Table 55 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 56 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 57 GBO Shares of Packaged Food 2008-2012
Table 58 NBO Shares of Packaged Food 2008-2012
Table 59 NBO Brand Shares of Packaged Food 2009-2012
Table 60 Penetration of Private Label by Category 2007-2012
Table 61 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 62 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 63 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 64 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 65 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 66 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 8 Research Sources












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