BREAKFAST CEREALS IN SERBIA

BREAKFAST CEREALS IN SERBIA

The breakfast cereals category in Serbia is still in the early stages of its development, as breakfast cereals are not rooted in Serbian tradition as a breakfast solution in general. The category saw rapid expansion in the last 10 years, when foreign producers of these products came to the market, which motivated domestic producers to start to produce them themselves. In the last decade, volume sales of breakfast cereals increased more than four times, which is best indicator of the performance...

Euromonitor International's Breakfast Cereals in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Centroproizvod Ad in Packaged Food (serbia)
  • Strategic Direction
  • Key Facts
• Summary 1 Centroproizvod ad: Key Facts
• Summary 2 Centroproizvod ad: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
• Summary 3 Centroproizvod ad: Competitive Position 2010
  • Executive Summary
  • Economic Crisis Impacts Serbia in 2009 and 2010
  • 2011 Marked by Stagnation in Most Packaged Food Categories
  • Packaged Food Manufacturers Continue To Suffer
  • Supermarkets/hypermarkets Continue To Take Sales From Other Channels
  • Recovery From the Crisis Set To Be Slow
  • Foodservice - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Impulse and Indulgence Products - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Nutrition/staples - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Meal Solutions - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Market Data
  • Sources
• Summary 4 Research Sources
• List of Tables
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2006-2011
  • Table 2 Sales of Breakfast Cereals by Category: Value 2006-2011
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2006-2011
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2006-2011
  • Table 5 Breakfast Cereals Company Shares 2006-2010
  • Table 6 Breakfast Cereals Brand Shares 2007-2010
  • Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2006-2011
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2011-2016
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2011-2016
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
  • Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
  • Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
  • Table 26 Sales of Nutrition/Staples by Category: Volume 2006-2011
  • Table 27 Sales of Nutrition/Staples by Category: Value 2006-2011
  • Table 28 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
  • Table 29 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
  • Table 30 Company Shares of Nutrition/Staples 2006-2010
  • Table 31 Brand Shares of Nutrition/Staples 2007-2010
  • Table 32 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
  • Table 33 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
  • Table 34 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
  • Table 35 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
  • Table 36 Sales of Meal Solutions by Category: Volume 2006-2011
  • Table 37 Sales of Meal Solutions by Category: Value 2006-2011
  • Table 38 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
  • Table 39 Sales of Meal Solutions by Category: % Value Growth 2006-2011
  • Table 40 Company Shares of Meal Solutions 2006-2010
  • Table 41 Brand Shares of Meal Solutions 2007-2010
  • Table 42 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
  • Table 43 Forecast Sales of Meal Solutions by Category: Value 2011-2016
  • Table 44 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
  • Table 45 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
  • Table 46 Sales of Packaged Food by Category: Volume 2006-2011
  • Table 47 Sales of Packaged Food by Category: Value 2006-2011
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2006-2011
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2006-2011
  • Table 50 GBO Shares of Packaged Food 2006-2010
  • Table 51 NBO Shares of Packaged Food 2006-2010
  • Table 52 NBO Brand Shares of Packaged Food 2007-2010
  • Table 53 Penetration of Private Label by Category 2006-2011
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2011-2016
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2011-2016
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016