Bakery and cereals in Morocco to 2012

Publication Date	February 2009
Publisher	Datamonitor
Product Type	Report
Pages	184
ISBN Number	not applicable
Product Code	DAT13789

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Summary

Introduction
This databook is a detailed information resource covering all the key data points on Bakery and cereals in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

Provides market value, volume, expenditure and consumption data by market, category and segment

Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Morocco increased between 2002-2007, growing at an average annual rate of 8.4%.

The leading company in the market in 2007 was Groupe Danone. The second-largest player was Philip Morris with Kellogg Company in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Bakery and cereals markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

Content

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY
- Summary Market Level - Bakery and cereals
- Summary category level - Bread & rolls
- Summary category level - Breakfast cereals
- Summary category level - Cakes & pastries
- Summary category level - Cookies (sweet biscuits)
- Summary category level - Crackers (savory biscuits)
- Summary category level - Morning goods
Chapter 2 INTRODUCTION
- What is this report about?
- How to use this report
- Market Definition
Chapter 3 MARKET OVERVIEW
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 4 LEADING COMPANY PROFILES
- Groupe Danone
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS)
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 11 COUNTRY COMPARISON
- Value
- Volume
- Market Share
Chapter 12 NEW PRODUCT DEVELOPMENT
- Product launches over time
- Recent product launches
Chapter 13 MOROCCO SOCIOECONOMIC PROFILE
- Country Overview
- Key Facts
- Political Overview
- Morocco Economic Overview
Chapter 14 MOROCCO MACROECONOMIC PROFILE
- Macroeconomic Indicators
Chapter 15 RESEARCH METHODOLOGY
- Methodology overview
- Secondary research
- Market modeling
- Primary research
- Data finalization
- Ongoing research
Chapter 16 APPENDIX
- Future readings
- How to contact experts in your industry
- Disclaimer
LIST OF FIGURES
- Figure 1: Morocco bakery and cereals value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 2: Morocco bakery and cereals category growth comparison, by value, 2002-2012
- Figure 3: Morocco bakery and cereals volume & volume forecast, 2002-2012 (Kg m)
- Figure 4: Morocco bakery and cereals category growth comparison, by volume, 2002-2012
- Figure 5: Morocco bakery and cereals company share, by value, 2006-2007 (%)
- Figure 6: Morocco bakery and cereals distribution channels, by value, 2006-2007(%)
- Figure 7: Morocco bread & rolls value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 8: Morocco bread & rolls category growth comparison, by value, 2002-2012
- Figure 9: Morocco bread & rolls volume & volume forecast, 2002-2012 (Kg m)
- Figure 10: Morocco bread & rolls category growth comparison, by volume, 2002-2012
- Figure 11: Morocco bread & rolls distribution channels, by value, 2006-2007(%)
- Figure 12: Morocco breakfast cereals value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 13: Morocco breakfast cereals category growth comparison, by value, 2002-2012
- Figure 14: Morocco breakfast cereals volume & volume forecast, 2002-2012 (Kg m)
- Figure 15: Morocco breakfast cereals category growth comparison, by volume, 2002-2012
- Figure 16: Morocco breakfast cereals company share, by value, 2006-2007 (%)
- Figure 17: Morocco breakfast cereals distribution channels, by value, 2006-2007(%)
- Figure 18: Morocco cakes & pastries value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 19: Morocco cakes & pastries category growth comparison, by value, 2002-2012
- Figure 20: Morocco cakes & pastries volume & volume forecast, 2002-2012 (Kg m)
- Figure 21: Morocco cakes & pastries category growth comparison, by volume, 2002-2012
- Figure 22: Morocco cakes & pastries distribution channels, by value, 2006-2007(%)
- Figure 23: Morocco cookies (sweet biscuits) value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 24: Morocco cookies (sweet biscuits) category growth comparison, by value, 2002-2012
- Figure 25: Morocco cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m)
- Figure 26: Morocco cookies (sweet biscuits) category growth comparison, by volume, 2002-2012
- Figure 27: Morocco cookies (sweet biscuits) company share, by value, 2006-2007 (%)
- Figure 28: Morocco cookies (sweet biscuits) distribution channels, by value, 2006-2007(%)
- Figure 29: Morocco crackers (savory biscuits) value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 30: Morocco crackers (savory biscuits) category growth comparison, by value, 2002-2012
- Figure 31: Morocco crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m)
- Figure 32: Morocco crackers (savory biscuits) category growth comparison, by volume, 2002-2012
- Figure 33: Morocco crackers (savory biscuits) distribution channels, by value, 2006-2007(%)
- Figure 34: Morocco morning goods value & value forecast, 2002-2012 (MAD m, nominal prices)
- Figure 35: Morocco morning goods category growth comparison, by value, 2002-2012
- Figure 36: Morocco morning goods volume & volume forecast, 2002-2012 (Kg m)
- Figure 37: Morocco morning goods category growth comparison, by volume, 2002-2012
- Figure 38: Morocco morning goods distribution channels, by value, 2006-2007(%)
- Figure 39: Global bakery and cereals market split (value terms, 2007) Top 5 countries
- Figure 40: Global bakery and cereals market value, 20022007 (Top 5 countries)
- Figure 41: Global bakery and cereals market split (volume terms, 2007) Top 5 countries
- Figure 42: Global bakery and cereals market volume, 20022007 (Top 5 countries)
- Figure 43: Map of Morocco
- Figure 44: Annual data review process
LIST OF TABLES
- Table 1: Bakery and cereals category definitions
- Table 2: Bakery and cereals distribution channels
- Table 3: Morocco bakery and cereals value, 20022007 (MAD m, nominal prices)
- Table 4: Morocco bakery and cereals value forecast, 20072012 (MAD m, nominal prices)
- Table 5: Morocco bakery and cereals value, 20022007 (US$ m nominal prices)
- Table 6: Morocco bakery and cereals value forecast, 20072012 (US$ m nominal prices)
- Table 7: Morocco bakery and cereals volume, 20022007 (Kg m)
- Table 8: Morocco bakery and cereals volume forecast, 20072012 (Kg m)
- Table 9: Morocco bakery and cereals brand share, by value, 20062007 (%)
- Table 10: Morocco bakery and cereals value, by brand 20062007 (MAD m nominal prices)
- Table 11: Morocco bakery and cereals company share by value, 20062007 (%)
- Table 12: Morocco bakery and cereals value, by company, 20062007 (MAD m nominal prices)
- Table 13: Morocco bakery and cereals distribution channels, by value, 20062007 (%)
- Table 14: Morocco bakery and cereals value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 15: Morocco bakery and cereals expenditure per capita, 20022007 (MAD, nominal prices)
- Table 16: Morocco bakery and cereals forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 17: Morocco bakery and cereals expenditure per capita, 20022007 (US$ nominal prices)
- Table 18: Morocco bakery and cereals forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 19: Morocco bakery and cereals consumption per capita, 20022007 (Kg)
- Table 20: Morocco bakery and cereals forecast consumption per capita, 20072012 (Kg)
- Table 21: Groupe Danone Key Facts
- Table 22: Morocco bread & rolls value, 20022007 (MAD m, nominal prices)
- Table 23: Morocco bread & rolls value forecast, 20072012 (MAD m, nominal prices)
- Table 24: Morocco bread & rolls value, 20022007 (US$ m nominal prices)
- Table 25: Morocco bread & rolls value forecast, 20072012 (US$ m nominal prices)
- Table 26: Morocco bread & rolls volume, 20022007 (Kg m)
- Table 27: Morocco bread & rolls volume forecast, 20072012 (Kg m)
- Table 28: Morocco bread & rolls brand share, by value, 20062007 (%)
- Table 29: Morocco bread & rolls value, by brand 20062007 (MAD m nominal prices)
- Table 30: Morocco bread & rolls company share by value, 20062007 (%)
- Table 31: Morocco bread & rolls value, by company, 20062007 (MAD m nominal prices)
- Table 32: Morocco bread & rolls distribution channels, by value, 20062007 (%)
- Table 33: Morocco bread & rolls value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 34: Morocco bread & rolls expenditure per capita, 20022007 (MAD, nominal prices)
- Table 35: Morocco bread & rolls forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 36: Morocco bread & rolls expenditure per capita, 20022007 (US$ nominal prices)
- Table 37: Morocco bread & rolls forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 38: Morocco bread & rolls consumption per capita, 20022007 (Kg)
- Table 39: Morocco bread & rolls forecast consumption per capita, 20072012 (Kg)
- Table 40: Morocco breakfast cereals value, 20022007 (MAD m, nominal prices)
- Table 41: Morocco breakfast cereals value forecast, 20072012 (MAD m, nominal prices)
- Table 42: Morocco breakfast cereals value, 20022007 (US$ m nominal prices)
- Table 43: Morocco breakfast cereals value forecast, 20072012 (US$ m nominal prices)
- Table 44: Morocco breakfast cereals volume, 20022007 (Kg m)
- Table 45: Morocco breakfast cereals volume forecast, 20072012 (Kg m)
- Table 46: Morocco breakfast cereals brand share, by value, 20062007 (%)
- Table 47: Morocco breakfast cereals value, by brand 20062007 (MAD m nominal prices)
- Table 48: Morocco breakfast cereals company share by value, 20062007 (%)
- Table 49: Morocco breakfast cereals value, by company, 20062007 (MAD m nominal prices)
- Table 50: Morocco breakfast cereals distribution channels, by value, 20062007 (%)
- Table 51: Morocco breakfast cereals value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 52: Morocco breakfast cereals expenditure per capita, 20022007 (MAD, nominal prices)
- Table 53: Morocco breakfast cereals forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 54: Morocco breakfast cereals expenditure per capita, 20022007 (US$ nominal prices)
- Table 55: Morocco breakfast cereals forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 56: Morocco breakfast cereals consumption per capita, 20022007 (Kg)
- Table 57: Morocco breakfast cereals forecast consumption per capita, 20072012 (Kg)
- Table 58: Morocco cakes & pastries value, 20022007 (MAD m, nominal prices)
- Table 59: Morocco cakes & pastries value forecast, 20072012 (MAD m, nominal prices)
- Table 60: Morocco cakes & pastries value, 20022007 (US$ m nominal prices)
- Table 61: Morocco cakes & pastries value forecast, 20072012 (US$ m nominal prices)
- Table 62: Morocco cakes & pastries volume, 20022007 (Kg m)
- Table 63: Morocco cakes & pastries volume forecast, 20072012 (Kg m)
- Table 64: Morocco cakes & pastries brand share, by value, 20062007 (%)
- Table 65: Morocco cakes & pastries value, by brand 20062007 (MAD m nominal prices)
- Table 66: Morocco cakes & pastries company share by value, 20062007 (%)
- Table 67: Morocco cakes & pastries value, by company, 20062007 (MAD m nominal prices)
- Table 68: Morocco cakes & pastries distribution channels, by value, 20062007 (%)
- Table 69: Morocco cakes & pastries value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 70: Morocco cakes & pastries expenditure per capita, 20022007 (MAD, nominal prices)
- Table 71: Morocco cakes & pastries forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 72: Morocco cakes & pastries expenditure per capita, 20022007 (US$ nominal prices)
- Table 73: Morocco cakes & pastries forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 74: Morocco cakes & pastries consumption per capita, 20022007 (Kg)
- Table 75: Morocco cakes & pastries forecast consumption per capita, 20072012 (Kg)
- Table 76: Morocco cookies (sweet biscuits) value, 20022007 (MAD m, nominal prices)
- Table 77: Morocco cookies (sweet biscuits) value forecast, 20072012 (MAD m, nominal prices)
- Table 78: Morocco cookies (sweet biscuits) value, 20022007 (US$ m nominal prices)
- Table 79: Morocco cookies (sweet biscuits) value forecast, 20072012 (US$ m nominal prices)
- Table 80: Morocco cookies (sweet biscuits) volume, 20022007 (Kg m)
- Table 81: Morocco cookies (sweet biscuits) volume forecast, 20072012 (Kg m)
- Table 82: Morocco cookies (sweet biscuits) brand share, by value, 20062007 (%)
- Table 83: Morocco cookies (sweet biscuits) value, by brand 20062007 (MAD m nominal prices)
- Table 84: Morocco cookies (sweet biscuits) company share by value, 20062007 (%)
- Table 85: Morocco cookies (sweet biscuits) value, by company, 20062007 (MAD m nominal prices)
- Table 86: Morocco cookies (sweet biscuits) distribution channels, by value, 20062007 (%)
- Table 87: Morocco cookies (sweet biscuits) value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 88: Morocco cookies (sweet biscuits) expenditure per capita, 20022007 (MAD, nominal prices)
- Table 89: Morocco cookies (sweet biscuits) forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 90: Morocco cookies (sweet biscuits) expenditure per capita, 20022007 (US$ nominal prices)
- Table 91: Morocco cookies (sweet biscuits) forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 92: Morocco cookies (sweet biscuits) consumption per capita, 20022007 (Kg)
- Table 93: Morocco cookies (sweet biscuits) forecast consumption per capita, 20072012 (Kg)
- Table 94: Morocco crackers (savory biscuits) value, 20022007 (MAD m, nominal prices)
- Table 95: Morocco crackers (savory biscuits) value forecast, 20072012 (MAD m, nominal prices)
- Table 96: Morocco crackers (savory biscuits) value, 20022007 (US$ m nominal prices)
- Table 97: Morocco crackers (savory biscuits) value forecast, 20072012 (US$ m nominal prices)
- Table 98: Morocco crackers (savory biscuits) volume, 20022007 (Kg m)
- Table 99: Morocco crackers (savory biscuits) volume forecast, 20072012 (Kg m)
- Table 100: Morocco crackers (savory biscuits) brand share, by value, 20062007 (%)
- Table 101: Morocco crackers (savory biscuits) value, by brand 20062007 (MAD m nominal prices)
- Table 102: Morocco crackers (savory biscuits) company share by value, 20062007 (%)
- Table 103: Morocco crackers (savory biscuits) value, by company, 20062007 (MAD m nominal prices)
- Table 104: Morocco crackers (savory biscuits) distribution channels, by value, 20062007 (%)
- Table 105: Morocco crackers (savory biscuits) value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 106: Morocco crackers (savory biscuits) expenditure per capita, 20022007 (MAD, nominal prices)
- Table 107: Morocco crackers (savory biscuits) forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 108: Morocco crackers (savory biscuits) expenditure per capita, 20022007 (US$ nominal prices)
- Table 109: Morocco crackers (savory biscuits) forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 110: Morocco crackers (savory biscuits) consumption per capita, 20022007 (Kg)
- Table 111: Morocco crackers (savory biscuits) forecast consumption per capita, 20072012 (Kg)
- Table 112: Morocco morning goods value, 20022007 (MAD m, nominal prices)
- Table 113: Morocco morning goods value forecast, 20072012 (MAD m, nominal prices)
- Table 114: Morocco morning goods value, 20022007 (US$ m nominal prices)
- Table 115: Morocco morning goods value forecast, 20072012 (US$ m nominal prices)
- Table 116: Morocco morning goods volume, 20022007 (Kg m)
- Table 117: Morocco morning goods volume forecast, 20072012 (Kg m)
- Table 118: Morocco morning goods brand share, by value, 20062007 (%)
- Table 119: Morocco morning goods value, by brand 20062007 (MAD m nominal prices)
- Table 120: Morocco morning goods company share by value, 20062007 (%)
- Table 121: Morocco morning goods value, by company, 20062007 (MAD m nominal prices)
- Table 122: Morocco morning goods distribution channels, by value, 20062007 (%)
- Table 123: Morocco morning goods value, by distribution channel, 20062007 (MAD m nominal prices)
- Table 124: Morocco morning goods expenditure per capita, 20022007 (MAD, nominal prices)
- Table 125: Morocco morning goods forecast expenditure per capita, 20072012 (MAD, nominal prices)
- Table 126: Morocco morning goods expenditure per capita, 20022007 (US$ nominal prices)
- Table 127: Morocco morning goods forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 128: Morocco morning goods consumption per capita, 20022007 (Kg)
- Table 129: Morocco morning goods forecast consumption per capita, 20072012 (Kg)
- Table 130: Global bakery and cereals market value, 2007
- Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) Top 5 countries
- Table 132: Global bakery and cereals market volume, 2007
- Table 133: Global bakery and cereals market split (volume terms, 2007) Top 5 countries
- Table 134: Leading players - Top 5 countries
- Table 135: Morocco bakery and cereals new product launches (reports) and SKUs, by company 2007
- Table 136: Morocco bakery and cereals new product launches (reports), by flavor and fragrances 2007
- Table 137: Morocco bakery and cereals new product launches (reports), by Ingredients 2007
- Table 138: Morocco bakery and cereals new product launches (reports)
- Table 139: Morocco Key Facts
- Table 140: Morocco population, by age group, 2002-2007 (millions)
- Table 141: Morocco population forecast, by age group, 2007-2012 (millions)
- Table 142: Morocco population, by gender, 2002-2007 (millions)
- Table 143: Morocco population forecast, by gender, 2007-2012 (millions)
- Table 144: Morocco real GDP, 2002-2007 (MAD bn, 2000 prices)
- Table 145: Morocco real GDP forecast, 2007-2012 (MAD bn, 2000 prices)
- Table 146: Morocco nominal GDP, 2002-2007 (MAD bn, nominal prices)
- Table 147: Morocco nominal GDP forecast, 2007-2012 (MAD bn, nominal prices)
- Table 148: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices)
- Table 149: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
- Table 150: Morocco consumer price index, 2002-2007 (2003=100)
- Table 151: Morocco consumer price index, 2007-2012 (2003=100)