Bakery and cereals in Switzerland to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on bread&rolls, cakes&pastries, morning goods, breakfast cereals, cookies (sweet biscuits) and crackers (savory biscuits)
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Switzerland increased at a compound annual growth rate of 1.1% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Switzerland, accounting for a share of 59.1%.

The leading players in Swiss bakery and cereals market include Kellogg Company, Hiestand and Bahlsen GmbH & Co.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Switzerland
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements