Bakery and cereals in Thailand to 2012

Publication Date	February 2009
Publisher	Datamonitor
Product Type	Report
Pages	189
ISBN Number	not applicable
Product Code	DAT13744

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Summary

Introduction
This databook is a detailed information resource covering all the key data points on Bakery and cereals in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

Provides market value, volume, expenditure and consumption data by market, category and segment

Includes company and brand share data by categories

Highlights

The market for Bakery and cereals in Thailand increased between 2002-2007, growing at an average annual rate of 3.8%.

The leading company in the market in 2007 was Kraft Foods, Inc. The second-largest player was First Confectionary Ltd with Thai President Foods Public Company Ltd in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Bakery and cereals markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

Content

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY
- Summary Market Level - Bakery and cereals
- Summary category level - Bread & rolls
- Summary category level - Breakfast cereals
- Summary category level - Cakes & pastries
- Summary category level - Cookies (sweet biscuits)
- Summary category level - Crackers (savory biscuits)
- Summary category level - Morning goods
Chapter 2 INTRODUCTION
- What is this report about?
- How to use this report
- Market Definition
Chapter 3 MARKET OVERVIEW
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 4 LEADING COMPANY PROFILES
- Kraft Foods, Inc
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS)
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS
- Value Analysis, 20022007
- Value Analysis, 20072012
- Value Analysis, US$ 20022007
- Value Analysis, US$ 20072012
- Volume Analysis, 20022007
- Volume Analysis, 20072012
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 11 COUNTRY COMPARISON
- Value
- Volume
- Market Share
Chapter 12 NEW PRODUCT DEVELOPMENT
- Product launches over time
- Recent product launches
Chapter 13 THAILAND SOCIOECONOMIC PROFILE
- Country Overview
- Key Facts
- Political Overview
- Thailand Economic Overview
Chapter 14 THAILAND MACROECONOMIC PROFILE
- Macroeconomic Indicators
Chapter 15 RESEARCH METHODOLOGY
- Methodology overview
- Secondary research
- Market modeling
- Primary research
- Data finalization
- Ongoing research
Chapter 16 APPENDIX
- Future readings
- How to contact experts in your industry
- Disclaimer
LIST OF FIGURES
- Figure 1: Thailand bakery and cereals value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 2: Thailand bakery and cereals category growth comparison, by value, 2002-2012
- Figure 3: Thailand bakery and cereals volume & volume forecast, 2002-2012 (Kg m)
- Figure 4: Thailand bakery and cereals category growth comparison, by volume, 2002-2012
- Figure 5: Thailand bakery and cereals distribution channels, by value, 2006-2007(%)
- Figure 6: Thailand bread & rolls value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 7: Thailand bread & rolls category growth comparison, by value, 2002-2012
- Figure 8: Thailand bread & rolls volume & volume forecast, 2002-2012 (Kg m)
- Figure 9: Thailand bread & rolls category growth comparison, by volume, 2002-2012
- Figure 10: Thailand bread & rolls company share, by value, 2006-2007 (%)
- Figure 11: Thailand bread & rolls distribution channels, by value, 2006-2007(%)
- Figure 12: Thailand breakfast cereals value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 13: Thailand breakfast cereals category growth comparison, by value, 2002-2012
- Figure 14: Thailand breakfast cereals volume & volume forecast, 2002-2012 (Kg m)
- Figure 15: Thailand breakfast cereals category growth comparison, by volume, 2002-2012
- Figure 16: Thailand breakfast cereals company share, by value, 2006-2007 (%)
- Figure 17: Thailand breakfast cereals distribution channels, by value, 2006-2007(%)
- Figure 18: Thailand cakes & pastries value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 19: Thailand cakes & pastries category growth comparison, by value, 2002-2012
- Figure 20: Thailand cakes & pastries volume & volume forecast, 2002-2012 (Kg m)
- Figure 21: Thailand cakes & pastries category growth comparison, by volume, 2002-2012
- Figure 22: Thailand cakes & pastries distribution channels, by value, 2006-2007(%)
- Figure 23: Thailand cookies (sweet biscuits) value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 24: Thailand cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m)
- Figure 25: Thailand cookies (sweet biscuits) distribution channels, by value, 2006-2007(%)
- Figure 26: Thailand crackers (savory biscuits) value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 27: Thailand crackers (savory biscuits) category growth comparison, by value, 2002-2012
- Figure 28: Thailand crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m)
- Figure 29: Thailand crackers (savory biscuits) category growth comparison, by volume, 2002-2012
- Figure 30: Thailand crackers (savory biscuits) distribution channels, by value, 2006-2007(%)
- Figure 31: Thailand morning goods value & value forecast, 2002-2012 (THB m, nominal prices)
- Figure 32: Thailand morning goods category growth comparison, by value, 2002-2012
- Figure 33: Thailand morning goods volume & volume forecast, 2002-2012 (Kg m)
- Figure 34: Thailand morning goods category growth comparison, by volume, 2002-2012
- Figure 35: Thailand morning goods distribution channels, by value, 2006-2007(%)
- Figure 36: Global bakery and cereals market split (value terms, 2007) Top 5 countries
- Figure 37: Global bakery and cereals market value, 20022007 (Top 5 countries)
- Figure 38: Global bakery and cereals market split (volume terms, 2007) Top 5 countries
- Figure 39: Global bakery and cereals market volume, 20022007 (Top 5 countries)
- Figure 40: Map of Thailand
- Figure 41: Annual data review process
LIST OF TABLES
- Table 1: Bakery and cereals category definitions
- Table 2: Bakery and cereals distribution channels
- Table 3: Thailand bakery and cereals value, 20022007 (THB m, nominal prices)
- Table 4: Thailand bakery and cereals value forecast, 20072012 (THB m, nominal prices)
- Table 5: Thailand bakery and cereals value, 20022007 (US$ m nominal prices)
- Table 6: Thailand bakery and cereals value forecast, 20072012 (US$ m nominal prices)
- Table 7: Thailand bakery and cereals volume, 20022007 (Kg m)
- Table 8: Thailand bakery and cereals volume forecast, 20072012 (Kg m)
- Table 9: Thailand bakery and cereals brand share, by value, 20062007 (%)
- Table 10: Thailand bakery and cereals value, by brand 20062007 (THB m nominal prices)
- Table 11: Thailand bakery and cereals company share by value, 20062007 (%)
- Table 12: Thailand bakery and cereals value, by company, 20062007 (THB m nominal prices)
- Table 13: Thailand bakery and cereals distribution channels, by value, 20062007 (%)
- Table 14: Thailand bakery and cereals value, by distribution channel, 20062007 (THB m nominal prices)
- Table 15: Thailand bakery and cereals expenditure per capita, 20022007 (THB, nominal prices)
- Table 16: Thailand bakery and cereals forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 17: Thailand bakery and cereals expenditure per capita, 20022007 (US$ nominal prices)
- Table 18: Thailand bakery and cereals forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 19: Thailand bakery and cereals consumption per capita, 20022007 (Kg)
- Table 20: Thailand bakery and cereals forecast consumption per capita, 20072012 (Kg)
- Table 21: Kraft Foods, Inc. Key Facts
- Table 22: Thailand bread & rolls value, 20022007 (THB m, nominal prices)
- Table 23: Thailand bread & rolls value forecast, 20072012 (THB m, nominal prices)
- Table 24: Thailand bread & rolls value, 20022007 (US$ m nominal prices)
- Table 25: Thailand bread & rolls value forecast, 20072012 (US$ m nominal prices)
- Table 26: Thailand bread & rolls volume, 20022007 (Kg m)
- Table 27: Thailand bread & rolls volume forecast, 20072012 (Kg m)
- Table 28: Thailand bread & rolls brand share, by value, 20062007 (%)
- Table 29: Thailand bread & rolls value, by brand 20062007 (THB m nominal prices)
- Table 30: Thailand bread & rolls company share by value, 20062007 (%)
- Table 31: Thailand bread & rolls value, by company, 20062007 (THB m nominal prices)
- Table 32: Thailand bread & rolls distribution channels, by value, 20062007 (%)
- Table 33: Thailand bread & rolls value, by distribution channel, 20062007 (THB m nominal prices)
- Table 34: Thailand bread & rolls expenditure per capita, 20022007 (THB, nominal prices)
- Table 35: Thailand bread & rolls forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 36: Thailand bread & rolls expenditure per capita, 20022007 (US$ nominal prices)
- Table 37: Thailand bread & rolls forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 38: Thailand bread & rolls consumption per capita, 20022007 (Kg)
- Table 39: Thailand bread & rolls forecast consumption per capita, 20072012 (Kg)
- Table 40: Thailand breakfast cereals value, 20022007 (THB m, nominal prices)
- Table 41: Thailand breakfast cereals value forecast, 20072012 (THB m, nominal prices)
- Table 42: Thailand breakfast cereals value, 20022007 (US$ m nominal prices)
- Table 43: Thailand breakfast cereals value forecast, 20072012 (US$ m nominal prices)
- Table 44: Thailand breakfast cereals volume, 20022007 (Kg m)
- Table 45: Thailand breakfast cereals volume forecast, 20072012 (Kg m)
- Table 46: Thailand breakfast cereals brand share, by value, 20062007 (%)
- Table 47: Thailand breakfast cereals value, by brand 20062007 (THB m nominal prices)
- Table 48: Thailand breakfast cereals company share by value, 20062007 (%)
- Table 49: Thailand breakfast cereals value, by company, 20062007 (THB m nominal prices)
- Table 50: Thailand breakfast cereals distribution channels, by value, 20062007 (%)
- Table 51: Thailand breakfast cereals value, by distribution channel, 20062007 (THB m nominal prices)
- Table 52: Thailand breakfast cereals expenditure per capita, 20022007 (THB, nominal prices)
- Table 53: Thailand breakfast cereals forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 54: Thailand breakfast cereals expenditure per capita, 20022007 (US$ nominal prices)
- Table 55: Thailand breakfast cereals forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 56: Thailand breakfast cereals consumption per capita, 20022007 (Kg)
- Table 57: Thailand breakfast cereals forecast consumption per capita, 20072012 (Kg)
- Table 58: Thailand cakes & pastries value, 20022007 (THB m, nominal prices)
- Table 59: Thailand cakes & pastries value forecast, 20072012 (THB m, nominal prices)
- Table 60: Thailand cakes & pastries value, 20022007 (US$ m nominal prices)
- Table 61: Thailand cakes & pastries value forecast, 20072012 (US$ m nominal prices)
- Table 62: Thailand cakes & pastries volume, 20022007 (Kg m)
- Table 63: Thailand cakes & pastries volume forecast, 20072012 (Kg m)
- Table 64: Thailand cakes & pastries brand share, by value, 20062007 (%)
- Table 65: Thailand cakes & pastries value, by brand 20062007 (THB m nominal prices)
- Table 66: Thailand cakes & pastries company share by value, 20062007 (%)
- Table 67: Thailand cakes & pastries value, by company, 20062007 (THB m nominal prices)
- Table 68: Thailand cakes & pastries distribution channels, by value, 20062007 (%)
- Table 69: Thailand cakes & pastries value, by distribution channel, 20062007 (THB m nominal prices)
- Table 70: Thailand cakes & pastries expenditure per capita, 20022007 (THB, nominal prices)
- Table 71: Thailand cakes & pastries forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 72: Thailand cakes & pastries expenditure per capita, 20022007 (US$ nominal prices)
- Table 73: Thailand cakes & pastries forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 74: Thailand cakes & pastries consumption per capita, 20022007 (Kg)
- Table 75: Thailand cakes & pastries forecast consumption per capita, 20072012 (Kg)
- Table 76: Thailand cookies (sweet biscuits) value, 20022007 (THB m, nominal prices)
- Table 77: Thailand cookies (sweet biscuits) value forecast, 20072012 (THB m, nominal prices)
- Table 78: Thailand cookies (sweet biscuits) value, 20022007 (US$ m nominal prices)
- Table 79: Thailand cookies (sweet biscuits) value forecast, 20072012 (US$ m nominal prices)
- Table 80: Thailand cookies (sweet biscuits) volume, 20022007 (Kg m)
- Table 81: Thailand cookies (sweet biscuits) volume forecast, 20072012 (Kg m)
- Table 82: Thailand cookies (sweet biscuits) brand share, by value, 20062007 (%)
- Table 83: Thailand cookies (sweet biscuits) value, by brand 20062007 (THB m nominal prices)
- Table 84: Thailand cookies (sweet biscuits) company share by value, 20062007 (%)
- Table 85: Thailand cookies (sweet biscuits) value, by company, 20062007 (THB m nominal prices)
- Table 86: Thailand cookies (sweet biscuits) distribution channels, by value, 20062007 (%)
- Table 87: Thailand cookies (sweet biscuits) value, by distribution channel, 20062007 (THB m nominal prices)
- Table 88: Thailand cookies (sweet biscuits) expenditure per capita, 20022007 (THB, nominal prices)
- Table 89: Thailand cookies (sweet biscuits) forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 90: Thailand cookies (sweet biscuits) expenditure per capita, 20022007 (US$ nominal prices)
- Table 91: Thailand cookies (sweet biscuits) forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 92: Thailand cookies (sweet biscuits) consumption per capita, 20022007 (Kg)
- Table 93: Thailand cookies (sweet biscuits) forecast consumption per capita, 20072012 (Kg)
- Table 94: Thailand crackers (savory biscuits) value, 20022007 (THB m, nominal prices)
- Table 95: Thailand crackers (savory biscuits) value forecast, 20072012 (THB m, nominal prices)
- Table 96: Thailand crackers (savory biscuits) value, 20022007 (US$ m nominal prices)
- Table 97: Thailand crackers (savory biscuits) value forecast, 20072012 (US$ m nominal prices)
- Table 98: Thailand crackers (savory biscuits) volume, 20022007 (Kg m)
- Table 99: Thailand crackers (savory biscuits) volume forecast, 20072012 (Kg m)
- Table 100: Thailand crackers (savory biscuits) brand share, by value, 20062007 (%)
- Table 101: Thailand crackers (savory biscuits) value, by brand 20062007 (THB m nominal prices)
- Table 102: Thailand crackers (savory biscuits) company share by value, 20062007 (%)
- Table 103: Thailand crackers (savory biscuits) value, by company, 20062007 (THB m nominal prices)
- Table 104: Thailand crackers (savory biscuits) distribution channels, by value, 20062007 (%)
- Table 105: Thailand crackers (savory biscuits) value, by distribution channel, 20062007 (THB m nominal prices)
- Table 106: Thailand crackers (savory biscuits) expenditure per capita, 20022007 (THB, nominal prices)
- Table 107: Thailand crackers (savory biscuits) forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 108: Thailand crackers (savory biscuits) expenditure per capita, 20022007 (US$ nominal prices)
- Table 109: Thailand crackers (savory biscuits) forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 110: Thailand crackers (savory biscuits) consumption per capita, 20022007 (Kg)
- Table 111: Thailand crackers (savory biscuits) forecast consumption per capita, 20072012 (Kg)
- Table 112: Thailand morning goods value, 20022007 (THB m, nominal prices)
- Table 113: Thailand morning goods value forecast, 20072012 (THB m, nominal prices)
- Table 114: Thailand morning goods value, 20022007 (US$ m nominal prices)
- Table 115: Thailand morning goods value forecast, 20072012 (US$ m nominal prices)
- Table 116: Thailand morning goods volume, 20022007 (Kg m)
- Table 117: Thailand morning goods volume forecast, 20072012 (Kg m)
- Table 118: Thailand morning goods brand share, by value, 20062007 (%)
- Table 119: Thailand morning goods value, by brand 20062007 (THB m nominal prices)
- Table 120: Thailand morning goods company share by value, 20062007 (%)
- Table 121: Thailand morning goods value, by company, 20062007 (THB m nominal prices)
- Table 122: Thailand morning goods distribution channels, by value, 20062007 (%)
- Table 123: Thailand morning goods value, by distribution channel, 20062007 (THB m nominal prices)
- Table 124: Thailand morning goods expenditure per capita, 20022007 (THB, nominal prices)
- Table 125: Thailand morning goods forecast expenditure per capita, 20072012 (THB, nominal prices)
- Table 126: Thailand morning goods expenditure per capita, 20022007 (US$ nominal prices)
- Table 127: Thailand morning goods forecast expenditure per capita, 20072012 (US$ nominal prices)
- Table 128: Thailand morning goods consumption per capita, 20022007 (Kg)
- Table 129: Thailand morning goods forecast consumption per capita, 20072012 (Kg)
- Table 130: Global bakery and cereals market value, 2007
- Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) Top 5 countries
- Table 132: Global bakery and cereals market volume, 2007
- Table 133: Global bakery and cereals market split (volume terms, 2007) Top 5 countries
- Table 134: Leading players - Top 5 countries
- Table 135: Thailand bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007
- Table 136: Thailand bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007
- Table 137: Thailand bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
- Table 138: Thailand bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007
- Table 139: Thailand bakery and cereals new product launches (reports) - Recent 5 launches
- Table 140: Thailand Key Facts
- Table 141: Thailand population, by age group, 2002-2007 (millions)
- Table 142: Thailand population forecast, by age group, 2007-2012 (millions)
- Table 143: Thailand population, by gender, 2002-2007 (millions)
- Table 144: Thailand population forecast, by gender, 2007-2012 (millions)
- Table 145: Thailand nominal GDP, 2002-2007 (THB bn, 2000 prices)
- Table 146: Thailand nominal GDP forecast, 2007-2012 (THB bn, 2000 prices)
- Table 147: Thailand real GDP, 2002-2007 (THB bn, nominal prices)
- Table 148: Thailand real GDP forecast, 2007-2012 (THB bn, nominal prices)
- Table 149: Thailand real GDP, 2002-2007 (US$ bn, 2000 prices)
- Table 150: Thailand real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
- Table 151: Thailand consumer price index, 2002-2007 (2003=100)
- Table 152: Thailand consumer price index, 2007-2012 (2003=100)