Bread Production in the US

Product Development is a Bread Winner

Industry revenue slumped in 2002 and 2003 due to trendy diets, particularly Atkins and South Beach diets, shunning bread products. Marketing campaigns successfully fought back against these diets, increasing awareness of the link between certain foods and diseases (such as cancer and heart disease). This resulted in greater awareness of the importance of high fiber diets. As consumers are increasingly health conscious, demand for products with a health food image, such as wholemeal products increased. Innovations such as the introduction of omega-3 fatty acids in bread encouraged revenue growth.

This industry comprises establishments primarily engaged in manufacturing fresh and frozen bread and other bakery products. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.