Breakfast Cereals in Japan

Publication Date	February 2007
Publisher	Datamonitor
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	DAT02555

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£125.00
approximately: $186 | €147

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Summary

Breakfast Cereals in Japan industry profile is an essential resource for top-level data and analysis covering the breakfast cereals industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and leading companies
Includes a five-year forecast of the industry
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by both value and volume
Market shares are covered by manufacturer and/or brand

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

Content

Executive Summary
1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
2 Market Value
3 Market Volume
4 Market Segmentation I
5 Market Segmentation II
6 Market Share
7 Competitive Landscape
8 Leading Companies
- 8.1 Kellogg Company
- 8.2 Calbee Foods Co., Ltd.
- 8.3 Nissin Food Products Co Ltd
9 Distribution
10 Market Forecasts
- 10.1 Market Value Forecast
- 10.2 Market Volume Forecast
11 Macroeconomic Indicators
12 Further Reading
- 12.1 Sources
- 12.2 Related Datamonitor Research
List Of Tables
- Table 1: Japan Breakfast Cereals Market Value: $ million, 2002-2006
- Table 2: Japan Breakfast Cereals Market Volume: Kg million, 2002-2006
- Table 3: Japan Breakfast Cereals Market Segmentation I: % Share, by Value, 2006
- Table 4: Japan Breakfast Cereals Market Segmentation II: % Share, by Value, 2006
- Table 5: Japan Breakfast Cereals Market Share: % Share, by Value, 2004
- Table 6: Japan Breakfast Cereals Distribution: % Share, by Value, 2004
- Table 7: Japan Breakfast Cereals Market Value Forecast: $ million, 2006-2011
- Table 8: Japan Breakfast Cereals Market Volume Forecast: Kg million, 2006-2011
- Table 9: Japan Size of Population (million) , 2002-2006
- Table 10: Japan GDP (1995=100), 2002-2006
- Table 11: Japan Exchange Rate, 2002-2006