Global Bakery and cereals to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals at the Global level. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 60 countries covered globally for the Bakery and cereals market.

Scope

• Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods
• Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights

The Global Bakery and cereals market covering 60 countries, increased between 2002-2007, growing at an average annual rate of 2.7%.

The leading company in the market in 2007 was Kellogg Company. The second-largest player was Kraft Foods, Inc. with Grupo Bimbo S.A. de C.V. in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Bakery and cereals markets
• Understand consumers' consumption and expenditure patterns for the 60 countries covered
• Understand the future direction of the market with reliable historical data and full five year forecasting