Global Breakfast Cereals

Publication Date	December 2007
Publisher	Datamonitor
Product Type	Report
Pages	33
ISBN Number	not applicable
Product Code	DAT02556

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£125.00
approximately: $234 | €159

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Summary

The Global Breakfast Cereals industry profile is an essential resource for top-level data and analysis covering the breakfast cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards

Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics

Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by both value and volume

Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Market shares are covered by manufacturer and/or brand
Also features market breakdown by distribution channel

Why you should buy this report

Spot future trends and developments

Inform your business decisions

Add weight to presentations and marketing materials

Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Volume
Chapter 4 Market Segmentation I
Chapter 5 Market Segmentation Ii
Chapter 6 Market Share
Chapter 7 Five Forces Analysis
- 7.1 Summary
- 7.2 Buyer Power
- 7.3 Supplier Power
- 7.4 New Entrants
- 7.5 Substitutes
- 7.6 Rivalry
Chapter 8 Leading Companies
- 8.1 Kellogg Company
- 8.2 General Mills, Inc.
- 8.3 Altria Group, Inc.
Chapter 9 Distribution
Chapter 10 Market Forecasts
- 10.1 Market Value Forecast
- 10.2 Market Volume Forecast
Chapter 11 Appendix
- 11.1 Methodology
- 11.2 Industry Associations
- 11.3 Related Datamonitor Research
List Of Tables
- Table 1: Global Breakfast Cereals Market Value: $ Billion, 2003-2007
- Table 2: Global Breakfast Cereals Market Volume: Kg Million, 2003-2007
- Table 3: Global Breakfast Cereals Market Segmentation I: % Share, By Value, 2007
- Table 4: Global Breakfast Cereals Market Segmentation Ii: % Share, By Value, 2007
- Table 5: Global Breakfast Cereals Market Share: % Share, By Value, 2007
- Table 6: Key Facts: Kellogg Company
- Table 7: Key Financials: Kellogg Company
- Table 8: Key Facts: General Mills, Inc.
- Table 9: Key Financials: General Mills, Inc.
- Table 10: Key Facts: Altria Group, Inc.
- Table 11: Key Financials: Altria Group, Inc.
- Table 12: Global Breakfast Cereals Distribution: % Share, By Value, 2007
- Table 13: Global Breakfast Cereals Market Value Forecast: $ Billion, 2007-2012
- Table 14: Global Breakfast Cereals Market Volume Forecast: Kg Million, 2007-2012