Heinz UK Case Study

Reinvigorating Growth in The Canned Food Sector

Publication Date	September 2008
Publisher	Datamonitor
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	DAT00294

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Summary

Introduction

This report on Heinz Organic Ketchup forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

What Is This Report About?
- Who is the target reader?
Introduction
- Background
Case Study
- Brand appeal
- Lifestyle choice
- Mainstreaming the organic ketchup segment
- The competition
Conclusions
- Conclusions
Research Methodology
- Secondary sources
Related Research
- Young Adults' Lifestyles & Social Trends
List of Figures
- Figure 1: Heinz Ketchup bottle (left), compared to Heinz Organic Ketchup bottle (right)
- Figure 2: Heinz Organic Ketchup in the UK (left), compared to the US version (right)
- Figure 3: General Mills-owned Muir Glen Organic Ketchup