Frozen Food in Italy to 2009

Publication Date	June 2005
Publisher	Datamonitor
Product Type	Report
Pages	226
ISBN Number	not applicable
Product Code	DAT00258

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£265.00
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Summary

Introduction

This databook is a detailed information resource covering all the key data points on frozen food in Italy. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope

Contains information on nine categories: bakery, desserts, fish & seafood, fruit, meat products, pizza, potato products, ready meals and vegetables.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for frozen food in Italy increased between 1999-2004, growing at an average annual rate of 4.0%.

The leading company in the market in 2004 was Unilever. The second-largest player was Nestle S.A., with Argel in third place.

Reasons to Purchase

Discover the major quantitative trends affecting frozen food markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Content

Chapter 1 Introduction
- What is this report about?
- How to use this report
- Definitions
Chapter 2 Italy Frozen Food
- 2.1 Value
- 2.2 Volume
- 2.3 Market Share
- 2.4 Distribution
- 2.5 Expenditure & consumption per head
- 2.6 ConsumerGraphics
Chapter 3 Italy Frozen Bakery
- 3.1 Value
- 3.2 Volume
- 3.3 Market Share
- 3.4 Distribution
- 3.5 Expenditure & consumption per head
- 3.6 ConsumerGraphics
Chapter 4 Italy Frozen Desserts
- 4.1 Value
- 4.2 Volume
- 4.3 Market Share
- 4.4 Distribution
- 4.5 Expenditure & consumption per head
- 4.6 ConsumerGraphics
Chapter 5 Italy Frozen Fish & Seafood
- 5.1 Value
- 5.2 Volume
- 5.3 Market Share
- 5.4 Distribution
- 5.5 Expenditure & consumption per head
- 5.6 ConsumerGraphics
Chapter 6 Italy Frozen Fruit
- 6.1 Value
- 6.2 Volume
- 6.3 Market Share
- 6.4 Distribution
- 6.5 Expenditure & consumption per head
Chapter 7 Italy Frozen Meat Products
- 7.1 Value
- 7.2 Volume
- 7.3 Market Share
- 7.4 Distribution
- 7.5 Expenditure & consumption per head
- 7.6 ConsumerGraphics
Chapter 8 Italy Frozen Pizza
- 8.1 Value
- 8.2 Volume
- 8.3 Market Share
- 8.4 Distribution
- 8.5 Expenditure & consumption per head
- 8.6 ConsumerGraphics
Chapter 9 Italy Frozen Potato
- 9.1 Value
- 9.2 Volume
- 9.3 Market Share
- 9.4 Distribution
- 9.5 Expenditure & consumption per head
- 9.6 ConsumerGraphics
Chapter 10 Italy Frozen Ready Meals
- 10.1 Value
- 10.2 Volume
- 10.3 Market Share
- 10.4 Distribution
- 10.5 Expenditure & consumption per head
- 10.6 ConsumerGraphics
Chapter 11 Italy Frozen Vegetables
- 11.1 Value
- 11.2 Volume
- 11.3 Market Share
- 11.4 Distribution
- 11.5 Expenditure & consumption per head
- 11.6 ConsumerGraphics
Chapter 12 New Product Development
- 12.1 Product launches over time
- 12.2 Product launches by type
- 12.3 Recent product launches
Chapter 13 Italy Socioeconomic Profile
- 13.1 Country Overview
- 13.2 Key Facts
- 13.3 Political Overview
- 13.4 Italy Economic Overview
- 13.5 Macroeconomic Indicators
Chapter 14 Research Methodology
- 14.1 Methodology overview
- 14.2 Secondary research
- 14.3 Market modelling
- 14.4 Primary research
- 14.5 Data finalisation
- 14.6 Ongoing research
Chapter 15 Appendix
- 15.1 Future readings
- 15.2 Research team
- 15.3 How to contact experts in your industry