Anheuser-Busch case study

Launching Low Carbohydrate Alcoholic Drinks

Publication Date	June 2005
Publisher	Datamonitor
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	DAT00278

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Summary

Introduction

This report on Anheuser Busch forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

What Is This Report About?
Introduction
Case Study
- First low-carbohydrate beer in the US
- UK launch - natural progression
- New product development - Anheuser-Busch low carb products
Conclusions
Research Methodology
Related Research
List of Figures
- Figure 1: Michelob Ultra Light Beer - Low Carbohydrate - US launch
- Figure 2: Michelob Ultra Light Beer - Low Carbohydrate - UK launch
- Figure 3: Michelob Beer - Ultra (new packaging)
- Figure 4: Bacardi Silver Low Carb Premium Malt Beverage - Black Cherry
- Figure 5: "Doc's" Malt Beverage - Hard Lemon