Campbell Soup Company - SWOT Analysis

Datamonitor's Campbell Soup Company - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Campbell Soup Company (Campbell), along with its subsidiaries, manufactures and markets branded convenience food products. The company primarily operates in the US. It is headquartered in Camden, New Jersey, and employed 22,500 people as on July 29, 2007. The company recorded revenues of $7,867 million during the fiscal year ended July 2007, an increase of 7.1% over 2006. The increase was primarily due to the strong growth witnessed by the company's wellness product portfolio (those that address health concerns such as obesity and high blood pressure). The operating profit of the company was $1,293 million in fiscal year 2007, an increase of 12.3% over 2006. The net profit was $854 million in fiscal year 2007, an increase of 11.5% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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