Coca-Cola Company, The - SWOT Analysis

Datamonitor's Coca-Cola Company, The Company Profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta, Georgia and employs 71,000 people as of September 2006. The company recorded revenues of $24,088 million during the fiscal year ended December 2006, an increase of 4.3% over 2005. The increase in revenue was primarily due to increase in sales of unit cases of company's products from approximately 20.6 billion unit cases of the company's products in 2005 to approximately 21.4 billion unit cases in 2006, The increase in the Price and product/geographic mix also boosted the revenue growth. The company-wide gallon sales and unit case volume both grew 4% in 2006 when compared to 2005. The operating profit of the company was $6,308 million during fiscal year 2006, an increase of 3.7% over 2005. The net profit was $5,080 million in fiscal year 2006, an increase of 4.3% over 2005.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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