Coke, Pepsi and Cadbury case study

Adapting Product Portfolios To The Health Trend

Publication Date	July 2006
Publisher	Datamonitor
Product Type	Report
Pages	7
ISBN Number	not applicable
Product Code	DAT00119

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Summary

Introduction

This report on Coca-Cola, PepsiCo and Cadbury Schweppes forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

Catalyst
Summary
Analysis
- Coca-Cola - growing demand for non-carbonates causes overdue structural rethink
- 2005 restructuring followed years of concentrating on brand extensions
- Key enhancements to health drink portfolio might be too little too late
- PepsiCo - forecasts functional drinks will be a key growth driver
- PepsiCo has more diversified portfolio than Coca-Cola, with numerous non-carbonate brands
- The company is increasing functional drinks presence with SoBe extension and NutriSoda acquisition
- Cadbury Schweppes - healthy US beverage focus may help it compete more effectively
- Cadbury Schweppes has sold off its European soft drinks arm
- The company retained US brands and introduced healthier brand extensions
- Acquisition strategy includes purchase of sports drink
Appendix
- Case study series
- Methodology
- Further reading
List of Figures
- Coca-Cola attempts to enhances its healthy drink portfolio with the development of the Ipsei Functional Soft Drink
- PepsiCo expands functional drinks portfolio with Nutrisoda
- PepsiCo has further expanded its drinks portfolio with SoBe Life Water
- Cadbury Schweppes has retained its US drinks portfolio which includes non-carbonates like Snapple Lighten Up!
- Cadbury Schweppes' US drinks portfolio also includes Mott's Plus Light Juice