Diageo plc - SWOT Analysis

Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Diageo produces and distributes a large collection of leading branded premium spirits, beer and wine. The company operates across the US Europe, and internationally. It is headquartered in London, UK and employed 22,086 people as on 30th June 2007. The company recorded revenues of 9,917 million during the fiscal year ended June 2007, an increase of 2.2% over 2006. The increase in revenues was primarily due to the growth of Johnnie Walker, Smirnoff, Baileys and Captain Morgan brands across a number of global markets. The operating profit of the company was 2,159 million during fiscal year 2007, an increase of 5.6% over 2006.The net profit was 1,489 million in fiscal year 2007, a decrease of 22% compared with 2006. 2.00393 = $1

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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