Green Mountain Coffee Roasters, Inc. - SWOT Analysis

Datamonitor's Green Mountain Coffee Roasters, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Green Mountain Coffee Roasters (GMCR) is a specialty coffee company. The company sells over 100 whole bean and ground coffee selections, hot cocoa, teas and coffees in K-Cup portion packs, Keurig single-cup brewers and other accessories. The company primarily operates in the US. It is headquartered in Waterbury, Vermont and employed about 995 people as on September 29, 2007. The company recorded revenues of $342 million during the fiscal year ended September 2007, an increase of 51.6% over 2006. The acquisition of Keurig contributed significantly to the company's growth in sales in fiscal 2007. The operating profit of the company was $28 million during fiscal year 2007, an increase of 52.9% over 2006. The net profit was $13 million in fiscal year 2007, an increase of 52.1% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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