H.J. Heinz Company - SWOT Analysis

Datamonitor's H.J. Heinz Company - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

H. J. Heinz Company (Heinz) is a producer and marketer of branded processed food products like ketchup, condiments, sauces, meals, soups, snacks and infant foods. The company's major brands include Heinz, Ore-Ida, Boston Market and Plasmon. The company operates in North America, Europe, the Middle East and the Asia Pacific. It is headquartered in Pittsburgh, Pennsylvania and employed 33,000 people as on May 31, 2007. The company recorded revenues of $9,001.6 million during the fiscal year ended May 2007, an increase of 4.1% over 2006. The increase in revenue was due to a positive change of 0.7% in volume. In addition, rise in product prices in North America, the UK, Indonesia and Latin America, raised sales by 2.1%. Further, foreign exchange translation rates also increased sales by 2.9%. The operating profit of the company was $1,446.7 million during fiscal year 2007, an increase of 29.9% over 2006.The net profit was $785.8 million in fiscal year 2007, an increase of 21.7% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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